Roketto
JULY 13, 2018
Here’s a common scenario our content marketing agency sees too often: [ Company Name ] no longer wants to rely solely on paid traffic to drive leads, and decides to invest into an organic content marketing strategy. This often starts with a blog, a few unresearched ideas, and a terrible assumption that their audience will be interested in anything they talk about.
Adobe Experience Cloud Blog
JULY 13, 2018
As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be wondering where to start or how to enhance your data-driven marketing efforts. Here are five trends and how to take advantage of them to move to the front of the pack: 1.
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DiscoverOrg
JULY 10, 2018
If you’re dealing with an objection, congratulations! You are working with a decision-maker who has some skin in the game, and they’re taking your proposal seriously. That’s exactly where you want to be. A study from Gong.io shows that the more negative sentiment you get during calls, especially in later stages, means the prospect is wrestling internally – hoping you can make them feel good.
Marketing Insider Group
JULY 10, 2018
You know how powerful content marketing is for brand awareness, lead nurturing, and building lasting relationships with your customers. So do the 91 percent of B2B marketers who are using content marketing today. But, chances are, your organization’s executive team isn’t as excited about your content marketing efforts as you are. While content marketing budgets have been […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Act-On
JULY 10, 2018
How to write email subject lines your audience actually wants to click! Read these tips for more effective email subject lines, then start experimenting and testing.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
JULY 10, 2018
A few months ago, Mark Traphagen wrote a post on Search Engine Land that really stood out to me. The post, “Social media in 2018: Time to grow up or get out” is based on the premise that social media needs to take the next step toward becoming a legitimate channel. A channel with real strategies, without shortcuts, and more importantly, a channel that is responsible for sales and revenue.
Marketing Insider Group
JULY 9, 2018
Let’s face it. The role of the Chief Marketing Officer today isn’t just difficult. It’s getting harder to pin down. But, what if trying to pin it down and put it in a box is exactly what has limited marketing leaders from doing their job well in the first place? According to the latest joint report released […]. The post Time for Marketing Leaders to Reinvent Themselves Again, Says Latest CMO Study appeared first on Marketing Insider Group.
Biznology
JULY 10, 2018
If you pause for a moment, you will realize that digital marketing is quite amazing. Even twenty years ago, marketing options for a small business included a radio or television ad (if you had the money). Fast forward to the present day and every business under the sun has the opportunity to share how it feels with millions of people. While this can be pretty great, the eruption in digital marketing popularity has also brought some speed bumps small business owners have to work around.
Contently
JULY 9, 2018
You can learn a lot about a person based on the “frequently used” section of their emoji keyboard. By now, emojis have made their way into almost all forms of digital communication. Kids, parents, and grandparents all have at least some context for what they mean and how they’re used. My own “frequently used” section, pictured below, seems pretty accurate, apart from the badminton racket.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KoMarketing Associates
JULY 12, 2018
Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. This can be for a variety of factors: niche, the product itself, or how the products are used. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits.
Marketing Insider Group
JULY 12, 2018
Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor. In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and […].
Biznology
JULY 12, 2018
[Note: The webinar starts about the :37 mark due to some technical difficulties.]. Our latest webinar interview is about B2B marketing with expert Ruth Stevens. Business buying behavior continues to evolve–and fast. So marketing behavior has to keep up! Mike Moran interviewed marketing consultant and author Ruth P. Stevens about the key B to B marketing trends you need to pay attention to right now.
Contently
JULY 9, 2018
After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. In late June, Instagram launched IGTV, its longform video platform. Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones. Instagram’s new venture raises some questions—namely, what sort of content can we expect from the platform, and how should brands get involved?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
KoMarketing Associates
JULY 9, 2018
Marketers are constantly working to maintain relationships with customers, and new research suggests that they are using a wide array of channels, such as email, to reach out to them on a regular basis. ProsperWorks recently conducted “The State of Customer Management in the Relationship Era” report to determine how marketers and sales representatives are maintaining relationships with existing customers.
Marketing Insider Group
JULY 11, 2018
After months of planning a big marketing campaign it fell flat the moment you launched it. Instead of being worried about what you should do next, you should try to find out why it was a total failure. This is not the moment to try to find a new job, this is the moment when […]. The post Your Marketing Campaign Is Dead. Why Isn’t It Working? appeared first on Marketing Insider Group.
NuSpark Consulting
JULY 8, 2018
Learn how to track website conversions that are considered events with Google Tag Manager and Google Analytics. The post Tracking Event Conversions with Google Tag Manager appeared first on NuSpark Marketing.
Biznology
JULY 9, 2018
When you are choosing a promotional product to help spread the word about your business, if you want to spread your name far and wide, consider travel mugs. Travel mugs will certainly make the rounds when you give them away, recipients will take the mugs with them wherever they might go. Since summer is such a popular time for traveling, this is the perfect timing for your branding promotion.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
KoMarketing Associates
JULY 11, 2018
Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Forty-six percent of respondents said that they are “very successful” at achieving their top priorities through marketing automation optimization, and 44 percent consid
Marketing Insider Group
JULY 13, 2018
For the 183rd episode of The Marketing Book Podcast, I interview Sean M. Doyle, author of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing by Not Trained for the Task. Too many executives misunderstand marketing, or worse, don’t care about it. Which leads them to do one of two things – […]. The post Weekend Reading: “Shift” by Sean M.
Contently
JULY 13, 2018
Social media jobs get a bizarre rep. Sometimes the work is perceived as fun, sometimes too easy, and sometimes downright mindless. Thanks to branded accounts like Wendy’s and MoonPie redefining the level of sass that a brand is allowed to bring to the internet, social media managers are often viewed as comical. What people often don’t consider about social media editors is the time it takes to respond to consumers who live in all corners of the globe quickly, and the downright nastin
Adobe Experience Cloud Blog
JULY 10, 2018
Artificial intelligence (AI) is an incredible innovation that promises a new scale of human endeavor in both business and personal contexts. Most people do not, and cannot, even begin to understand the technology beyond the abstract idealism of AI innovators or the alarming possibilities raised by opponents. One thing can be said for sure: it is a completely revolutionary technology that will change the way the world operates from the ground up.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
KoMarketing Associates
JULY 10, 2018
Although executive marketers are proficient in marketing technology, new research suggests that they are not confident in their marketing team’s skills in it across the board. Wipro Digital recently conducted a survey to determine how confident executive marketers are in MarTech. The results showed that 75 percent of marketing executives are confident in their own MarTech proficiency.
Biznology
JULY 13, 2018
All content is not created equal. Which is good, because not all prospects are interested in the same things. That’s why it’s critical to create content that appeal to the different buyer needs. Please don’t view this as an invitation to try to be all things to all people. No marketer can succeed at that. The different prospects I’m encouraging you to focus on are really the same prospect at different stages of his or her buying journey.
Marketing Insider Group
JULY 9, 2018
There are pretty much an unlimited number of factors that can impact the success or failure of an Agile marketing rollout. Organizational culture, team structure, strategic priorities, and tool selection are all on the short list of things can totally derail a group’s efforts to go Agile. But if we zoom in a little and […]. The post Meet the Marketing Owner, Agile Marketing’s Make or Break Role appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
JULY 9, 2018
Recently, Steve Lucas sat down with me to discuss his career path and the MarTech space. Prior to Marketo’s IPO and eventual sale to Vista Equity Partners for $1.79Bn, they raised over $100m in VC funding from the likes of Battery Ventures, IVP, Mayfield, and Lead Edge Capital. As for Steve, prior to joining Marketo, he served in many leadership positions at SAP, Salesforce, Microsoft, BusinessObjects, and Crystal Decisions.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Contently
JULY 13, 2018
Social media jobs get a bizarre rep. Sometimes the work is perceived as fun, sometimes too easy, and sometimes downright mindless. Thanks to branded accounts like Wendy’s and MoonPie redefining the level of sass that a brand is allowed to bring to the internet, social media managers are often viewed as comical. What people often don’t consider about social media editors is the time it takes to respond to consumers who live in all corners of the globe quickly, and the downright nastin
Act-On
JULY 12, 2018
Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey.
Roketto
JULY 11, 2018
As of May 2, 2018 Google Maps made some big changes to the way their Maps products work. Because of these changes, effective July 16, 2018 maps that currently exist on websites could see a service interruption unless billing information is added to the Google Account being used to access the map. To help you avoid service interruptions on your maps, we're here to help.
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