Metadata

AUGUST 3, 2023

This is the fifth post in our new content series, Meta With Metadata. We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. Building accurate audiences in native ad channels is way too painful for B2B marketers. Here are the three complaints we hear most from B2B marketers about it: Native ad channels have limited targeting criteria User-generated criteria available in native channels is lying to you Audience data exists

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Advertising Channels Paid Search Agency 52

DivvyHQ

AUGUST 3, 2023

It can be difficult to come up with content ideas day in and day out. If you're looking for inspiration, look no further than your own organization! Check out our latest article to discover 7 places to look for content ideas and how Divvy can help.

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Organization Content Case Study Case Studies 71

Trade Press Services Newsletter

AUGUST 3, 2023

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. As artificial intelligence technology revolutionizes numerous sectors, content creation is no exception.

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Marketing AI Copyright Ethics Content 130

Ahrefs

AUGUST 3, 2023

Not only is guest blogging well and alive, it’s still highly effective. In this post, you’ll learn everything you need to know about guest blogging. But first, let’s make sure we’re on the same page.

SEO 98

SEO Practices Effectiveness Link Building 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Daily Egg

AUGUST 3, 2023

Enabling visitor personalization on your website can be a complex process. Fortunately, software like Markettailor exists to make it easier for organizations. The post Markettailor Review appeared first on The Daily Egg.

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Software Marketing Websites Organization Process 98

The Daily Egg

AUGUST 3, 2023

Web designers and developers often end up doing the same tasks over and over again. Things like setting up hosting, building a. The post Webflow Review appeared first on The Daily Egg.

Design 96

Design Ad Building Marketing Websites 96

Martech

AUGUST 3, 2023

Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. They sell approximately 60 million household products in around 120 markets. With an organization of this size, there was great value to be gained by unifying data and deploying analytics. But to implement this kind of change, Electrolux needed a roadmap. The organization formed a global consumer and analytics team in 2021.

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Analytics Opt-out Paid Search Agency Conference 97

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The data used in them can vary greatly. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time. However, the most critical factor in reaching your audience is high-quality B2B data with verified contacts and verified emails.

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Deliverability B2B Lead Scoring Lead Ranking 94

Martech

AUGUST 3, 2023

Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. 20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task.

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Godaddy Enterprise Management Product Gartner 96

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Marketing Institute

AUGUST 3, 2023

GA4 is here. It's weird. And you're gonna have to get used to it. Use this guide to finally figure out where to find the reports you need (and how to make sense of them).

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Companies 92

Martech

AUGUST 3, 2023

Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it. Learn from experts on how you can leverage actionable insights for product development and set new standards for customer-centric innovation.

Webinar Metrics 93

Webinar Metrics Ad Building Branding Brand Identity 93

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

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Social Media Media Content Storytelling 89

CopyBlogger

AUGUST 3, 2023

You may have heard that you can make thousands of dollars sending emails, but what’s the difference between an email. Continue Reading The post How to Make Money Writing Emails – Path To Six Figures appeared first on Copyblogger.

Email Marketing 81

Email Marketing Marketing 81

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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Scoop.it

AUGUST 3, 2023

To maximize the effectiveness of your marketing , you need to understand your target audience members. The psychology of curated content can massively impact how effective your content is, how authoritative your brand seems in its niche or industry, and more. So, where should you start? Read on to learn more about how to understand user behaviour and leverage user psychology to create and deliver more engaging, curated content.

Curation 76

Curation Content Paper Loyalty 76

Lake One

AUGUST 3, 2023

We’ll walk you through the Pardot to HubSpot migration, show you why HubSpot’s powerful marketing automation tools are a big step up from Pardot, and explain why making the switch could be a smart move. So, come along for the ride on this digital transformation journey and let’s take your marketing game up a notch. Why Should You Migrate from Pardot to HubSpot?

Hubspot 75

Hubspot Marketing Automation Services Marketing Qualified Leads Leads 75

Navigate the Channel

AUGUST 3, 2023

Do you know how many phone calls your marketing is really driving? In previous posts, we’ve talked about basic email analytics , as well as more advanced ones and, surely, your team is measuring the performance of your website and digital marketing efforts through Google Analytics, Omniture or another analytics solution. But there’s another area of measurement that is still ignored by a lot of marketers – the phone.

Marketing Analytics Tools 65

Marketing Analytics Tools Product Ad Building Paid Search Agency 65

Square 2 Marketing

AUGUST 3, 2023

If Paul Revere existed in 2023, his famous catch phrase might have involved less “British” and more “generative AI.” While “generative AI is becoming more ubiquitous!” isn’t as catchy as “the British are coming!” it is accurate.

Generation 71

Generation Tools Business Marketing 71

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Navigate the Channel

AUGUST 3, 2023

Much of the advice about presentation tools focuses on new tech, but let’s start this by reminding you that you are the best or worst presentation tool. YOU are the presentation, not your slides or props. Your audience won’t leave a presentation you give recalling your organization format or your slide deck – they will leave remembering you. If that’s a scary thought, welcome to the non-exclusive club.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

Ignite

AUGUST 3, 2023

The possibilities surrounding artificial intelligence (AI) have been discussed for decades, and in recent years, we’ve seen an explosion in its actual abilities as well as its adoption. Studies show that from 2017 to 2022, AI adoption has more than doubled , as has the average number of AI capabilities.

Business 62

Business Studies 62

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. Prospective buyers don’t always understand the landscape, prospects under (or over) estimate AI’s capabilities, and worries that AI could drive humans out of their role puts business leaders off AI. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market.

Marketing AI 64

Marketing AI Hubspot Product Tips 64

RebelMouse

AUGUST 3, 2023

Publishers have been aware for several years now that first-party data is absolutely vital to their future survival. However, it can be difficult to effectively harness first-party data in a meaningful and scalable way that drives positive impacts on traffic and revenue. Quick Catchup: Third-party data refers to information collected and aggregated by entities other than the company or organization directly interacting with users.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are … The post Apple is Making Tracking Harder: What Parse.ly Users Can Expect appeared first on Parse.ly.

Privacy 52

Privacy Features Content 52

RebelMouse

AUGUST 3, 2023

Publishers have been aware for several years now that first-party data is absolutely vital to their future survival. However, it can be difficult to effectively harness first-party data in a meaningful and scalable way that drives positive impacts on traffic and revenue. Quick Catchup: Third-party data refers to information collected and aggregated by entities other than the company or organization directly interacting with users.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

Sana Commerce

AUGUST 3, 2023

E-commerce profit margins reveal a lot about the success of your digital transformation strategy. For B2B organizations starting out in e-commerce, revenue is one of the most important indicators of success. However, the reality of revenue is that it provides an incomplete picture of the profitability of your business because it does not take costs into account.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Cross-Selling Bundling 52

QuanticMind

AUGUST 3, 2023

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 7/28/23 – 8/3/23 to stay ahead of the curve: As strikes halt Hollywood projects, the TV ad industry is on the line [:04] With production stoppages and delays disrupting the release of new TV content, advertisers are having a tougher time reaching their target audiences and investing in new advertising opportunities.

Privacy 52

Privacy Advertising Agencies Advertisements Advertising 52

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Account Based Marketing

Valasys

AUGUST 3, 2023

As an inspired entrepreneur, you began your modest firm to make lots of money and succeed. In today’s fast-paced and competitive industry, long-term growth can be bumpy. This article will help your business succeed, whether it’s new or still climbing up the industry ladder. Using these opportunities can drastically help you grow like never before.

Small Business Marketing 52

Small Business Marketing Allocation Business Budget Programs 52

B2B Digital Marketer

AUGUST 3, 2023

Harnessing the Power of Emotion: Master the Art of Primal Storytelling for Enhanced Conversions Introduction Welcome to another episode of B2B Digital Marketer! In this episode, we delve into the fascinating world of primal storytelling and its immense power in connecting with prospects and customers. Our guest, Anthony L. Butler, author of “Primal Storytelling: Marketing for Humans,” shares invaluable insights on how to leverage emotions and urges to drive conversions.

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Storytelling Small Business Marketing Marketing Prospects B2B Marketing 52

Valasys

AUGUST 3, 2023

In the rapidly changing world of digital innovation, data has become an essential component of businesses. From customer information and financial records to exclusive research and development, data has a lot of value. As the importance of data grows, so does the need for strong data security protocols. Data breaches can seriously affect a company, from financial setbacks and reputational damage to legal repercussions.

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Phishing Business Trust Marketing Rules 52