Contagion, Social Media, and Why Things Catch On
Convince & Convert
MAY 17, 2013
'Jonah Berger, Wharton @j1berger. Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
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