New Social Media Research Uncovers the Big Problem for Businesses
Convince & Convert
JANUARY 4, 2015
'What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. In Q4 2014, Hubspot released new research called The Social Lifecycle.
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