Envy
JANUARY 22, 2024
2024 promises an exciting ride and we’ve already got our seatbelts on. You might want to buckle up yours, as we’ve curated a list of 15 B2B marketing events taking place all over the globe that you won’t want to miss. If you work in B2B, especially in MarTech, then here are your chances to fuel your strategies, connect with like-minded folks and stay on top of the latest trends in B2B marketing.
Top Rank Marketing
JANUARY 22, 2024
Are you feeling the pressure to prove your marketing team’s ROI? If so, you’re in good company. In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Of them, nearly a quarter reported a “significant increase” in pressure. The good news is that we marketers have more tools than ever to measure our success.
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CMSWire
JANUARY 22, 2024
2024 marketing strategy: "Lazy girl" approach, focusing on impactful actions, strategic tool use and eliminating ineffective tactics. Continue reading.
Martech
JANUARY 22, 2024
“Garbage in, garbage out” is one of the fundamental tenets of computing. GIGO was coined back when punchcards were used for programming, but it is a fact immune to advances in technology. Bad data creates bad results. Always has and always will. What has changed is the impact the results have because of how many decisions are now made by AI. In marketing, these algorithms can decide everything from audience segmentation, to the most effective creatives, to the best channels.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
CMSWire
JANUARY 22, 2024
2024's projected top digital customer experience trends, from generative AI to the metaverse's revival. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Ahrefs
JANUARY 22, 2024
It functions differently from a traditional CMS, like WordPress, and therefore requires different considerations for SEO as well. While general SEO best practices and rules remain the same, how you go about implementing them will differ in a headless setup.
Martech
JANUARY 22, 2024
Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. However, there’s a slight issue — you forgot to consult with the revenue operations (RevOps) team. In short, you’ve done nothing at all.
ClickDimensions
JANUARY 22, 2024
Much has been said about the digital transformation of businesses today. Yet, because it is brought on by an evolution in the buyer’s journey, this change should be viewed as less of a “transformation” – which implies choice – and more of an imperative. It is an unavoidable demand with significant consequences for not adapting. To respond to this digital imperative and guide buyers through their journey, businesses often adopt a wide array of marketing technologies.
CMSWire
JANUARY 22, 2024
The integration of AI through decision trees can significantly improve CX in industries such as airlines Continue reading.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SmartBrief - Marketing
JANUARY 22, 2024
AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. They frequently don’t understand or trust AI, so they’re hesitant to employ it to automate important tasks such as gathering audience and program insights, tactic orchestration, conversation automation and content creation.
Hubspot
JANUARY 22, 2024
Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. A significant portion of the B2B prospecting calls you make will end up going to voicemail — making the sales voicemail techniques you leverage and how well you can execute them absolutely crucial to your sales efforts. But getting there isn't always straightforward — being able to routinely leave well-constructed, effective sales voicemails can elude even the sharpest reps.
Navigate the Channel
JANUARY 22, 2024
rade shows are an integral part of the business world. Whether your company is preparing for a compact 10′ by 10′ booth or a sprawling 40′ by 50′ trade show exhibit space, the importance of training your booth staff cannot be overstated. While meticulous planning and booth design are essential, the demeanor and professionalism of your staff can make a significant impact on attracting potential clients.
Optinmonster
JANUARY 22, 2024
WooCommerce SEO (search engine optimization) is essential to any successful eCommerce businesses. It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. But, WooCommerce optimization isn’t something people are born knowing. Do any SEO products work well with WooCommerce?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Customer
JANUARY 22, 2024
CES is always a convergence of innovation, bringing together some of the brightest minds in technology from around the world. The massive exhibit halls are zoned into loose categories to group exhibitors from AARP to Zagg, with the major players housed in the Las Vegas Convention Center, up and comers and international and start-up invention booths in one hotel, and media-focused players in another.
FunnelEnvy
JANUARY 22, 2024
In the early days of the internet, Google won the search engine wars against companies like AltaVista by developing more sophisticated algorithms rather than solely focusing on keyword matching. For example, Google’s PageRank algorithm incorporated authority, relevance, and keywords. Since that time, Google has continued to provide search results based on user experience and search intent.
ScanmarQED
JANUARY 22, 2024
The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM). The challenge this presents is how to maintain the granularity of results that marketers have come to expect, using data and techniques that are designed for something sligh
Salesforce Marketing Cloud
JANUARY 22, 2024
For many content marketing teams, last year started with “What the heck is generative AI?” and ended with “Okay, how can we use this to improve our business?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). We had fun, and admittedly quite a bit of frustration, as we gained a better understanding of how it can help us be more efficient and creative.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Metadata
JANUARY 22, 2024
What if you could increase your ad conversions by 30% without a ton of extra work? You’d do it in a second, right? According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. This article dives deep into the challenges of AI, complete with tips on training the technology in your favor and using predictive analytics to help you create on-brand ads that convert.
ScanmarQED
JANUARY 22, 2024
Are you a marketer struggling with budget planning and understanding the impact of your campaigns on ROI? Join us for a dynamic live panel discussion where industry experts explore the evolving landscape of marketing analytics. In an era of rapid change, with cookies deprecation, top funnel analytics challenges, understanding the intricacies of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) becomes crucial for digital success.
Optinmonster
JANUARY 22, 2024
WooCommerce SEO (search engine optimization) is essential to any successful eCommerce businesses. It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. But, WooCommerce optimization isn’t something people are born knowing. Do any SEO products work well with WooCommerce?
Lake B2B
JANUARY 22, 2024
B2B lead generation is an integral part of any business’s sales and marketing strategy. Lead generation helps businesses maintain sustainability, ensures conversions and ROI, and also helps to remain relevant and competitive in the market. However, the purchasing behavior of the present-day modern audience is evolving and so should be your lead-gen strategies.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Benchmark Email
JANUARY 22, 2024
Given that it’s primarily driven by consumer preferences and technological advancements, the retail sector is fast-paced and ever-changing. Consumer tastes and preferences are constantly evolving, compelling retailers to adapt swiftly to meet these changes. Technological advancements play a significant role in this dynamic landscape as well. Innovations in eCommerce, mobile shopping, payment methods, and data… The post 10 Factors Affecting the Retail Sector appeared first on Benchmark Emai
DAGMAR Marketing
JANUARY 22, 2024
Launching a brand new, shiny website for your company should be a good thing, right? It should modernize and boost the company’s online presence and increase the website’s visibility across the internet…. well, not always. Most website developers are not SEO experts, and though they have the very best intentions to deliver a beautiful, new website, all the hard work that was put into optimizing the original website for search engines could unknowingly be undone with the launch of a new site.
Modern B2B
JANUARY 22, 2024
When I returned to work after maternity leave, it was a bigger shock to the system than I could’ve imagined. Wanting to impress at work, catching up from a year of being ‘MIA’ and proving I still had loads to offer, all while being present for my son, navigating sleepless nights, illnesses and the growing mental load. I knew I wasn’t alone… The guilt at needing to drop everything at 5.30pm to do the nursery run.
Conversica
JANUARY 22, 2024
The post Elevating Webchat Experiences with Retrieval Augmented Generation (RAG) appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis
ClickDimensions
JANUARY 22, 2024
Marketers today realize the critical importance of data analytics, but using marketing data to better reach, understand and serve their audiences is still a significant challenge.
Valasys
JANUARY 22, 2024
When analyzing the critical components of Search Engine Optimization (SEO), authoritativeness must be considered a cornerstone for achieving online visibility and success. This concept, while multifaceted, fundamentally revolves around the credibility and trustworthiness of a website in the eyes of search engines and users. Top link building services understand what authoritativeness is and why it is vital in SEO is key for anyone looking to enhance their digital presence.
ClickDimensions
JANUARY 22, 2024
Say goodbye to one-size-fits-all marketing. Consumers today prefer personalized communications, and automated campaigns help marketers deliver. But how do you get started building campaign automations that will help you achieve your organization’s unique goals? In The Campaign Automation Workbook: How to Plan Successful Drip Campaigns in Microsoft Dynamics, you will learn exactly that by gaining an understanding of the building blocks of a powerful marketing tool and completing brainstorming exe
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