Launch Marketing
JUNE 28, 2023
Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices.
KoMarketing Associates
JUNE 28, 2023
Digital marketers are now using a wide range of channels to reach their target audience. However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. Nielsen recently published its “Annual Marketing Report” for 2023, and statistics suggested that globally, only 48% of marketers are focused on both their reach/frequency and ROI.
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Zoominfo
JUNE 28, 2023
It’s the day of a new product launch. You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. In order to make the launch a success, it’s crucial that you set clear goals, plan future steps, and earn a competitive advantage. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper.
Martech
JUNE 28, 2023
When responding to questions about AI replacing humans in certain roles, most “experts” claim that AI will replace some jobs but will be a much more valuable tool for augmenting human intelligence and ability. What if they are wrong? In all of the hype associated with this latest technology wave, a significant trend is occurring across industries that could significantly change the impact of AI — the retirement of the knowledge worker.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Sprout Social
JUNE 28, 2023
For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
JUNE 28, 2023
Optimizing your Instagram presence doesn’t have to be a guessing game. You can find most of the answers you need within the app itself. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis.
Martech
JUNE 28, 2023
Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Even though Google has been telling marketers for months to make the switch “ as soon as possible “, most websites around the world ignored the warnings and were still using UA as of June 21. That’s a decision many may regret starting Saturday morning when UA officially sunsets.
Salesforce Marketing Cloud
JUNE 28, 2023
Let’s be real, the sales pitch has evolved. It’s no longer just a pitch, it’s a fastball. You have about 30 seconds to hook your audience. In those 30 seconds, you have to connect, persuade and provide value to a complete stranger — it’s no easy feat. Your potential customers today are more informed (and skeptical) than they’ve ever been.
SmartBug Media
JUNE 28, 2023
Without a thorough understanding of the role of public relations (PR) in brand recognition, many companies struggle to increase their visibility and improve their reputation. They may fail to develop relationships with their target audience or maintain trustworthiness between them and the brand, leading customers to feel disconnected from the company or not want to invest in its products and services.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Benchmark Email
JUNE 28, 2023
The internet isn’t new technology anymore. It’s not like in the days of the Wild West of Internet 1.0 when there were barely any rules in digital marketing, users saw everything as new, and conversions were easy. Things have and continue to change, and one such change in the marketing world is the arrival of… The post Will Minimalistic Email Marketing Work for You?
Search Engine Journal
JUNE 28, 2023
Maximize your web performance with Google Analytics 4. Check out this article to explore GA4's exciting new features. Learn to navigate the transition smoothly. #GA4Upgrade The post How To Properly Set Up, Read & Utilize Google Analytics 4 [Webinar] appeared first on Search Engine Journal.
ATAK Interactive
JUNE 28, 2023
UI/UX design is vital in enhancing user experiences across digital platforms. From websites to mobile applications, a well-crafted UI/UX design can make all the difference in capturing user attention and driving engagement. In this blog, we will delve into the importance of UI/UX design in improving user experiences. We will explore how UI/UX design services bring together aesthetics, functionality, and user-centricity to create seamless interactions.
Content Marketing Institute
JUNE 28, 2023
Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Plus, see how three B2B brands make the most of the visually oriented platforms.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Blue Flame Thinking
JUNE 28, 2023
As a digital marketing partner to our clients, we’ve seen it all when it comes to service and product campaigns. Some clients have previous campaign results to review, some have personas and KPIs and others have just started creative briefs. We often see our entry point as solving a puzzle. We dig into the information provided, review the work already done, identify any gaps and form a game plan.
Search Engine Journal
JUNE 28, 2023
Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions. The post Microsoft Advertising Announces Policy Updates appeared first on Search Engine Journal.
DivvyHQ
JUNE 28, 2023
Are you looking for the perfect content operations platform to help your team stay organized and in-sync? Check out our latest article to learn about the 13 most-crucial features you should look for so you don't waste time or money on the wrong platform.
Animalz blog
JUNE 28, 2023
Take an ounce of business analysis. Add a dash of narrative, a sprinkling of journalism, and a pinch of content marketing. Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sounds like alchemy, or perhaps a fairy tale? Lead turning into gold, princes into frogs and all that. Sacra , a private markets research company, performs this magic daily.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
JUNE 28, 2023
Is it worth spending and advertising to loyal customers? Here are some answers including industry best practices that you can adapt depending on your vertical. The post Search And Repeat Business: Do You Need To Advertise To The Loyal? appeared first on Search Engine Journal.
Fount Media
JUNE 28, 2023
In the era of rapidly advancing technologies, the necessity of clean data cannot be overstated. Businesses across various industries heavily rely on data-driven operations such as sales and marketing processes, lead generation, and identifying potential buyers. To extract meaningful insights from the vast ocean of data, data analysts and professionals The post 5 Reasons Why Data Refreshing is so Crucial for Optimized Business Performance!
Modern B2B
JUNE 28, 2023
With customer interactions being predominantly digital in today’s world; how a customer interacts with your digital properties and the information that’s carried from one touchpoint to another is critical to creating awesome customer experiences. As B2B organisations invest more and more in marketing technologies and CRM, there’s an even greater impetus to maximise the investment through better experiences that ultimately lead to higher revenue.
Convert
JUNE 28, 2023
Editor’s Note: We’ve got something special for you today—an exclusive firsthand account from WeTeachCRO taking us through their journey of selecting the perfect tool partner for their agency. It’s worth mentioning that they happen to be using our tool, but don’t worry—this is not a shameless plug. Matt, our featured insider, is here to provide genuine insights and practical advice.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SpotMe Blog
JUNE 28, 2023
Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. But don’t worry. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs. Discover which companies like Boomset could help you achieve your business goals and choose the best Boomset alternative for you and your team. #1 SpotMe Named a Leader in The Forrest
Square 2 Marketing
JUNE 28, 2023
With 20 years of agency management behind me and thousands of conversations with business owners and CEOs, this issue still perplexes me. When we ask business leaders what their budget is for their investment in marketing, nine out of 10 people tell us, “We don’t have a budget.” If you extrapolate that, 90% of small to mid-size businesses don’t have a budget for their investment in what could be argued as the most important part of growing their companies.
Seismic
JUNE 28, 2023
June is Pride Month in many countries around the world. It’s a time to celebrate and honor the LGBTQIA+ community’s long-standing impact and ongoing movement toward equal rights. This year, Seismic Pride Alliance – our LGBTQIA+ Community of Belonging (CoB) – celebrated Pride through a variety of activities aimed at educating, building community, and allyship.
Madison Logic
JUNE 28, 2023
In the dynamic and crowded B2B technology marketplace, gaining a competitive edge is crucial for businesses to thrive. Yet, standing out doesn’t always mean having the right content and messaging about how you’re the best solution to solve a customer’s pain point. Your ideal customer might already use a product or service like yours.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Salesforce Marketing Cloud
JUNE 28, 2023
Step 1: Show up and show out Step 2: Build your brand by starting small Step 3: Know your worth Step 4: Invest in your development Your professional legacy With the rapid evolution of technology, a lot of exciting things are now possible–including building a remarkable career and a better future for yourself with Salesforce. One of the most exciting things about working in the Salesforce ecosystem is the opportunity to carve your niche and build your career, brand, and professional legacy.
ClearVoice
JUNE 28, 2023
Corporate consolidation in the tech industry is nothing new. In the last few decades, tech has evolved from a fragmented group of many small players to one dominated by behemoth corporations. What does this mean for marketers working in the tech ecosystem? This article will explore the history of corporate consolidation in Tech and the current state of affairs.
Salesforce Marketing Cloud
JUNE 28, 2023
Subscription-based companies know its customers want frictionless experiences. So, when a security tech company had an issue with its member portal being difficult to navigate, it was an opportunity to rethink the design. They needed an easier way for users to perform basic accounts needs (e.g. resetting passwords and updating account information). Working with Kander Consult , the company recreated its portal to have a modular design.
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