Webbiquity
OCTOBER 19, 2021
Guest post by Eleanor Hecks. Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. However, they also aren’t as fast to embrace fads that go out of style in a month or two. Statista took an in-depth look at B2B marketing spend this year. They noticed a 14% increase in digital formats and a decline for traditional channels.
Industrial Marketing Today
OCTOBER 20, 2021
Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources for industrial blogging. I once had the VP of Business Development at a manufacturing company tell me, “This s**t doesn’t work.” The problem is not. [ This is only a content summary.
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Vision Edge Marketing
OCTOBER 19, 2021
Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing? Because CMOs and by extension the C-Suite continue to be disappointed with their performance management and ability to produce actionable results given the investments in analytics.
Marketing Insider Group
OCTOBER 21, 2021
The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Webbiquity
OCTOBER 22, 2021
Guest post by Samantha Waites. Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Source: Pixabay. Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
OCTOBER 20, 2021
The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming. Which resources can you really trust? To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources.
Smashmouth Marketing
OCTOBER 22, 2021
Listen Now: Profit From the Inside with Joel Block, featuring Mike Farrell. Listen as Green Leads CEO, Mike Farrell, gives Joel Block the inside track on how he has built companies to grow pipeline and ultimately revenue. Mike discusses his extensive experience selling into B2B and public sector markets, building sales development organizations as well as developing channel partnerships.
Zoominfo
OCTOBER 20, 2021
Most organizations know how to recruit active candidates. But when active candidates aren’t the right fit, how do you search beyond those already in the job market? Passive candidates with job security and a strong track record are traditionally more challenging to recruit. However, things are changing in the post-pandemic economy. According to CNBC , one in four workers is considering quitting their job.
KoMarketing Associates
OCTOBER 20, 2021
As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives. DemandGen recently published “The Rise of the Front-Line Marketer in Our New Digital Selling Reality” report, and statistics showed that the majority of B2B marketers (63%) are still struggling to understand buyers’ changing needs and business requirements.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Spiralytics
OCTOBER 21, 2021
One of the most crucial building blocks of a successful startup is—making it recognizable. Even. The post Branding 101: 5 Elements to Get Your Startup Branding Foundations Right appeared first on Spiralytics Inc.
Roketto
OCTOBER 19, 2021
Managing a SaaS company is a bit like being a racecar driver. No one cares that you’re hitting speeds of 200 mph if there are 20 cars ahead of you.
Zoominfo
OCTOBER 22, 2021
The business world is full of terms that sound similar but carry different meanings — the kind of terms that newcomers (and those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to your target market. Business development can concern anything your company does to expand its market reach.
Unbounce
OCTOBER 21, 2021
You know the drill: You build a quick landing page and start promoting it. . The leads start rolling in, but there’s a problem: None of ’em are turning into paying customers. They’re just sitting there, waiting. Sounds familiar? You’re not alone. Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads).
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Search Engine Journal
OCTOBER 21, 2021
Content marketing is an essential part of any marketing strategy. Here are 10 top benefits it can bring your business. The post Top 10 Business Benefits Of Content Marketing appeared first on Search Engine Journal.
Content Marketing Institute
OCTOBER 20, 2021
In a universe where marketing can’t be proven mathematically, what good are measurements and analytics? They’re immensely valuable if you have one thing – a shared sense of what success looks like. Find out how to get it in the latest episode of Marketing Makers. Continue reading → The post Measuring Content Marketing Impact: How To Set Objectives That Matter appeared first on Content Marketing Institute.
Martech
OCTOBER 22, 2021
Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has
Convince & Convert
OCTOBER 22, 2021
Your employees each have a morning ritual. Grab a cup of coffee. Scroll through Facebook’s News Feed. Respond to emails. Dial into a conference call. Start the workday. What if your company could become a part of employees’ daily routines? What if there was a way for you to use this downtime to inform others and increase brand awareness? Welcome employee social advocacy!
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Search Engine Journal
OCTOBER 21, 2021
Take a look at the advantages of using text messaging as a marketing channel for prospecting and customer nurturing. The post 15 SMS Marketing Trends Every Local Business Marketer Needs to Know appeared first on Search Engine Journal.
Content Marketing Institute
OCTOBER 21, 2021
In the past 18 months, we’ve seen at least three major disruptions that should help us spot where content and marketing are headed – and develop our strategies to be ready for that future. Continue reading → The post 3 Disruptions To Know To Prepare for the Future of Content and Marketing appeared first on Content Marketing Institute.
Unbounce
OCTOBER 18, 2021
When done right, marketing can be about more than return on investment or brand metrics. It can inspire audiences, tell meaningful stories, and share valuable information with the world. When we talk about “marketing that moves,” global brands like Nike or Dove easily come to mind. Y’know, the big-scale campaigns that go viral, make you cry with their upbeat messages of hope and wonder, and are forwarded to you by your Aunt Annette 10 years after the fact?
Martech
OCTOBER 19, 2021
Data has a cost. It has to be gathered, stored and analyzed. That means storage, apps and IT. For the digital marketer, data produces no revenue until it is activated, and even then, the payoff may not be immediate. Yet data is more valuable than gold. It can find customers, tease out their preferences, and convert those wants into sales. Data enables action.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention? Download the guide to find out!
Search Engine Journal
OCTOBER 22, 2021
Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more. The post Facebook Launches Audio & Video Calls For Businesses appeared first on Search Engine Journal.
The Daily Egg
OCTOBER 16, 2021
Starting a business with no capital seems like an impossible feat. But, the truth is, all you need to start a business. The post 6 Easy Steps to Start a Business With No Money appeared first on The Daily Egg.
SEMrush
OCTOBER 21, 2021
Do ratings and reviews really impact your local SEO? To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local Pack on Desktop and Mobile.
Liveintent
OCTOBER 19, 2021
Email is a powerful channel for driving one-to-one connections and retention amongst customers. In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences.
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When making media decisions, marketers need to get — and show — results for everything they do. As budgets come under more scrutiny, it’s never been more important to get a handle on your media — and ultimately make everything you do more effective. It’s also an opportunity to innovate, lead, and rethink the way your company uses media. In this media optimization guide, you will learn: 6 key steps to plan and pace your media buys.
Search Engine Journal
OCTOBER 21, 2021
A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why. The post Top 5 Reasons Why You Need a Social Media Manager appeared first on Search Engine Journal.
The Daily Egg
OCTOBER 17, 2021
If you want to run your own business and protect yourself in the process, you might consider starting an LLC in Virginia. The post 7 Easy Steps to Start an LLC in Virginia appeared first on The Daily Egg.
Content Marketing Institute
OCTOBER 19, 2021
If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand. Continue reading → The post Use Loyalty Content To Sustain Your Hard-Won Customer Relationships appeared first on Content Marketing Institute.
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