SendX
APRIL 11, 2024
In the world of real estate, nurturing leads is crucial for success. This process involves building and maintaining relationships with potential clients from the first contact until they're ready to make a decision.
Martech
APRIL 11, 2024
In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
illumin
APRIL 11, 2024
When you think of TikTok, what’s the first thing that comes to mind? Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms.
Martech
APRIL 11, 2024
“What marketing technologies should a (fill in the industry) company have in their martech stack?” That’s a question I’m asked regularly, likely because all companies are curious about their competitors. So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. Gemini (formerly Bard) and ChatGPT returned similar content in a similar format to my query, “What marketing technologies should a luxury retailer have in their martech stack?
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
CopyBlogger
APRIL 11, 2024
Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
APRIL 11, 2024
A marketing campaign using AI to help dogs in shelters get adopted? You better believe I’m writing about that. The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. The Adoptable technology, from Nexus Studios, takes amateur dog photos from shelter workers and creates a digital dog double with information about the pose and general characteristics of the dog.
Content Marketing Institute
APRIL 11, 2024
Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.
CMSWire
APRIL 11, 2024
The real search battle isn’t gen AI vs. links; it’s when to show each format. Continue reading.
Scoop.it
APRIL 11, 2024
A webinar is a virtual seminar. It is any workshop, tutorial, or demonstration taking place online. These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Optinmonster
APRIL 11, 2024
Want to generate more leads from your website, but don’t have the time or energy to do it? Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. In both cases… We have a solution. You can now automate your entire website lead generation flow without much effort by using OptinMonster’s Uncanny Automator Integration.
PureB2B
APRIL 11, 2024
To expand your reach and drive sustainable growth, you need demand generation solutions that can accommodate your growth.
CMSWire
APRIL 11, 2024
5 hot tips to tattoo on your team’s sleeve. Continue reading.
HG Data
APRIL 11, 2024
Businesses rely heavily on internal metrics to drive decisions. However, external data that provides competitive intelligence is becoming an equally critical input for delivering better-positioned products and services. Especially in the technology sales and marketing environment, where competition is tight. Competitive intelligence tools allow you to peer into your competitors’ products, sales, marketing, and overall […] The post Top Competitive Intelligence Tools for Your 2024 GTM
Advertisement
Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Lead Forensics
APRIL 11, 2024
IP tracking is a very effective way of improving your business efforts. With the use of IP tracking software, you can shed light on your unknown website visitors. The truth is, that only 2% of your website visitors will make contact with you, meaning that 98% of website visitors have subsequently left your site, seemingly lost forever. That’s a big proportion of website visitors you’re missing out on – but with software from Lead Forensics , this doesn’t have to be the case.
Bannerflow
APRIL 11, 2024
Programmatic advertising has been a game-changer in the marketing industry, transforming how businesses reach their target audience. With its precise targeting capabilities and automation, programmatic advertising allows for more effective campaigns and better ROI. Today, it's way beyond the online ads — there’s also connected TV, digital out-of-home, and audio.
B2B Digital Marketer
APRIL 11, 2024
B2B Digital Marketer Changing the Game of Data-Driven Marketing and Sales in B2B Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share Audible Apple Podcasts Google Podcasts Spotify TuneIn iHeartRadio RSS Feed Share Link Embed Play in new window Subscribe: Audible | Apple Podcasts | Google Podcasts | Spotify | TuneIn | iHeartRadio Innovative Tactics for B2B Sales & Marketing Evolution Data-Driven Strategies in B2B Marketing and Sa
Madison Logic
APRIL 11, 2024
WATCH VIDEO The Challenge For Katrina Kilgas, B2B Media Manager at Shell, developing an effective account-based marketing (ABM) strategy hinges on leveraging data to understand and engage a diverse audience. As a global provider of lubricant solutions for a wide range of industrial applications, Shell targets decision-makers from C-suite executives to plant managers and procurement specialists.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Lead Forensics
APRIL 11, 2024
IP tracking is a very effective way of improving your business efforts. With the use of IP tracking software, you can shed light on your unknown website visitors. The truth is, that only 2% of your website visitors will make contact with you, meaning that 98% of website visitors have subsequently left your site, seemingly lost forever. That’s a big proportion of website visitors you’re missing out on – but with IP tracking software from Lead Forensics , this doesn’t have to be the case.
NetLine
APRIL 11, 2024
Having a pulse on the state of content consumption and demand is not just an advantage—it’s a necessity. Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself.
B2BMarketing.net
APRIL 11, 2024
In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-Chief, B2B Marketing, spoke with Andrea Herbert, Marketing Director, Gamma to discuss the company’s fluffy (in a good way) rebrand. They talk about everything from Gamma’s current goals as a brand to its culture and people-first approach. They then dived into Gamma’s #GoodTogether brand launch, which features a big fluffy purple dog as a part of their campaign, as well as Gamma’s return on relationships calculat
Valasys
APRIL 11, 2024
11th April, New Jersey: All big tech companies are gathering to evaluate the use of AI on the place of man at work. Cisco plays the key role here while nine tech organizations formed the AI-Enabled Information Communication Technology (ICT) Workforce Consortium. The mission is to find the jobs that would be replaced by artificial intelligence and, based on this analysis, create action plans for retraining or improving the set of skills of workers in a constantly changing environment.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Bluetext
APRIL 11, 2024
In the ever-evolving landscape of digital marketing , where trends shift rapidly and innovation is prized above all else, the concept of sustainability might not always take center stage. Yet, as our planet faces unprecedented environmental challenges and the imperative to combat climate change grows more urgent by the day, integrating sustainability into every facet of our lives, including digital marketing, is not just an option—it’s an imperative for a resilient future.
Optinmonster
APRIL 11, 2024
Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. But unless you get those followers onto your email list, you risk losing them all if your account is suspended or deleted. And even if your account remains active, not converting your followers into potential buyers is a wasted business opportunity.
Go Beyond SEO
APRIL 11, 2024
Welcome to the digital age, where social media has become an indispensable tool for businesses to connect with customers and grow their online presence. Pest control businesses, in particular, can leverage the power of social media to boost their business and reach a wider audience. In this article, we will explore targeted strategies and share tips on how to effectively utilize social media for pest control , ensuring a strong online presence and increased business growth.
Optinmonster
APRIL 11, 2024
Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? According to 2024 data from EmailTooltester , a whopping 16.9% of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. Exclusive Bonus: Download the free Email Deliverability Checklist to make sure your emails always reach the inbox!
Advertisement
Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Salesforce Marketing Cloud
APRIL 11, 2024
Dispatch management is the process that helps your dispatchers schedule, manage, and track the resources needed for field service requests. Our research finds that 72% of consumers say they’ll remain most loyal to the companies that provide faster service. That’s a lot of pressure for your dispatchers who must make sure every customer gets the right help when they want it.
SalesIntel
APRIL 11, 2024
Your marketing efforts may have cast a wide net, but the results aren’t what you expected. The problem is that you aren’t targeting your audience precisely enough. Instead of focusing on a broad audience, target a specific Total Addressable Market (TAM). This group not only needs your product or service but is also open to your message. By focusing on these top possibilities, you’re fishing in a smaller pond, where the big fish hide.
SalesIntel
APRIL 11, 2024
Your marketing efforts may have cast a wide net, but the results aren’t what you expected. The problem is that you aren’t targeting your audience precisely enough. Instead of focusing on a broad audience, target a specific Total Addressable Market (TAM). This group not only needs your product or service but is also open to your message. By focusing on these top possibilities, you’re fishing in a smaller pond, where the big fish hide.
Expert insights. Personalized for you.
291 
Let's personalize your content