BenchmarkONE
SEPTEMBER 29, 2021
Marketing compliance is probably the last thing you think of when working on a marketing strategy for your business. However, it comes into play with every single aspect of your marketing plan. If you’re driving traffic to your website , using paid advertising for your business, generating leads , or emailing your subscribers, marketing compliance needs to be looked into for each stream. .
Outbound Engine
SEPTEMBER 27, 2021
Before we dig into how content marketing and email marketing work together, let’s start at the very beginning. What exactly are content marketing and email marketing? Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. Its purpose is to help companies create sustainable brand loyalty through building trust and rapport with the audience through sharing valuable, and often free, content instead of directly selling
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Metadata
SEPTEMBER 28, 2021
Imagine you’re a VP of Sales named Hayden. You step out of your Uber and glance up at one of those digital billboards on top of a cab. “Getting into OOH advertising, Hayden?” the ad reads. “We can help.”. That might sound like Minority Report, but all the ad would have to do is combine geofencing with a dynamic ad creative and programmatic placement via a DSP—along with a healthy level of account-based segmentation on the back end.
Webbiquity
SEPTEMBER 28, 2021
Guest post by Lisa Sicard. Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. Facebook alone had banned over 1.3 billion accounts in just the three months from October to December of 2020, according to Forbes. It doesn’t only happen on Twitter or Facebook. It can happen on any social media network today, even the Pinterest channel.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
SEPTEMBER 28, 2021
If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. So how do you start using them? If you’re publishing content, you probably already are, but maybe not optimally. We’ve put together a handy guide that covers: How you can use action words strategically.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
SEPTEMBER 29, 2021
As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before. Oktopost recently published “The 2021 State of B2B Social Media Marketing” report, and statistics showed that social media (82%) has been the top growing marketing channel of the year.
B2B Marketing Zone Submitted Articles
SEPTEMBER 28, 2021
How to Get Started with LinkedIn Company Profiles: 9 Steps to Success. Establishing a company presence on LinkedIn is valuable for both B2Bs and B2Cs.
Marketing Insider Group
SEPTEMBER 28, 2021
Digital marketing goals and challenges – every business has them. Meeting those goals and overcoming those challenges is critical to achieving ROI from your efforts. The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors. Flexibility around these is critical to navigating your way and driving results.
Smashmouth Marketing
OCTOBER 1, 2021
Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. And if you have a hard time sifting through all of those leads, you might end up letting some sure-fire sales fall through the cracks. Your goal needs to be to nurture your MQLs and move them along your pipeline and promote them to Sales Qualified Leads.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KoMarketing Associates
SEPTEMBER 28, 2021
As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance. The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association. Statistics showed that over the last year, most companies (77.4%) invested in the optimization of their website to improve the performance of their digital marketing activit
B2B Marketing Zone Submitted Articles
SEPTEMBER 28, 2021
5 Takeaways from the BBC Event - Common Themes Today's Marketing Professionals Are Putting to Practice.
Convince & Convert
SEPTEMBER 30, 2021
Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships.
Go Beyond SEO
SEPTEMBER 27, 2021
Negative reviews are never fun to deal with, but fake reviews can be even worse. However, by handling reviews the right way , you can protect the reputation of your business. Prioritizing reputation management should be an important part of your process whether or not you receive the occasional fake review. Most businesses have to deal with a fake review at some point.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Daily Egg
SEPTEMBER 30, 2021
Neil Patel co-founded Crazy Egg in 2005. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like. The post Growth Hacking: The 12 Best Techniques to Boost Conversions appeared first on The Daily Egg.
B2B Marketing Zone Submitted Articles
SEPTEMBER 28, 2021
The Value of Repurposing Content. There are many benefits of repurposing content.
Unbounce
SEPTEMBER 28, 2021
As online competition intensifies and consumer expectations continue to evolve, Unbounce’s latest innovation is a crucial part of the company’s aggressive ambitions: To help small and midsize businesses (SMBs) optimize their marketing with AI marketing insights traditionally designed for large corporations. The Unbounce Conversion Intelligence Platform expands the company’s offerings beyond landing pages to meet the needs of SMBs aiming to level up their growth.
Content Marketing Institute
SEPTEMBER 27, 2021
Conferences – in person or virtual – can present great opportunities to network. But it doesn’t come naturally to many. Here’s some help to overcome those networking jitters, whether you’re remote or gathered with others. Continue reading → The post Content Marketers Share Their Best Networking Tips for In-Person and Virtual Events appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Daily Egg
SEPTEMBER 30, 2021
Did you know specific colors cause people to feel and respond in different ways? Do you find yourself overwhelmed by the number. The post The Best Website Color Palettes to Increase Engagement in 2021 appeared first on The Daily Egg.
Search Engine Journal
SEPTEMBER 30, 2021
YouTube's quick and entertaining video format did very well in its first year. Here's everything you need to know about YouTube Shorts. The post YouTube Shorts: An Introductory Guide appeared first on Search Engine Journal.
Martech
OCTOBER 1, 2021
With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. “All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference.
DivvyHQ
SEPTEMBER 30, 2021
If you're a product company that also offers services, hopefully you're promoting them on your website. But in many cases, those pages are often an afterthought and don't get the same attention or optimization that product pages get. If you can relate, check out this instructional (and perhaps profitable) guide to creating high-converting service pages.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Marketing Institute
SEPTEMBER 28, 2021
We asked 2021 Content Marketer of the Year finalists for a peek behind the curtain of what makes their content marketing programs successful. Here are their seven tips. Continue reading → The post 7 ‘Secrets’ of Award-Winning B2B and B2C Content Marketing Programs appeared first on Content Marketing Institute.
Search Engine Journal
SEPTEMBER 26, 2021
Breadcrumbs help provide positive user experiences to website visitors and reinforce site structure for search engines. Is it a ranking factor? The post Breadcrumb Navigation: Is It a Google Ranking Factor? appeared first on Search Engine Journal.
Martech
OCTOBER 1, 2021
FLoC (Federated Learning of Cohorts) has faced a series of hurdles over the last few months, from a U.K. regulatory requirement that Google not discriminate against its rivals in favor of its own advertising business to internal discussions revealing that a consensus on tracking cohorts (as opposed to, say, topics) has yet to be reached. Google had already backed up the deprecation of third-party cookies until 2023, but now the testing of FLoC itself — Google’s favored alternative which wo
Spiralytics
SEPTEMBER 29, 2021
With the right tools and processes in place, email marketing can be one of the most effective channels that fuel your B2B sales. The post 5 Actionable Tips to Boost B2B Sales Using Email Marketing appeared first on Spiralytics Inc.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Content Marketing Institute
OCTOBER 1, 2021
Media brands serve up hot takeaways for B2C and B2C content marketers. What can you learn from ESPN crowing about a rooster? A popular food show expanding across platforms? A travel magazine marking its relaunch with a web series? We share our take. Continue reading → The post 3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands appeared first on Content Marketing Institute.
Search Engine Journal
OCTOBER 1, 2021
YouTube is changing the way it reports on audience retention to make it easier for creators to understand what's working and what's not. The post YouTube Introduces ‘Typical Audience Retention’ Data appeared first on Search Engine Journal.
Martech
SEPTEMBER 28, 2021
B2B buyers are making important investments for their companies. But that doesn’t mean the process should cause real headaches for buyers. “77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. “Well, that was me. The time investment was so heavy and I did most of the work all on my own.” As a B2B buyer , Taylor found the purchasing process drawn-out, complex,
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