Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Uncertainty overshadows the war for talent and worries about increased competition. Conflicts across the globe, mixed economic signals and political instability add smoke to a marketplace that’s undergoing change at breakneck speed.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

SendX

FEBRUARY 22, 2024

From the psychology behind attention-grabbing phrases to the science of avoiding spam filters, learn how to fix and enhance your email blast subject lines.

Blast Campaigns 221

Blast Campaigns Conversion 221

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Advertising Agencies 119

Advertising Agencies Advertisements Advertising Tactics 119

CMSWire

FEBRUARY 22, 2024

Explore Umbraco's journey in 2023 and its ambitious plans for 2024, including enhanced features and a focus on professional development. Continue reading.

CMS Development 126

CMS Development Features Digital Experience Platform Trends 126

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Mx Group

FEBRUARY 22, 2024

If understanding your buyers tops your 2024 priority list, creating B2B buyer personas is the first step to learning what your prospective customers need.

Buyer Personas 122

Buyer Personas B2B 122

Martech

FEBRUARY 22, 2024

Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based Clevertouch Consulting. Fifty-four percent of marketers say they’re using 50 tech platforms or more.

Marketing Automation Services 114

Marketing Automation Services Paid Search Agency Marketing Management Tools 114

CMSWire

FEBRUARY 22, 2024

The more technology, the less deep thinking, the fewer wise choices when it comes to sustainable website design. Continue reading.

Design 125

Design Marketing Websites 125

Martech

FEBRUARY 22, 2024

As a marketer, you are an orchestrator of people, processes, and technology. Purposefully harnessing the energy of the tools and minds needed to produce a desired state. As you zoom in and out of your organizational stack, you see the various levers to pull, tweaks to make, and approvals to get to reach your goals. Each system that you own impacts another.

Product 106

Product Intent Creativity Customer Surveys 106

LeanData

FEBRUARY 22, 2024

Dirty data in your CRM isn’t just annoying. It’s impacting your company’s revenue. Learn how to automate deduping actions with LeanData. The post 5 Salesforce Deduping Actions You Didn’t Know LeanData Could Do appeared first on LeanData.

CRM 105

CRM Automation Data Hygiene Process 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

FEBRUARY 22, 2024

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. I want Hunter-Thompson-on-illicit-substances visions and what I get are mumbles from an incompetent, prejudiced CPA with too little sleep. I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week. ChatGPT kicked things off by giving a trippy response to a Redditor’s request for recommendations for recordings by the Bill Evans Trio.

Marketing AI 104

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 104

CopyBlogger

FEBRUARY 22, 2024

There are plenty of multi-millionaires that have built their wealth from their social media following, and most of them are. Continue Reading The post How To Make (Substantial) Money On Social Media appeared first on Copyblogger.

Social Media 106

Social Media Media Social Marketing Marketing 106

Benchmark Email

FEBRUARY 22, 2024

As a small business, you need your tools to be efficient and reasonably priced. If you’re working with a small team (or a mighty team of one), you don’t have the time to navigate clunky, complex tools. You need something simple and easy to use. Email marketing is a smart move for any small business… The post Top 4 Email Marketing Service Providers for Small Businesses in 2024 [Detailed Analysis of Features and Pricing] appeared first on Benchmark Email.

Small Business Marketing 98

Small Business Marketing Pricing Price Analysis 98

CMSWire

FEBRUARY 22, 2024

Are marketers relying on AI and automation at the high cost of isolating customers? Continue reading.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy B2B Marketing B2B 125

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Marketing Institute

FEBRUARY 22, 2024

Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders.

Communities 92

Communities Marketing Qualified Leads Leads Lead 92

Go Beyond SEO

FEBRUARY 22, 2024

In today’s digital age, having a strong online presence is essential for businesses, including financial firms. As an accountant, you understand the importance of attracting new clients and staying ahead of the competition. This is where expert Pay-Per-Click aka PPC for accountants strategies can make a significant difference. PPC for accountants is a targeted advertising method that allows you to display your ads on search engines and social media platforms.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

RDW Group

FEBRUARY 22, 2024

If you want your website to effectively reach and serve everyone, it is critical to understand the importance of accessibility. … The post Understanding Website Accessibility appeared first on RDW Group.

Marketing Websites 84

Marketing Websites Effectiveness Design 84

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Seismic

FEBRUARY 22, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. If you haven’t already, please check out the first and second posts in the series.

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

MarketMuse

FEBRUARY 22, 2024

How product marketers can use MarketMuse to get insights into their competitors' content marketing strategies, helping them stay ahead of the competition.

Analysis 79

Analysis Product Marketing & Strategy Marketing 79

Marketri

FEBRUARY 22, 2024

In 2005, the brilliant founders of the popular marketing automation software HubSpot, Brian Halligan and Dharmesh Shah, coined the term “ Inbound Marketing ” to reflect an approach that involves “pulling” people towards companies by creating timely, relevant, and authentically helpful information to delight search engines and target audiences.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

33Across

FEBRUARY 22, 2024

Third-party cookies are going away, leaving marketers wondering how to effectively target audiences in programmatic advertising without them. In part two of the MarTech podcast, 33Across CEO Eric Wheeler outlines strategies to drive. The post How Marketers Should Approach Programmatic Advertising | Podcast (Part 2) appeared first on 33Across.

Advertisements 62

Advertisements Advertising Marketing & Strategy Marketing 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Launch Marketing

FEBRUARY 22, 2024

In the fast-paced world of B2B marketing, new product launches demand more than just a great idea—they require meticulous planning and strategic execution. To help B2B organizations reach new levels of product launch success, we’ve collected invaluable insights drawn from seasoned marketing executives in our series “Marketing Insights from Executives”.

Product 62

Product B2B Marketing Planning B2B 62

Outgrow

FEBRUARY 22, 2024

Top 8 Strategies for Effective Remarketing Campaigns Ever felt like a website has a sixth sense, advertising you the exact products you just checked out on another website? That’s not magic; it’s the finesse of remarketing in action! With so much competition in the online market, remarketing has become a crucial strategy for businesses to stay connected with their potential customers and convert them into buyers.

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. This article aims to dissect the implications of these changes on your professional endeavors. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. The introduction of these new policies carries the potential to fundamentally alter your strategies for customer outreach, significantly impacting the visibility of your e

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Outgrow

FEBRUARY 22, 2024

Top 8 Strategies for Effective Remarketing Campaigns Ever felt like a website has a sixth sense, advertising you the exact products you just checked out on another website? That’s not magic; it’s the finesse of remarketing in action! With so much competition in the online market, remarketing has become a crucial strategy for businesses to stay connected with their potential customers and convert them into buyers.

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Confessions of a B2B Marketer

FEBRUARY 22, 2024

Anthony Pierri on LinkedIn FletchPMM's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs

Outreach 52

Outreach B2B Sales Linkedin Hubspot 52

Full Circle Insights

FEBRUARY 22, 2024

Campaign attribution helps marketers understand which strategies are most effective and allocate resources accordingly. Here are five campaign attribution best practices to ensure marketing efforts are successful.

Allocation 52

Allocation Practices Campaigns Best Practices 52

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. You get to interact with customers and solve their problems. You also have the honor of being the face of your company. In fact, you may be the only person from your employer that a customer ever sees. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career.

Work Management 52

Work Management Service Practices Tips 52