Why storytelling defines the future of B2B marketing
Tomorrow People
SEPTEMBER 1, 2022
It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. And it paid off. Major consumer brands, like Nike and Apple, owe a sizeable part of their success to their marketing campaigns, which conveyed powerful messages through the use of relatable stories. So why can’t the same be said about most B2B organisations?
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