DotDigital
JUNE 24, 2021
Customer re-engagement is essential for all marketing teams, everywhere. No matter your industry, sector, or vertical, it’s always going to be cheaper and more efficient for you to convert existing customers than recruit new ones. . Re-engagement tactics help keep your profits growing, but to achieve this, you need to have the tools in place to help you identify and target customers at this crucial stage of their journey. .
SWZD
JUNE 24, 2021
The end of third-party cookies is the beginning of your high-quality, sustainable intent data strategy. Here are effective ways to get into action today and build your data-led competitive advantage.
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Strategic-IC
JUNE 23, 2021
15 months and 25 Let’s talk ABM interviews. It’s quite something to look back and review the enlightening conversations I have had with 25 Account-based Marketing leaders. When I started Let’s talk ABM back in March 2020, I never dreamed it would have such a major impact on so many aspects of my personal and professional life: I’ve built amazing relationships - several interviewees have become firm friends.
Marketing Insider Group
JUNE 23, 2021
When you are looking for specific information on a new topic, you can always do some reading. However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. You probably do this yourself. That is why having a successful video production strategy is so important in your brand storytelling.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SendX
JUNE 25, 2021
Tech issues, accidental email sends, wrong promo codes, incorrect info, they’re almost impossible to prevent completely. Issues like these can mar customer relationships when left unfixed. Thankfully, you can quickly patch things up with another email, granting you caught the error right away. But is there an ideal time to send an apology email? Why is it so important?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
JUNE 23, 2021
It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Greater flexibility to attend multiple sessions. Much lower production costs. Little or no T&E expense.
Influitive
JUNE 24, 2021
In today’s noisy digital world, the content that truly stands out is authentic stories and opinions told by your customers. According to Gartner, 70% of consumers today distrust marketers, so customer-generated content is a must when building brand trust and attracting buyers to your brand. Last week at Insight 2021, I chatted with Cristina Melluzzi, […].
SendX
JUNE 25, 2021
Marketing is very crucial for any business that desires to survive and thrive in a competitive environment. One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing. A large percentage of individuals use email, and it keeps growing by the day. This means that applying a well-planned brand pitch email template can help your business generate new leads.
KoMarketing Associates
JUNE 23, 2021
Although marketers have a wide array of objectives on their list, new research shows that many would like to make fine-tuning the customer experience a top priority in the coming months. Alchemer and Forrester recently teamed up to conduct the “Why Customer Experience Programs Miss Their Mark” report, and statistics showed that the majority of marketers (86%) are going to make improving the customer experience a “high” or “critical” priority over the next 12 months.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Go Beyond SEO
JUNE 23, 2021
Relationships of all types take work. Imagine striking up a new friendship, only to ignore all of that person’s texts and phone calls, and then to feel angry when they no longer want to be your friend. That’s how your potential customers feel when you neglect to communicate with them through meaningful engagement. Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive
The Daily Egg
JUNE 24, 2021
Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to begin: What content should you produce? How often? And where should you post it? We’re going to answer those questions today. The important thing to […]. The post A Step-by-Step Guide to Develop a Content Marketing Strategy That Converts appeared first on The Daily Egg.
SendX
JUNE 24, 2021
Every time you send an email to market your brand, you always want your target to get the information. This helps you create engagement and increase the chances of sales by promoting your brand. Email deliverability is essential in email marketing because you will always want your audience to open whatever you send them and interact with your brand.
Content Marketing Institute
JUNE 22, 2021
Lots of brands are guilty of doing content marketing the wrong way. Let’s take a journey to look at those pitfalls that can kill your brand and how you can walk your content marketing the other way. Continue reading → The post 4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them) appeared first on Content Marketing Institute.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ConvertKit
JUNE 21, 2021
Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience.
Unbounce
JUNE 22, 2021
We all impulse shop online every now and then, but the truth is, most customers aren’t ready to commit the moment they first see your brand. For the typical consumer, a purchase comes after a series of moments, choices, inquiries, and experiences that slowly bring us closer and closer to a buying decision. We think about it. We shop around. We read reviews.
SendX
JUNE 23, 2021
Due to spam being a severe economic and social burden in Canada and throughout the world, many organizations are finding it necessary to use spam control technologies. Unsolicited email and unsolicited text messages and software can all be considered forms of spam. The definition can extend to: Modification of transmission data without authorization Computer applications installed without permission Electronic misrepresentations (including websites) Unauthorized use of electronic addresses to en
Content Marketing Institute
JUNE 21, 2021
The average organic reach of a Facebook post is about 5%. It’s time to let its advertising side work better for your content. Here’s how to do that to attract new audiences, retarget your content consumers, and install it in your funnel. Continue reading → The post 3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SEMrush
JUNE 22, 2021
If you’re wondering how to do competitor analysis when it comes to SEO for bakeries or small businesses, this is one you won’t want to miss. Take a close look at how a powerful digital agency helps an artisan bakery in Fort Lauderdale capture web traffic and convert them into customers. Follow the episodes of the brand new Semrush Reality Show.
Unbounce
JUNE 24, 2021
It’s no secret that, in an increasingly competitive digital landscape (not to mention a certain pandemic we’ve all been going through), small family-owned eateries are having a tough time. As opposed to restaurant franchises, they have limited resources to increase conversions and boost sales. Many restaurants have learned they need to focus on selling their food online.
Biznology
JUNE 25, 2021
As I resume writing my column following my family vacation, I thought it might be nice to lead off with a recap of the great books I read over my break. One has inspired me to re-think my column and its timing. So for the summer months. I am going to experiment with a twice monthly publication cycle and see how I like it. Of course, I welcome your comments and thoughts on this.
Content Marketing Institute
JUNE 24, 2021
Working with subject matter experts isn’t always easy, but it doesn’t have to be so hard. Try these organization and prep tips to nail the SME outreach, interview, creation, and post-publishing process. Continue reading → The post How to Woo and Win Subject Matter Experts (Almost) Every Time appeared first on Content Marketing Institute.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Oktopost
JUNE 24, 2021
Julia Polisuk, Demand Generation Manager at Cato Networks takes the hot seat today. Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from marketing leaders? Catch all episodes here. Meet Julia Polisuk.
Liveintent
JUNE 23, 2021
Traditionally, multicultural marketing has been a siloed effort from the rest of a company’s overall marketing plan. But in a fast-changing world filled with consumers who expect brands to reflect their values, that approach no longer works. “Multicultural marketing is the marketing plan,” said LiveIntent Chief Marketing Officer Kerel Cooper during a Brand Innovators livecast with Edward Bourelly, vice president marketing at Planet Fitness.
Biznology
JUNE 24, 2021
Last year early in the recession, there was quite a debate about what shape the U.S. economy pandemic recovery would take. The two candidates that got the most support were a V-shaped recovery and a swoosh-shaped one. A V-shaped recovery indicated a steep, but very short recession with a quick and robust recovery. The swoosh-shaped recovery was named after the famous Nike logo.
Content Marketing Institute
JUNE 23, 2021
The ideal content optimization process starts with humans and ends with technology. Robert Rose explains how to set up a framework that works in the latest Marketing Makers episode. Continue reading → The post How to Build a Content Optimization Process That Goes Way Beyond SEO [Video Series] appeared first on Content Marketing Institute.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Sprout Social
JUNE 23, 2021
We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” And while the exact dollar amount is up for debate, there’s no denying that customer retention should be a top priority if you want your business to thrive long-term. This is especially true as the average buyer’s journey is growing longer and competition for our audience’s attention is fiercer than ever.
Spiralytics
JUNE 23, 2021
In this post, we discuss how ABM strategies help increase the ROI of your marketing dollar while amplifying your top and bottom line. The post How Account-Based Marketing Can Take Your Sales To The Next Level appeared first on Spiralytics Inc.
Only B2B
JUNE 25, 2021
“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman. Isn’t it true? Email marketing is the most reliable and cost effective marketing channel for many businesses. For many years it has been acting as an ideal and most effective way to market your product and services. . To all the beginners, Who are on the path to market their brand, product or services , we would recommend this as the perfect channel to commence your marketing efforts. .
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