Marketing Insider Group
JANUARY 2, 2024
SEO is the cornerstone of online success, but it’s not a one-size-fits-all solution. For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Once you grasp some of the key differences, you’ll be more effective with your efforts. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience.
Martech
JANUARY 2, 2024
Last week, The New York Times announced a lawsuit against OpenAI and Microsoft alleging large-scale copyright infringement. They are accused of using millions of articles, without permission, to train ChatGPT to provide information to readers. The complaint accuses OpenAI and Microsoft of taking a “free-ride on the Times’s massive investment in its journalism” to create content that readers unwittingly use as a substitute for the Times’ original articles.
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Marketing Insider Group
JANUARY 2, 2024
Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. This isn’t just a blip on the radar. It’s a wake-up call for content marketers and publishers everywhere. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.
Martech
JANUARY 2, 2024
There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities. Now we will see how marketers can also ensure this data flows automatically and as quickly as possible throughout the appropriate martech platforms, without skimping on data q
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Salesforce Marketing Cloud
JANUARY 2, 2024
For anyone who has seen films like Star Wars, Metropolis, or, more recently, TikToks of Beyoncé’s latest tour , the concepts of robots, cyborgs, and other sentient machines have been around since at least the turn of the 20th century. While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
JANUARY 2, 2024
Whether you’re looking to enter new markets or simply offer your existing customers a better experience, communication is key. Unfortunately, many businesses. The post KrispCall Review appeared first on The Daily Egg.
CMSWire
JANUARY 2, 2024
Discover CMSWire's top digital experience articles of the year, covering key trends and events reshaping the online realm. Continue reading.
Benchmark Email
JANUARY 2, 2024
On average, your subscribers receive and send over 121 emails per day. They’re inundated with emails, and reading an update on your brand is probably the last thing they want to spend time on (unless, of course, you’re Taylor Swift). So, what can you do to win their attention and engage with them? The answer… The post The Benefits of User-Generated Content and Social Media Influencers in Email Marketing appeared first on Benchmark Email.
Litmus
JANUARY 2, 2024
As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. To accomplish these things, however, we must keep our finger on the pulse of email industry trends and spend some serious time thinking about what those lovely trends mean for us all.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Square 2 Marketing
JANUARY 2, 2024
It’s shocking to me that in 2024 companies still have misaligned sales and marketing teams. Even more shocking is that we still have situations where marketing hates sales because they don’t follow up on marketing-generated leads and sales hates marketing because they think the leads generated are bad. While this might sound like a dramatic representation, some salespeople don’t follow the prescribed story and prospect experience that marketing has designed.
The Freeman Company
JANUARY 2, 2024
Watch how a 360-degree partnership cracked the code on delivering a synergized event plan that ensured a better attendee experience.
Content Science Review
JANUARY 2, 2024
Get facts about how technology can make planning, creating, delivering, and maintaining content faster and easier than ever before.
Martech
JANUARY 2, 2024
Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin with customer data platforms. CDPs help businesses gather their first-party data from disparate systems and use it to build unique profiles of individual customers.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
JANUARY 2, 2024
Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024.
Navigate the Channel
JANUARY 2, 2024
In the digital age, online reviews have become an integral part of consumers’ decision-making processes. These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. However, a growing concern among consumers and businesses alike is the relevance and accuracy of reviews that are older than a few months.
PureB2B
JANUARY 2, 2024
Combine a well-executed CPC campaign with effective landing page conversion optimization. Unlock the full potential of your digital marketing efforts.
Salesforce Marketing Cloud
JANUARY 2, 2024
With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. What other revolutionary trends will we see explode onto the scene by this time next year? Here’s what sales leaders should keep an eye on.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Daily Egg
JANUARY 2, 2024
Working on the cloud has many advantages, but you may prefer having all your software housed under your own servers. That way, The post ONLYOFFICE Review appeared first on The Daily Egg.
Salesforce Marketing Cloud
JANUARY 2, 2024
With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. What other revolutionary trends will we see explode onto the scene by this time next year? Here’s what sales leaders should keep an eye on.
Trade Press Services
JANUARY 2, 2024
As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!) as businesses around the globe navigated the complex world of marketing. Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year.
Salesforce Marketing Cloud
JANUARY 2, 2024
Whether you love or dread the elevator pitch, it’s a short window of time in close quarters where a lot of verbal and non-verbal communication happens. Understanding what makes an elevator pitch effective will help you craft one that communicates everything you want in just a few moments. Whether you’re talking to a promising lead on social media or chatting up prospects in person, tailoring your pitch to the situation is key.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ClearVoice
JANUARY 2, 2024
Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. Unlike traditional advertising methods focusing on product promotion, content marketing facilitates audience engagement by offering relevant, informative, and valuable content.
Goodish Agency
JANUARY 2, 2024
Why is this important? When people know you're looking after their data, they're more likely to keep using your site. So what you need to know is.
Valasys
JANUARY 2, 2024
In the ever-evolving world of sales, it has become increasingly important for businesses to stay ahead of the competition and continuously adapt to changing market trends. One trend that has taken the sales industry by storm is the use of artificial intelligence (AI) and automation in lead generation. Gone are the days when sales teams had to manually sift through endless lists of prospects, make cold calls, and send out generic emails – now, AI technology can do all that and more in a fraction
Goodish Agency
JANUARY 2, 2024
Why is this important? When people know you're looking after their data, they're more likely to keep using your site. So what you need to know is.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Valasys
JANUARY 2, 2024
Managing Human Resources has never been easy. Hiring the right talents and delivering a quality employee experience is a crucial task for HR professionals. However, modern challenges can be conquered by adopting solutions like HR Software or HRMS in your organization. Over the years, HR technology has evolved tremendously. With a consistent flow of HR in the Digital age , new digital tools and technologies, such as HR software, it has transformed the way HR leaders function.
Goodish Agency
JANUARY 2, 2024
Why is this important? When people know you're looking after their data, they're more likely to keep using your site. So what you need to know is.
Martech
JANUARY 2, 2024
A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. As we were toasting the holidays, the conversation moved toward AI and the impact it would have on the new year.
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