The Simple Measure That Can Assess the Health of Your Business
Vision Edge Marketing
MARCH 29, 2022
In the B2B world one thing is for sure: the Sales team expects the Marketing team to generate qualified leads that will ideally convert quickly to sales. Assuming that the teams agree on what constitutes a qualified lead , the factors that go into scoring a qualified lead , and that there is a valid scoring model , your organization is well situated to establish metrics for measuring Marketing’s contribution to the pipeline.
Let's personalize your content