Single Grain
OCTOBER 5, 2023
Influencers for B2B marketing? Sort of. As the digital horizon expands, B2B marketing is undergoing a transformative evolution. Imagine a world where tailored content isn’t just an option, but the very essence of B2B engagement. A realm where your brand’s narrative doesn’t just inform, but captivates and resonates with your target audience.
Square 2 Marketing
OCTOBER 3, 2023
You can’t do anything in marketing today without hearing about artificial intelligence (AI). From writing blogs to analyzing data to creating chatbots, it seems like AI can help with it all. And with conversational AI, you can add a human touch to marketing tasks as you complete them faster. But is conversational AI worth the investment, or is it a fleeting trend?
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Navigate the Channel
OCTOBER 2, 2023
Too many B2B marketing experts are missing the wealth of opportunity that comes from a solid presence on social media sites with a reputation for B2C and personal, non-business content. Savvy marketers recognize that the addition of business analytics to specialized profiles on Instagram and the plethora of articles that detail the business uses of Twitter’s Periscope are more than tangential to the success of these companies; after the initial buzz and funding rounds are over, social medi
Act-On
OCTOBER 4, 2023
Your marketing automation platform houses crucial marketing data that drives your business. But what good is all that data if you can’t view and parse it in the formats and reports that make sense to you and your team? That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Anteriad
OCTOBER 3, 2023
If chosen wisely, your content syndication partner will provide invaluable knowledge in helping you develop your content syndication program.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Only B2B
OCTOBER 5, 2023
In the dynamic landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as a transformative strategy, far more than just a fleeting industry buzzword. ABM represents a fundamental shift in the way businesses engage with other businesses. It moves away from the traditional scattergun approach of mass marketing and instead focuses on precision, personalization, and cultivating meaningful relationships with high-value accounts.
Zoominfo
OCTOBER 5, 2023
In a perfect world, sales professionals would spend most of their time talking with eager prospects who’ve done the homework, seen the marketing campaign, and asked for a meeting. In the real world, cold outreach is still a necessity — even the strongest business relationships have to start somewhere. And doing it well, at scale, is a skill that separates the best sales reps from the rest.
DivvyHQ
OCTOBER 5, 2023
If your marketing can best be described as one campaign after another, we need to have a little chat. At a minimun, you should dig into our latest article to learn why you need to shift your mindset, and how to start executing an audience-centered approach via content marketing.
Full Circle Insights
OCTOBER 4, 2023
The Full Circle Webinar Series is in full swing this fall! Our first official fall webinar focused on uniting marketing and sales to drive revenue growth. I mean, how many times have we all talked about marketing and sales “interlock”? So many times, right?! Well we still haven’t fixed it. This webinar addresses some of the underlying issues that sales and marketing teams encounter when working together.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
OCTOBER 3, 2023
Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. In other words: If you’re not giving your about us page enough love, you could be losing out on revenue.
Vision Edge Marketing
OCTOBER 3, 2023
[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. The quest to discover new customers and retain the loyalty of existing ones is not without challenges.
ANNUITAS
OCTOBER 5, 2023
Salesforce recently made some big announcements about its AI Cloud and how it was going to augment the capabilities of each of its other clouds, especially its Sales, Marketing, Service and Commerce clouds. But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference.
Trade Press Services Newsletter
OCTOBER 4, 2023
No matter how much time and energy we put into our marketing efforts, not every campaign gets positive results. A/B testing is a simple yet effective technique to ensure you use the right messaging to reach your audience and drive desired outcomes. It can be used to evaluate anything from email copy to website content. A/B testing helps marketers determine the best-performing version of their messaging before launching a campaign that falls flat.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Marketing Insider Group
OCTOBER 5, 2023
There is an observation in social media called “ Participation Inequality ” or the “ 1% rule ” that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. As a marketer, I feel like it is our role to at least be in the 9%, and ideally in the the 1% of active social users creating or sharing content.
NuSpark Consulting
OCTOBER 1, 2023
Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. This is a crucial feature because, let’s face it, the fewer steps a user has to take, the higher the likelihood of conversion. The Power Unleashed Instant Engagement : The moment someone searches for a keyword related to your business, your ad appears, and so does the option to fill
Martech
OCTOBER 6, 2023
This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Image expansion. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels.
Industrial Marketing Today
OCTOBER 2, 2023
As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ahrefs
OCTOBER 1, 2023
Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound marketing is our core marketing strategy at Ahrefs.
NuSpark Consulting
OCTOBER 1, 2023
Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. This is a crucial feature because, let’s face it, the fewer steps a user has to take, the higher the likelihood of conversion. The Power Unleashed Instant Engagement : The moment someone searches for a keyword related to your business, your ad appears, and so does the option to fill
Martech
OCTOBER 6, 2023
Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels.
Sprout Social
OCTOBER 4, 2023
What was the ROI of your influencer campaign? How does one topic perform on social compared to another? How are people responding to a campaign? In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
33Across
OCTOBER 5, 2023
eMarketer's Chart of the Day features data from the 33Across Q2 Cookie Alternative Trends Report. Most verticals still rely on third-party cookies for. The post Most US Industries Have Not Yet Embraced Cookie Alternatives for Programmatic Buying appeared first on 33Across.
Top Rank Marketing
OCTOBER 6, 2023
B2B Marketing Managers See Customer-Centricity as Path to Maximized Budgets B2B marketing managers say that focusing on the needs of their organization’s customers and relying on data to make decisions are the top ways to maximize budgets, with 36 percent citing a shift to digital marketing from traditional marketing efforts, according to newly-published survey data.
Martech
OCTOBER 4, 2023
X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.
Content Marketing Institute
OCTOBER 4, 2023
Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
PureB2B
OCTOBER 5, 2023
Discover how ChatGPT is transforming B2B lead generation. Dive into its benefits in automating conversations and the new age of AI-driven marketing.
The Daily Egg
OCTOBER 6, 2023
Acquiring customers is a challenge. If you can use sales and marketing data to help you tell which products attract a potential. The post Salespanel Review appeared first on The Daily Egg.
Martech
OCTOBER 6, 2023
Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Data redaction. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII).
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