Launch Marketing

DECEMBER 6, 2023

2023 was a year of adapting to new technologies, implementing new approaches, evolving practices and much more. As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward.

Resources 136

Resources B2B Marketing Planning B2B 136

SendX

DECEMBER 6, 2023

If there's one type of email that can provide 3 benefits at once — enhance customer engagement, provide targeted information, and improve the overall customer experience — it's triggered email.

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Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Hot on the heels of the publication of our comprehensive 2023 B2B Influencer Marketing Report , plenty of questions that go beyond the scope of what can fit even into a robust 39-page report remain, especially when B2B influencer marketing has seen continuing record growth, such as: 85% of B2B marketers are working with influencers, up 34% from 2020 and 46% from 2022 93% of B2B marketers say

B2B Marketing 137

B2B Marketing Enterprise Management B2B Work Management 137

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

DECEMBER 6, 2023

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles.

Rules 133

Rules Google Paid Search Agency Marketing Automation Services 133

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

Trends 120

Trends Forecasting Content Marketing Content 120

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content.

Opt-out 118

Opt-out Advertising Agencies Advertisements Advertising 118

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content. This report is essential reading for anyone looking to maximize their content marketing results.

Marketing Report 113

Marketing Report Content Marketing Budget Programs Advertising Benchmark 113

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Ahrefs

DECEMBER 6, 2023

Let’s explore what those are and how to take advantage of them. If you give ChatGPT a title and ask it to write a blog post, it will—in seconds.

Trends 125

Trends SEO Impressions 125

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective.

Campaigns 111

Campaigns Account Based Marketing B2B DemandBase 111

The Daily Egg

DECEMBER 6, 2023

Ports are the usual suspects and scapegoats when something doesn’t work right in any internet connection, whether it’s a multiplayer video game. The post If Port 5060 Is For Unencrypted Traffic, Why Is It Used? appeared first on The Daily Egg.

Traffic 110

Traffic Video Marketing 110

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with.

Work Management 111

Work Management Marketing Management Vendors Lead Scoring 111

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Salesforce Marketing Cloud

DECEMBER 6, 2023

Salesforce Admins have the power to deliver success for their companies. How do they do it? Here are my four Salesforce Admin tips to deliver success for your organization. 1. Hone your skills To be a great Salesforce Admin, it’s not just about having great technical skills. Technical + soft skills = admin success! The Salesforce Admins Skills Kit features 14 skills Salesforce Admins need to be successful in today’s world.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

The Daily Egg

DECEMBER 6, 2023

RTP stands for real-time transport protocol, which is useful for delivering live media streams over TCP/IP networks. These streams are usually set. The post The Beginners Guide to RTP Ports appeared first on The Daily Egg.

Media 107

Media 107

Ahrefs

DECEMBER 6, 2023

For example, here’s an outreach email we sent as part of a broken link building campaign: In this guide, you’ll learn how to get started with link outreach and how to get better results.

Link Building 106

Link Building Outreach Ad Building Campaigns 106

Martech

DECEMBER 6, 2023

For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences.

Advertising Agencies 106

Advertising Agencies Advertisements Advertising Television marketing 106

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? The good news is that it’s out there, and it can help in this challenging competitive landscape. Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

DECEMBER 6, 2023

Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Our best tactics combine words and images to help tell a memorable story, emotionally connect with our audience, and create meaning.

Marketing AI 105

Marketing AI Enterprise Management Ethics Sample 105

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the int

Social Media 102

Social Media Enterprise Management Work Management Marketing Management 102

SalesIntel

DECEMBER 6, 2023

Selling is all about hitting the numbers consistently. However, today, how quickly you get to your numbers is more important. To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Benchmark Email

DECEMBER 6, 2023

The retail industry is no stranger to disruption over the last couple of decades: first with the rise of online and mobile shopping and then with the uncertainty of the pandemic. If retailers are anything, they’re adaptive! Retail continues to thrive through all these changes, with a global growth rate of 3.5% annually. If you’re… The post The Future of Retail: 13 Trends and Technologies Shaping the Industry appeared first on Benchmark Email.

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Trends Advertising Benchmark 94

Navigate the Channel

DECEMBER 6, 2023

Kansas City, Mo. – ER Marketing is pleased to announce Lindsey Shaw has joined the team as the agency’s new vice president. Her role will include management of all the agency’s functions. Shaw joins ER Marketing after serving as the vice president and agency owner of Immotion Studios, a CPG marketing agency, for over 15 years. She is intimately familiar with overarching brand strategies, positioning and brand architecture and understands how to translate those ideas into a design concept and ma

Paid Search Agency 81

Paid Search Agency Planning Advertising Agencies Work Management 81

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. Not all phones are iPhones and not all bandages are Band-Aids but these brands have become so popular that they’ve overtaken the noun, how crazy is that? Google was founded in 1998 so 20 years ago the verb ‘to Google’ didn’t exist.

Personalization 86

Personalization Branding Brand Identity Tips 86

Goodish Agency

DECEMBER 6, 2023

Imagine knowing in advance which products are likely to become best-sellers or what kind of content will go viral. That's what GA4 claims to.

Viral Marketing 94

Viral Marketing Product Best Practices Content 94

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

CMSWire

DECEMBER 6, 2023

Email marketers have the challenging job of satisfying all of those stakeholders and balancing their sometimes competing demands. Continue reading.

Email Marketing 94

Email Marketing Demand Marketing 94

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. But would it still be interesting if it brought you close to content or profiles opposite your interests? Absolutely no! Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience.

Social Media 81

Social Media Paid Content Media Lead Ranking 81

CMSWire

DECEMBER 6, 2023

Discover how AI and omnichannel strategies are shaping 2024's customer experience trends. Continue reading.

Trends 105

Trends Advertising Channels Personalization 105