The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t realise is that the business-to-consumer (B2C) marketing mix and the business-to-business (B2B) marketing mix are not one and the same.

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Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level.

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Account Based Marketing ABM Marketing Analytics Tools Automation 246

Envy

JULY 24, 2023

If you've been to a mega tech trade show, you'll immediately know what we’re talking about. Several hundred, if not thousands of vendors fight for the attention of their captured audience over a 3-day period. It's a mess.

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Trade Show Vendors B2B 118

Launch Marketing

JULY 26, 2023

The B2B lead generation landscape is constantly evolving, and 2023 is no exception. Applying the right lead generation tactics throughout the entire year can make all the difference in ensuring an organization meets its business goals. Here are four key trends that B2B marketers need to be aware of if they want to stay ahead of the competition and generate more leads.

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Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Square 2 Marketing

JULY 25, 2023

Most people think they make purchase decisions rationally, but they don’t. According to Harvard Business School professor emeritus Gerald Zaltman , your prospects are making decisions emotionally. In Zaltman's book, "How Customers Think: Essential Insights into the Mind of the Market" , the professor reveals that consumers aren’t as savvy as they might like to believe.

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Atomic Reach

JULY 27, 2023

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. Your posts are more likely to be shared and your marketing list is growing. As traffic increases, sales conversion rates follow buoyed by the reputation you gain from the KOL endorsement.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

QuanticMind

JULY 27, 2023

It can produce music , create digital art , and even compose text in the style of specific writers. But since its public debut back in late 2022, generative AI has been met with skepticism —entirely reasonable skepticism, we might add—both from within and outside of the digital advertising world. Given the mixed feelings around this new technology, we wanted to better understand how marketers and advertising teams are thinking about its role in the future of digital advertising.

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Generation Advertising Agencies Paid Search Agency Validation 52

Strategic-IC

JULY 26, 2023

We all know that getting Sales bought into your ABM strategy will make or break it. But what if we told you there was a way to get them involved, excited, and shouting your name from the rooftops? It’s all about helping them to unearth nuggets of gold, i.e. information that would not be readily available to them that can help them close that sale. That’s what we call treasure hunting with Account-based Marketing.

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Account Based Marketing ABM Peer-to-peer Budget Programs 62

Content Marketing Institute

JULY 26, 2023

The days of the basic marketing funnel are over. Adding an overlay of empathy lets you walk with your prospects on their never-quite-linear journey. And that’s when you’ll start seeing real, long-term relationships.

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Marketing Funnels Top of Funnel Advertising Funnels Paid Search Agency 88

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Webbiquity

JULY 25, 2023

Your organization has an awesome website that ranks highly, engages visitor, and produces leads. Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. Image credit: US Indonesia But it’s time for a refresh.

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SEO Marketing Websites Lead Scoring Lead Ranking 245

Marketing Insider Group

JULY 24, 2023

Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. They’ve come up with tools like ‘neural matching’ and ‘BERT’, and with every Google update , the search engine is becoming more and more sophisticated. But just because Google’s getting smarter, doesn’t mean businesses are keeping up. A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords.

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Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. The mentality was simple: if you want to increase revenue, hire more salespeople. Today, rapidly changing technology is altering that equation. Experts say that standout growth will come from teams that double down on productivity. “What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Mill

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Marketing Analytics Tools Ideal Customer Profiles Zoominfo Automation 130

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

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Marketing Analytics Tools Social Media Top of Funnel Analytics 138

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Ahrefs

JULY 24, 2023

By finding and fixing those issues, you can often boost your rankings and get more organic traffic. This is where an SEO audit comes in. An SEO audit checks how well optimized your website is for search engines.

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SEO Traffic Optimization Marketing Websites 102

Marketing Insider Group

JULY 24, 2023

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities.

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Marketing Analytics Tools Analytics Google Marketing Automation Services 206

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

The Daily Egg

JULY 28, 2023

You know how frustrating it can be to find the right software for your business. The process of going through free trial. The post TestBox Review appeared first on The Daily Egg.

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Software Process Business 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success.

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Open Rate Privacy Protection Marketing Automation Services Privacy 98

Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. Anything you might use to get an advantage is worth examination, especially when your competitors are doing the same. Advances in artificial intelligence have provided more tools for automation than ever. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight.

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Marketing AI Budget Programs Tools Copywriting 186

Varicent

JULY 27, 2023

You’ve likely seen it in the news, scrolling online, or even heard about it in company meetings. We’re in a state of market volatility and it is impacting businesses of all kinds. Between market changes, inflation, fluctuating interest rates, and supply chain issues, it has made achieving revenue goals more volatile. In fact, a recent McKinsey article shared that 57% of CFOs believe that company performance has been more volatile over the past 12 months, and 51% expect similar volatility in the

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing 98

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. If you're looking to maximize your sales potential and close deals faster, this blog post is for you. We've compiled a list of five key tactics that are proven to boost conversion rates and accelerate the sales process.

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Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Daily Egg

JULY 27, 2023

In an ever-growing landscape of sleek, attention-grabbing websites, it’s increasingly difficult to stand out from the crowd. And since eye-catching images, slideshows, The post MetaSlider Review appeared first on The Daily Egg.

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Marketing Websites 98

ClickZ

JULY 24, 2023

30-second summary: Discover how voice technology is being embraced outside the home, with millennials leading the way in using voice assistants in public spaces like pubs, shops, and offices Explore the surprising decline in privacy concerns related to voice technology as users become more reliant on their conversational assistants and gain better control over their data usage Gain insights into the voice market in the US, UK, and Germany, including the level of familiarity with voice technology

Privacy 98

Privacy Mobile Marketing Thought Leadership User-Generated Content 98

Salesforce Marketing Cloud

JULY 24, 2023

Let’s face it: mundane, repetitive work can be a drag. In fact, 77% of desk workers say that automating routine tasks would improve their productivity. Yet, 52% of companies still have too many manual processes and tasks. Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings.

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Enterprise Management Work Management Automation Marketing Management 98

SmartBug Media

JULY 27, 2023

In this episode, we're delving into the world of marketing automation strategy, specifically focusing on how you can amplify your existing mechanisms in anticipation of the holiday season. With Black Friday and Cyber Monday being monumental sales events for e-commerce brands—often resulting in the year's most significant sales spike—it's crucial to be prepared.

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Marketing Automation Automation Marketing & Strategy Marketing Strategy 98

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

The Daily Egg

JULY 26, 2023

Using multiple apps to market your Shopify store and engage shoppers is frustrating. Lucky for you, Growave consolidates a wide array of. The post Growave Review appeared first on The Daily Egg.

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Marketing Websites Marketing 98

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers.

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Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 97

Binary Demand

JULY 26, 2023

[ps2id id=’overview’ target=”/]In today’s dynamic business landscape, knowledge is power, and having the right information at your fingertips can be the key to success. Enter B2B data – the treasure trove of insights about other businesses that can revolutionize how you operate, strategize, and conquer new horizons! Especially, a B2B demand generation company , which aims to enhance its understanding of other businesses, make informed decisions, identify new business opportunit

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Ideal Customer Profiles Enterprise Management Work Management B2B 96