Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B market, the resulting successes have been undeniable. Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. We’ll look at the benefits of podcasting, how to create your own, and which podcasts have managed to stand out in a competitive landscape.

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

SendX

OCTOBER 16, 2023

Did you know that AI can increase email open rates by up to 50% ? Artificial Intelligence, or AI, is like a computer brain that can do tasks usually done by people, such as understanding language, solving problems, and making decisions. It's a game-changer in email marketing, making your emails smarter, more personalized, and more likely to be opened.

Marketing AI 221

Marketing AI Open Rate Email Marketing Marketing 221

Acrolinx

OCTOBER 17, 2023

Looking to refresh your approach to demand generation? Then it's time to swap gated content for thought leadership. The post Beyond Gating Content: The Thought Leadership Approach to Demand Gen appeared first on Acrolinx.

Thought Leadership 105

Thought Leadership Demand Demand Generation Content 105

Martech

OCTOBER 17, 2023

Have you ever hit up that cozy café in town? You know, where the barista nails your wild latte mix and chats about your latest adventure? That’s a real, human touch. That’s connection. It’s what pulls you back, even though there’s a java joint just steps from your door. OK, now picture that warm vibe in the digital marketing scene.

B2B Marketing 121

B2B Marketing Advertising Agencies Branding Brand Identity 121

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Navigate the Channel

OCTOBER 18, 2023

Increasing your brand’s awareness is the goal of any marketing strategy. Gaining an increase in your audience will improve your ROI. The following brand awareness tips are those that are easy to implement right aware. 1. Content That is Sharable and Valuable Making content that is both sharable and valuable is at the heart of any brand awareness strategy.

Tips 65

Tips Branding Brand Identity Social Media 65

Sword and the Script | B2B

OCTOBER 17, 2023

55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle Last week I covered a survey finding B2B technology decision-makers give B2B marketing-generated content a letter grade of “D.” The single most common answer as to why (42%) was “the content was too general.” If prospects aren’t getting what they need from businesses, where do they turn for information?

Marketing Mix 93

Marketing Mix PR B2B Marketing Top of Funnel 93

Heinz Marketing

OCTOBER 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the fast-paced world of B2B sales and marketing, the role of a Chief Marketing Officer (CMO) is both demanding and critical to a company’s success. As a CMO, you’re constantly navigating complex challenges, from aligning sales and marketing strategies to adapting to rapidly evolving technology and market trends.

B2B Sales 104

B2B Sales B2B Marketing CMO Paid Search Agency 104

Only B2B

OCTOBER 16, 2023

In the ever-evolving landscape of B2B (Business-to-Business) sales and marketing, two critical strategies stand out as linchpins in driving growth and success: B2B Appointment Setting and Lead Generation. These strategies play distinct yet interconnected roles in the complex journey of acquiring and nurturing valuable business relationships. This blog will delve into the depths of Appointment Setting and B2B Lead Generation , demystifying their definitions, exploring their individual intricacie

Lead Generation 62

Lead Generation Sales Qualified Leads Allocation Lead Scoring 62

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot with a little because we’re chronically understaffed and underfunded. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Email Marketing Automation 133

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content.

Top of Funnel 276

Top of Funnel Tips Content High Quality Lead 276

SendX

OCTOBER 18, 2023

In this article, we discuss the main reasons why email marketing campaigns may fail and what to learn from such failures. Includes real examples.

Email Marketing 221

Email Marketing Campaigns Marketing Examples 221

The Forward Observer

OCTOBER 20, 2023

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment. Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google,

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Zoominfo

OCTOBER 20, 2023

Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. And although email is an extremely effective communication channel, it’s also one of the most time-consuming. Email automation makes the job a lot easier — but your automated emails can’t waste the prospect’s time or come off as hollow or impersonal.

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. However, diving deep into research can sometimes feel impossible.

Paid Content 256

Paid Content Budget Programs Research Marketing Analytics Tools 256

Salesforce Marketing Cloud

OCTOBER 17, 2023

For Trailhead’s 9th annual Trick or Trailhead celebration, you’re invited to complete the first-ever hands-on mystery module. Attend a mysterious dinner party where you’ll get hands-on with flow and help solve a classic whodunnit. Uncover the culprit, and you’ll earn a spooky limited-edition Trick or Trailhead badge and a whopping 2,500 points. Trick or Trailhead at AI Manor How to participate Join the Trick or Trailhead Quest Trick or Trailhead at AI Manor You are cordially invited to join Astr

Rules 142

Rules Social Media Trends Social Marketing 142

Top Rank Marketing

OCTOBER 16, 2023

Google has once again unleashed a wave of changes with its October 2023 Core Algorithm Update. As with any Google core update, this one promises to have a significant impact on search rankings and user experience. We’re releasing an update to our spam detections systems today that will improve our coverage in many languages and spam types: [link] — Google Search Central (@googlesearchc) October 4, 2023 About the Update The October 2023 Core Algorithm Update marks the third major update of

CAN-SPAM 139

CAN-SPAM Google Search Marketing High Quality Lead 139

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Zoominfo

OCTOBER 19, 2023

More than ever, selling in today’s economy means discerning precious signals from a sea of noise. From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Management Intent Data Barriers 130

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. Yet, even with an impressive SEO strategy, top-notch content, and meticulous technical SEO audits, there’s no guaranteed ticket to the spotlight.

Analysis 253

Analysis SEO Lead Scoring Lead Ranking 253

xiQ

OCTOBER 16, 2023

Optimize Sales with xiQ: AI-SWOT Analysis & Gilroy, Build deeper strategies FASTER! In the sales game, having up-to-date and relevant information is critical for success. But the truth is, preparation can be time-consuming, and despite all the efforts, 87% of opportunities are lost due to lack of preparation. Enter xiQ and its AI-generated SWOT analysis and Pain Points feature—a true game changer.

SWOT 133

SWOT Analysis Optimization Ad Building 133

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World.

ROI 137

ROI B2B Work Management Guidelines 137

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Launch Marketing

OCTOBER 18, 2023

Congratulations, you have launched your new website. All the time, hard work and investment have finally come to fruition. Now what are you supposed to do after a website launch? The journey has only begun. Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report.

Top of Funnel 130

Top of Funnel Planning Product Ad Frequency 130

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create. Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approac

Rules 134

Rules B2B Marketing Work Management Customer Satisfaction 134

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Ahrefs

OCTOBER 19, 2023

These eight tools will allow you to do things like: And more! Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more.

Analysis 121

Analysis Tools PPC Class 121

Martech

OCTOBER 18, 2023

B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual B2B Buyer Report. The persistent pain points include: Inconsistent product or service information across channels (45%). Difficulty connecting with support teams knowledgeable about their issues (39%).

Vendors 123

Vendors B2B Fulfillment eCommerce 123

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And social listening can unearth these game-changing insights…if you know how to use it.

Social Media 120

Social Media Examples Work Management Media 120