Vision Edge Marketing

APRIL 30, 2024

At the heart of business value lies customer acquisition and retention. Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. Beyond short-term gains, these metrics build the foundation for sustainable success—strengthening brand positioning, fueling revenue growth, cultivating customer loyalty through a better customer experience, and delivering a competitive edge.

Lead Scoring 206

Lead Scoring Lead Ranking Brand Identity Branding 206

Webbiquity

APRIL 30, 2024

How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking. Here are some answers. Image credit: Pavel Danilyuk on Pexels In a recent post here on how AI search will impact SEO , popular speaker Chris Penn offers some helpful insights.

Marketing AI 175

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 175

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on a global and national level in the United States. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.

Privacy 125

Privacy Email Marketing B2B Thought Leadership Thought Leadership 125

ClickZ

APRIL 30, 2024

Conversational marketing has become a key strategy in today's digital world, emphasising real-time, personalised interactions with customers. Current trends show a surge in AI-driven conversational tools, voice search, and immersive technologies like AR and VR, aiming for more humanlike and engaging experiences.

Conversion 111

Conversion Marketing Strategy Marketing & Strategy Interactive Marketing 111

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. Here is why and how to do it. What is martech optimization? Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Efficiency 109

Efficiency Work Management Marketing Management Allocation 109

Martech

APRIL 30, 2024

Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency. As you’ll see, he kind of stumbled into a job and career he loves. In addition to being an email marketing savant, Brian has long been involved with The Hole in the Wall Gang Camp. Founded by Paul Newman, the organization runs a residential summer camp, and year-round center serving children and their families coping with chronic illnesses such as cancer. ( Interview edited for length and clarity.

Advertising Agencies 103

Advertising Agencies Paid Search Agency Email Marketing Validation 103

Forrester B2B

APRIL 30, 2024

Buyer expectations for immediacy, relevance, and instant gratification have carried over from B2C to B2B and been amplified with Millennials and GenZ comprising more than half of the modern workforce. From their consumer interactions, digitally savvy B2B buyers are aware they’re signaling their interests through their behavior, content consumption, and social interactions.

Buy 100

Buy Organization B2B Relevance 100

Heinz Marketing

APRIL 30, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas such as programmers, engineers, and IT professionals is key. Their specialized expertise and discerning preferences shape industries, making it imperative to engage them effectively. This necessitates a strategic approach that transcends traditional marketing tactics.

Account Based Marketing 87

Account Based Marketing B2B Marketing B2B ABM 87

Square 2 Marketing

APRIL 30, 2024

A ton of digital marketing agencies call themselves growth agencies, revenue growth agencies or revenue agencies. But the reality is they’re just digital marketing shops in revenue growth clothing. Don’t be fooled. Know specifically what you should be looking for if you’re considering hiring a company to help your business grow revenue. After more than 20 years of working with companies struggling to grow, I’ve uncovered the four areas that any revenue growth agency needs to address, and I’m sha

Paid Search Agency 87

Paid Search Agency Advertising Agencies Ad Agencies Companies 87

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sword and the Script | B2B

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. That means for every 20 people your marketing efforts reach, just one has the intent to buy.

Statistics 84

Statistics Work Management B2B Marketing Marketing Management 84

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. Crafting a successful B2B GTM strategy is easier said than done, but with the right framework, it becomes achievable.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

CMSWire

APRIL 30, 2024

Why brands are using social initiatives to build trusted customer relationships, the challenges they face and the questions they should ask. Continue reading.

Ad Building 74

Ad Building Brand Identity Branding Ethics 74

Forrester B2B

APRIL 30, 2024

B2B organizations must know their buyers, anticipate their needs, and empower them with each interaction—or lose to providers that do. Signals help transform the way we interact with our audiences across functions, disciplines, and interaction types, helping B2B organizations deliver contextual interactions with immediate value throughout the customer lifecycle.

Buy 65

Buy B2B Organization Account Based Marketing 65

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

illumin

APRIL 30, 2024

Geotargeting can be a simple yet effective strategy in adapting to a cookieless environment. Here’s why geotargeted marketing can be a tool to your cookieless advertising strategies. As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting.

Cost Per Click 59

Cost Per Click Mobile Advertising Ad Frequency Privacy 59

Engagio

APRIL 30, 2024

The post Creating Personalized Experiences for Your Target Accounts: 4 Steps to Success for Commercial Banks appeared first on Demandbase.

DemandBase 62

DemandBase Personalization 62

CMSWire

APRIL 30, 2024

At the Tableau Conference, new tools like Einstein Copilot promise to transform how businesses interact with data. Continue reading.

Conference 65

Conference Tools Business CMO 65

Benchmark Email

APRIL 30, 2024

With email marketing, every click and conversion counts, and the quest for innovative strategies to engage and retain audiences has never been more critical. Enter the realm of double engagement emails—a dynamic approach that not only captures attention but also fosters meaningful interaction between brands and their recipients. Double engagement emails harness the power of… The post The Power of Double Engagement Emails appeared first on Benchmark Email.

Advertising Benchmark 52

Advertising Benchmark Email Marketing Interactive Marketing Marketing & Strategy 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Vision6

APRIL 30, 2024

Constant Contact’s global SMB report reveals 50 per cent of Australia and New Zealand (ANZ) businesses spend less than $15,000 per year on marketing, and 23 per cent spend less than $1,500 59 per cent of local SMBs always or regularly procrastinate when it comes to marketing themselves; the most among polled regions To counter this, 46 per cent of ANZ businesses expect to increase marketing spend this year, which is the highest of any country polled, and 48 per cent plan to boost budgets by at l

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

Alaniz

APRIL 30, 2024

In the rapidly evolving digital landscape, the role of artificial intelligence (AI) continues to expand for business owners and their teams. Integrating AI tools into your business and marketing operations is quickly becoming a necessity for companies that don’t want to risk being overshadowed by their competitors. AI tools offer. The post Transforming Your Business with AI: How to Integrate AI Tools into Your Business & Marketing Processes appeared first on Alaniz Marketing.

Process 52

Process Tools Business Paid Search Agency 52

Televerde

APRIL 30, 2024

It’s no secret that a company’s most valuable asset is its people. Smart company leaders know that in order to attract and retain sustainable talent —plus derive the most value from their time, knowledge, and effort—they must have a well-designed workforce management strategy. But what does a workforce management strategy actually entail? How can you develop one that aligns with current best practices and is flexible enough to adopt future trends as they come?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Allocation 52

Salesforce Marketing Cloud

APRIL 30, 2024

Behind every customer experience is a set of fine-tuned metrics. Customer service metrics are the performance indicators you use to measure everything from agent efficiency to customer satisfaction. It’s what every successful company tracks and monitors to improve service quality – and quality is imperative. According to our research, 80% of customers say the experience a company provides is just as important as the products and services it sells.

Service 52

Service Customer Satisfaction Guidelines CRM 52

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

ABM

Televerde

APRIL 30, 2024

It may feel like it’s easier than ever to find and connect with people in the digital age, but for businesses looking for high-potential clients, the process requires a structured approach. Having a solid contact acquisition strategy is the best way to streamline and standardize your prospect data so it can support your sales process effectively. In practice, contact acquisition involves gathering essential information from prospects—names, email addresses, company information, and more—to facil

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Benchmark Email

APRIL 30, 2024

Captivating visuals are key to grabbing attention, driving engagement, and conveying brand messages effectively. Enter Canva, a versatile design platform that empowers marketers to create stunning visuals with ease. From eye-catching social media graphics to polished presentations and everything in between, Canva offers a treasure trove of features designed to streamline the design process and… The post 8 Canva Features that are Gamechanges for Busy Marketers appeared first on Benchmark Em

Features 52

Features Business Advertising Benchmark Social Media 52

Televerde

APRIL 30, 2024

Newsflash: Cold calling is not dead. In fact, when you have the right cold calling techniques in your arsenal, it’s one of the most effective ways to build connections with your ideal prospects. In the digital age, when marketing predominantly happens online, phone calls—even cold ones—add a personal touch to the sales process that can make your business stand out.

Cold Calling 52

Cold Calling Lead Scoring Lead Ranking Leads 52

Lead Forensics

APRIL 30, 2024

Startups fail when they neglect to focus on the end user of their product. Established companies falter when they ignore the changing behavior of customers. What both groups have in common is a lack of understanding about who they are dealing with. As a B2B , you need to fully understand your target audience , from their likes and dislikes, to what drives their decision making and where they go for information.

Buyer Personas 52

Buyer Personas P2P Ideal Customer Profiles Buyer's Journey 52

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Modern B2B

APRIL 30, 2024

The report, based on research conducted with 315 CMOs in the US and UK, disclosed that despite a rapid growth in martech investment, most of its potential remains untapped. The elusive martech ROI The report uncovered that a pressing concern among marketing leaders is Return on Investment (ROI), with improved marketing ROI noted as the top measure for evaluating the success of their marketing technology investments.

CMO 52

CMO Marketing AI Training ROI 52

Bannersnack

APRIL 30, 2024

10 minutes read Almost every great tech company is using banner advertising to get to the right users with relevant information. This is why I want to show you 27 of the best banner ad examples I saw in my research. There are more and more tech companies that try to create a better experience for the web presence, but they also use the internet to help people like me and you find a solution to our problem.

Banner Ads 52

Banner Ads Banners Paid Search Agency Examples 52

Huptech Web

APRIL 30, 2024

Here is the simple fact all e-commerce businesses need to know! Retaining a customer costs less than convincing a consumer to switch to your brand. So what’s the plan? How can you make your product unique to your customer? You ASK them what they want. Make them FEEL special. Do it the customer’s way, and you will not only have a fantastic business, but you’re irreplaceable.

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Purchase Examples Lead Ranking Click Rate 52