HG Data

AUGUST 13, 2023

Insights on the Acquisition-to-Growth Playbook In this episode of the MarTech Podcast, Elizabeth Cholawsky, CEO of HG Insights, shares her insights on the acquisition-to-growth playbook, and how Technology Intelligence empowers companies to conduct thorough due diligence for their acquisitions. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive … The post Podcast: Insights on the Acquisition-to-Growth Playbook appeared first on H

Acquisitions 98

Acquisitions Tools Companies 98

Visitor Queue

AUGUST 13, 2023

Time is money. We all know this. So, as technology advances, we are always looking for new ways to speed up time consuming tasks like generating leads or following up with prospects. And, sales automation can do just that. Sales automation is game-changing for marketing and sales professionals across the globe. A recent study by […] The post What is Sales Automation?

Automation 90

Automation Process Traffic Studies 90

Lake One

AUGUST 13, 2023

Many of our conversations with manufacturers eventually come around to a central idea: our sales channels are unique, and only a few companies sell like we do. And yet, when you ask them how a dollar arrives on their P&L, most responses have striking similarities: They make a product They sell that product directly or indirectly to a person or company that needs it In our work helping manufacturing companies with their digital marketing, we’ve found that while they have different variables,

Top of Funnel 74

Top of Funnel Marketing Funnels Paid Search Agency Digital Marketing Funnels 74

Lenny's Newsletter

AUGUST 13, 2023

Brought to you by OneSchema —Import CSV data 10x faster | Mixpanel —Event analytics that everyone can trust, use, and afford | Brave Search API —An independent, global search index you can use to power your search or AI app — Austin Hay is currently Head of Marketing Technology at Ramp and was previously the VP of Business Operations at Runway, the VP of Growth at mParticle, and the fourth employee at the unicorn Branch Metrics.

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world. The B2B Marketing Benchmark survey used a sample of 1,954 B2B leaders from eight countries.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52