Customer Experience Matrix

MAY 28, 2008

Every now and then you read something along the lines of “more words will be published in the next 30 minutes than in the whole of human history up to the battle of Lepanto ”. Whether this is literally true or not (and who could know?), there is certainly more data sloshing around than ever. This is partly because there are so many more transactions, partly because each transaction generates so much more detail, and partly because so much previously hidden data is now exposed on the Internet.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

markempa

MAY 28, 2008

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. I highly recommend you check it out. It has a lot of studies, expert columns, market statistics and vendor lists that are worthwhile. Also, I wrote a guest column on Putting the human touch back into lead generation for the guide.

BtoB 120

BtoB Lead Generation Generation Leads 120

Buzz Marketing for Technology

MAY 27, 2008

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Anything Goes Marketing

MAY 17, 2008

I just read a simple but effective white paper from Bronto on sending a repeat emails to those that don't respond to your first email. This concept is an obvious one but the article does provide some good strategies on how to improve email response. What it doesn't discuss is how to make the process of sending a second email to those that don't open or click on the first email you sent an easy one.

Conversion 109

Conversion Blast Campaigns Marketing Automation Services Automation 109

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Tony Zambito

MAY 13, 2008

The issue of sales and marketing alignment has been floating in the corporate hallways for several years now. What I am finding most interesting is that the definitions surrounding the "sales & marketing alignment" conundrum are, to use the proverbial expression, all over the map. What prompted me to think about this was Dave Stein's post, Marketing's Knowledge of Salespeople , on his Commentary on Sales Leadership blog.

Buyer Personas 100

Buyer Personas Conference Marketing & Strategy Webinar Metrics 100

Customer Experience Matrix

MAY 2, 2008

I ranted a bit the other week about buyers who focus too much on software license fees and not enough on differences in productivity. The key to that argument is that software costs are a relatively small portion of companies’ total investment in a business intelligence system. This is self-evident to me, based on personal experience, and seems fairly widely accepted by others in the field.

Marketing Management 120

Marketing Management Cost Software Class 120

markempa

MAY 27, 2008

I participated in a webcast and podcast combo on the adding the human touch to marketing automation as part of the Marketing Mastery Series sponsored by Eloqua , MarketingExperiments and ON24. You can watch the webinar recording here. Because the webinar was a brief 20 minutes, we held all audience questions for a podcast interview right after. Steve Gershik VP of Marketing Innovation for Eloqua and the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation.

Lead Nurturing 120

Lead Nurturing Marketing Automation Eloqua Automation 120

Buzz Marketing for Technology

MAY 21, 2008

Posted to the SCoPE conference , May 21, 2008. One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. From iisd , "Knowledge mobilization addresses how external knowledge (outside of the organization) is sought out and combined with internal knowledge to create new knowledge that meets the needs of target users/clients.

Ad brokers 100

Ad brokers Paper Lead Ranking Domain 100

Anything Goes Marketing

MAY 7, 2008

Do you have a lot of bounce backs in your database? Keeping your data clean is a top priority for the marketers I speak with. I was just reading a good article on Marketing Sherpa that outlines " 4 Ways to Fix Misspelled Email Addresses ". I really liked one of the ideas which involves displaying the email address to the web visitor as part of a second step in the registration process.

Landing Pages 100

Landing Pages Ideal Customer Profiles Profiling Tagging 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

readwrite

MAY 20, 2008

When I read news this morning that AOL’s Platform-A would become the exclusive ad provider for Virgin Mobile’s 5 million subscribers, I started to think about where web advertising was headed. While it’s doubtful that we’ll be permanently ditching our PCs any time soon, it is clear that more and more time is being spent accessing the web via mobile devices.

Google 40

Google Mobile Advertising Web 2.0 Mobile Marketing 40

JotForm

MAY 26, 2008

The web is rich with creative and amazing icon sets, and one of the most unusual source of amazing Icons Sets are those you can find on deviantART icons gallery. Today we would like to present 40 incredible icon sets which you can use for your web designs or your desktop. Let’s take a close look at.

Creativity 48

Creativity Design 48

WebMarketCentral

MAY 21, 2008

News reports about the "R word" have certainly abounded since the beginning of this year. Articles and blog posts written to help marketers adapt and shift tactics in light of the economic slowdown have also proliferated, with Recession: The best thing for SEO from Brian R. Brown , Building Brands In A Recession by Cory Treffiletti, Marketing Tactics in a Recession from the Marketing Safari blog, and, more recently, A low-cost plan to elevate your brand by Alan Ruthazer as just a few examples.

Planning 20

Planning Tagging Tactics SEO 20

markempa

MAY 12, 2008

”We know more about our prospects (leads) than we know about our current customers” was a shocking statement I heard from a client and it stuck with me. In fact, it's the impetus for this post. When you have a complex sale, it can be easy to think of lead generation as only a process for acquiring new customers rather than a process that can also be applied to generating new or more business from current customers.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

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Social Media

Buzz Marketing for Technology

MAY 18, 2008

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 116

Blogger Copyright Buzz Privacy 116

Customer Experience Matrix

MAY 22, 2008

I was in the middle of writing last week’s post , on marketing systems that react to customers’ Web behavior, when I got a phone call from a friend at a marketing services agency who excitedly described his firm’s success with exactly such programs. Mostly this confirmed my belief that these programs are increasingly important. But it also prompted me to rethink the role of predictive modeling in these projects.

Work Management 120

Work Management Lead Ranking Marketing Management Trigger Marketing 120

readwrite

MAY 13, 2008

“The Internet is recession proof,” is a sentiment we’ve heard trumpeted over and over and over again the past year. However, guest author Llew Claasen argued on this blog in February that paid search ads specifically are actually not recession proof , and a new report out today appears to confirm that a broad economic slowdown in the United States is starting to negatively effect the online ad industry.

Ads 40

Ads Mobile Advertising Television marketing Social Networks 40

markempa

MAY 5, 2008

Last year, I wrote a post on giving away ideas to proactively educate and attract future customers. I was surprised that it generated such a lively discussion. Michael Stelzner wrote the following comment on my post back then, “I have been giving away my trade secrets for years (against the advice of advisors). The results have been amazing. The fact is that folks look to you as a thought leader when you share your secrets.

Education 120

Education Generation Paper Video Marketing 120

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

markempa

MAY 2, 2008

If you're too busy to listen to my podcast or simply prefer to reading over listening, Sridhar Ramanathan, whom I interviewed on how to select and optimize outsourced teleprospecting partnerships, posted his the talking points on his blog. Pacifica Group: Part II: How to Select and Optimize Outsourced Teleprospecting.

Optimization 120

Optimization Business 120

markempa

MAY 2, 2008

In the complex sale, the length of the buying cycle makes the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace. So the challenge is connecting our website data (analytics), with marketing data (inquiries and leads) with the sales process and revenue (closing the loop). I came across Manoj Jasra post, " B2B Web Analytics: Deeper Dive - Web Analytics World " and thought it was relevant to share.

Lead Generation 120

Lead Generation Analytics Generation Leads 120

Buzz Marketing for Technology

MAY 4, 2008

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

readwrite

MAY 8, 2008

Website traffic monitoring service Quantcast has launched a new search function that lets logged-in users search for sites that have particular audience demographics. Interested in finding websites that get a lot of traffic from young, childless, US “Hispanics” with an annual income over $100k per year? Quantcast suggests you check out HolaMun2 , Reggaetonline.net and Power106.fm.

Demographics 40

Demographics Traffic Paid Search Agency Advertising Mediums 40

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director of Global Communications Technology (who recently did a great podcast with Albert Maruggi); Cyndi Tetro , VP of Products and Marketing at NextPage and

PR 20

PR Conference Social Media Blogger 20

WebMarketCentral

MAY 16, 2008

In the latest installment of Outside the Inbox, Jared Reitzin of mobileStorm reviews some recent research studies and asks, when it comes to participation in social media (blogging, uploading videos to YouTube, etc.)—are Americans lazier than web users in other countries, or just busier? Jared mixes good humor, bad music and questionable statistics with his unique ability to offend about half of the planet's population.

Social Media 20

Social Media Media Tagging Case Studies 20

WebMarketCentral

MAY 15, 2008

Three new how-to guides recently added to WebMarketCentral offer valuable guidance to email marketing practitioners. Since I don't know everything (as if that wasn't obvious!), these have been authored by some veteran professionals in the field: Dan Forootan, president, and Neil Anuskiewicz, sales director at hosted email marketing platform provider StreamSend.

Email Marketing 20

Email Marketing Marketing Analytics Tools Deliverability Marketing Management 20

WebMarketCentral

MAY 12, 2008

The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. No matter how well the on-site optimization is done, it is tough to compete with the amount of content and external links that the established players have built up over time.

Small Business Marketing 21

Small Business Marketing Digg SEO RSS 21

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

WebMarketCentral

MAY 7, 2008

Do wireless carriers abuse their power to infringe on the free speech of competitors and controversial groups? Is their revenue model reasonable? Is Verizon in 2008 the equivalent of AOL in 1995? Jared Reitzin , CEO of digital marketing platform provider mobileStorm , uses humor, logic, passion, and one or two inappropriate words to blast mobile carriers for censorship, inefficiency and short-sighted business practices.

Paid Search Agency 20

Paid Search Agency Mobile Advertising Blast Campaigns Mobile Marketing 20

WebMarketCentral

MAY 5, 2008

My first post on this topic generated a few comments and quite a few emails. Again, price is only one of several factors to consider when selecting a hosted marketing email platform. Here are three other key criteria. 1) Deliverability: A couple of people pointed out that some of the lower-priced platforms use shared IP addresses; if anything remotely spammy makes it way through, system administrators simply block these in total.

Pricing 20

Pricing Price Comparison Service 20

Buzz Marketing for Technology

MAY 14, 2008

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100