FunnelEnvy
DECEMBER 11, 2023
Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present.
Navigate the Channel
DECEMBER 11, 2023
In order for your B2B marketing strategy to be successful, it must be geared toward lead generation. In fact, 85 percent of B2B marketers state that their main priority is to generate leads. Creating a successful B2B marketing strategy is hard work, especially if you don’t know how to reach your target audience and give them what they want. Here’s how to effectively target your buyers by developing a marketing strategy that meets their needs.
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SendX
DECEMBER 11, 2023
Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date. In fact, studies show that most smartphone users prefer to receive brand communication via email, and the average ROI for email marketing is $36 for every $1 spent.
ANNUITAS
DECEMBER 11, 2023
Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. 2023 was a pivotal year, and ANNUITAS expects much to change in 2024. Here are the top three ‘predictions’ for how the go-to-market discipline will transform in 2024: #1 – Random Acts of Marketing and Sales Acquisition Will Hit a Breaking Point; Orchestrated, Customer Journey-centered Go-to-market Will Finally Become the Standar
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Top Rank Marketing
DECEMBER 11, 2023
There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? The answers to these questions are multifaceted, but they are not difficult to understand. Let’s explore the push and pull between SEO vs.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
DECEMBER 11, 2023
In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. The first part is here. 5. Identify and trigger behaviors Crafting a unique identity is only the beginning. You need action. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal.
CMSWire
DECEMBER 11, 2023
Companies benefit greatly from the seamless integration of digital innovations and human touch in CX, creating the optimal experiences in an evolving landscape. Continue reading.
Martech
DECEMBER 11, 2023
In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. That’s the situation where one fallacy is used as proof of another. Like, “If A is true because B is true, B is true because A is true.” Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we nee
CMSWire
DECEMBER 11, 2023
Contact center trends to watch in 2024 and how these technologies will be used to create a seamless, customer-centric service model in the coming year. Continue reading.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Salesforce Marketing Cloud
DECEMBER 11, 2023
The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research , the number of outbound emails increased 15% last year. The volume of sends is high because it’s driven by high customer engagement.
Martech
DECEMBER 11, 2023
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
The Daily Egg
DECEMBER 11, 2023
Top-notch customer service is a must for call centers, so it’s critical to find the right technology to support this goal. QEval. The post QEval Review appeared first on The Daily Egg.
CMSWire
DECEMBER 11, 2023
We can't expect our users or customers to behave in an idealized way while onboarding. Continue reading.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Navigate the Channel
DECEMBER 11, 2023
Your website is probably the first thing most people see when it comes to your brand. It is your digital storefront that you present to prospective buyers, clients, and partners. Many B2B companies don’t have a brick-and-mortar location for clients to visit, so having an online version is crucial. Even if you do have a physical business, you need to be representing your brand on the internet.
Salesforce Marketing Cloud
DECEMBER 11, 2023
The narrative is all too familiar: time-consuming, repetitive tasks are hindering your team’s creativity and strategic thinking. The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. It’s a battle between administrative burdens and elevating the customer experience – a situation that happens all too often.
33Across
DECEMBER 11, 2023
While the third-party cookies are slated to be deprecated the majority of programmatic ad spend is being put toward cookied inventory across verticals as cited in the. The post 3 Ways Advertisers Can Prepare for Google’s 2024 Cookie Deprecation Deadline appeared first on 33Across.
Marketri
DECEMBER 11, 2023
As we bid farewell to another transformative year, I’m delighted to pause and take a moment to reflect on the journey we’ve shared in 2023. So, let’s revisit some of Marketri’s most popular blogs that have stirred conversation, sparked inspiration, and championed marketing excellence throughout the past year. We’ve explored a range of compelling topics, from the nuanced discussion of in-house versus outsourced marketing to finding surprising parallels between the world of B2B m
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
DECEMBER 11, 2023
In the past, onboarding involved sitting in a room and listening to your manager explain the role. Perhaps you’d take coffee breaks and grab lunch, but you almost always had to be on-site. However, since the COVID-19 pandemic, the world has changed. Virtual training has often become the default. There have been many benefits to this change — there are no geographic restrictions for who you hire and no need to pay for travel.
CopyBlogger
DECEMBER 11, 2023
Content marketing companies are notorious for overpromising and under delivering, so at Digital Commerce Partners, we go the opposite direction. Continue Reading The post Content Marketing Services That Illuminate Your Winning Difference to Grow Your Business appeared first on Copyblogger.
The Daily Egg
DECEMBER 11, 2023
Many businesses are switching from traditional telephone systems to Voice over Internet protocol (VoIP). That’s because opting for VoIP can result in. The post 7 Simple Steps for VoIP Installation (And When To Hire Pros) appeared first on The Daily Egg.
Acrolinx
DECEMBER 11, 2023
In future digital landscapes, Phyllis Davidson suggests that content might not even exist. So what will drive digital content expereinces? The post From Web Pages to Prompt Fields: The Future of Digital Content Experiences appeared first on Acrolinx.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Salesforce Marketing Cloud
DECEMBER 11, 2023
At Salesforce, we understand the unique value of community. Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. Not to mention, studies show that we retain 90% of what we learn by teaching others.
Trade Press Services
DECEMBER 11, 2023
When generative artificial intelligence (AI) entered the scene, it changed the way individuals and businesses operate and create. Generative AI and natural language processing (NLP) tools such as ChatGPT , Scribe and Google Bard make it easier than ever to access information and push the limits of creativity. At the same time, generative AI raises crucial considerations about how and when these tools should be used.
Benchmark Email
DECEMBER 11, 2023
For manufacturing companies, email newsletters are a golden opportunity to communicate directly with your audience, strengthen brand loyalty, and position yourself as a thought leader in the industry. However, the challenge lies in creating content that is both engaging and relevant to your readers. Below is a guide that will help you craft compelling newsletters… The post Crafting Compelling Newsletters: Content Ideas for Manufacturing Companies appeared first on Benchmark Email.
flux.la
DECEMBER 11, 2023
Dr. Rosalyn Best’s book, “S.H.I.T Happens in Church,” has been raising eyebrows and sparking conversations within religious circles. While the title might raise some eyebrows, it is, in fact, an acronym that stands for Seduction, Hypocrisy, Idolatry, and Talebearing. This book dives deep into the unconventional and, at times, controversial teachings and rituals that can be found within some church communities.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Leading Results Rambings
DECEMBER 11, 2023
Creating a strong online presence is no longer a luxury but a necessity for brands aiming to thrive. The power of social media in shaping consumer perceptions and driving engagement cannot be overstated. At Luna Creative Marketing, we recognize the importance of building brand awareness and have honed our expertise to provide you with a tailored and effective social media marketing strategy.
SalesIntel
DECEMBER 11, 2023
Welcome to a journey that unveils the transformative force within B2B lead management – the omnipotent power of lead enrichment. In a landscape teeming with data points and digital footprints, decoding the essence of your B2B leads requires more than just surface-level insights; it necessitates a deeper, more nuanced understanding. This blog embarks into the realm of lead enrichment, unraveling the secrets that propel businesses toward immediate discovery and qualification of their potential p
Valasys
DECEMBER 11, 2023
Automation is revolutionizing various industries by streamlining processes and reducing human effort and errors. As a result, there is a huge demand for professionals with automation skills. However, with so many automation courses available, it can be difficult to choose the right one based on your interests and career goals. This article provides a comprehensive guide to automation courses list and help you select the most suitable one.
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