Survey: Multipurpose Content is Helping Marketers Nurture More Leads
KoMarketing Associates
OCTOBER 27, 2021
Content continues to play a role in how marketers resonate with their target audience, and new research shows that it often serves multiple purposes within an organization. DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%).
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