Marketing Insider Group
AUGUST 8, 2012
Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook page or a Twitter account.
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
OCTOBER 23, 2012
Photo credit: Intersection Consulting). We’ve evolved well past the limitations of our own brains into the brains of our closest friends — not metaphorically, but literally. We utilize the people we know and engage with deeply as active extensions — prostheses — of our thinking, reasoning, and creating brain. Science tells us that brainstorming is far more essential to our ability to think greater than ourselves than we could ever have imagined.
Convince & Convert
OCTOBER 14, 2012
Image from BigStockPhoto.com. My wife asked me today if something had changed at Facebook. “I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. I like that stuff, because I can easily keep up to speed with them. But I’m not seeing it as much lately.” I’ve noticed it as well.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
DECEMBER 18, 2012
by Jason Miller As marketers plan for 2013 it’s important that they stay abreast of the most relevant marketing conferences. Whether attending, sponsoring, or simply looking for inspiration around your own events, now is the time to start your planning. Events and conferences are essential tools for the modern day marketer and can be vital to achieving your overall business goals in the New Year.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
DECEMBER 28, 2012
Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Am I right? Well it looks like Google+ is changing for the better, with The Next Web reporting that Google+ Business Pages now have the ability to interact with all Google+ users, regardless of whether users have added the business page to one of their Circles.
Webbiquity
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are usin
NuSpark Consulting
MAY 19, 2012
Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel.
Biznology
OCTOBER 12, 2012
Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. To say the least the online marketing landscape is vast and it can be one that creates problems for those trying to optimize their business opportunity using it.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
JULY 17, 2012
Image via CrunchBase. reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is. While people are writing post-after-post about Pinterest , So.cl, Google +, Facebook, Instamatic , and Twitter, reddit’s eating everyone’s lunch – at least when it comes to authentic bottoms-up self-organization.
Biznology
OCTOBER 30, 2012
When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online. While SEO is an excellent way of getting your company to the top of search, there are nine other results that come up during these searches as well.
Biznology
DECEMBER 11, 2012
In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. In order to make the first step, you’re going to have to trust yourself as a professional, as a communicator, and maybe even as the person who was chosen by your company as the best person to r
Convince & Convert
SEPTEMBER 24, 2012
If you wanted a group of 50 people to return to a location at a specific time, would you instruct them to “be back here in 10 minutes, at 11:40″ or would you say, “Be here at 20 after. Wait, I mean 20 before which I guess is 20 plus 20.” I was told the latter, which is how I came to be very publicly fired from my first-ever gig as a certified BBQ judge.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Convince & Convert
NOVEMBER 29, 2012
Image via BigStockPhoto.com. You’ve spent years building your business. You’ve invested time, sweat, and tears. You’ve missed dance recitals and soccer games as you’ve toiled to create it. You finally feel as though you can relax… until the day when the phone calls stop, the new customers vanish, and you can’t understand why. You’re still providing excellent service and your existing customers love you, but your business is struggling.
Convince & Convert
SEPTEMBER 27, 2012
In just a couple of weeks, I’ll be launching (along with Jason Falls , Mark Schaefer , Tom Webster , and our partners at Edison Research ) the newest edition of The Social Habit. Landmark, legitimate research into how social media is used, and by whom. I’ve seen the raw data, and it’s a mind-blower. There’s still time to subscribe to this edition (which also gets you exclusive access to our grand unveiling Webinar on October 11 ), so if you haven’t parted with yo
Convince & Convert
MARCH 25, 2012
I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy.
Convince & Convert
APRIL 29, 2012
Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Adobe Experience Cloud Blog
DECEMBER 11, 2012
by Jason Miller Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. The results reveal that B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in the past.
Adobe Experience Cloud Blog
DECEMBER 20, 2012
by Jason Miller What is the best holiday gift for a Marketer? With less than 5 shopping days left until Christmas, there is still time to get the marketer in your life a thoughtful gift. We decided to have a little fun this Holiday season and give our favorite marketing thought leaders the gift of a customized Foldable Me. We mailed them out and then asked each of them what they think is the best gift idea for a marketer (besides the gift of marketing automation of course).
Adobe Experience Cloud Blog
NOVEMBER 29, 2012
by Jason Miller Content is evolving and marketers need to expand their content marketing strategy to include visual elements into their overall mix. The problem is that customer and prospects have less time for weighty words due to the current state of information overflow. In addition, the fast paced world of social media has forced us to learn to digest information faster and sometimes even at a glance.
Adobe Experience Cloud Blog
NOVEMBER 27, 2012
by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities. Over the past few months I have been experimenting with different types of ads, new content, eye catching visuals, and tracking my success using Marketo and Facebook insig
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Adobe Experience Cloud Blog
DECEMBER 4, 2012
by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.
Adobe Experience Cloud Blog
OCTOBER 5, 2012
by Jason Miller Do you check to see how many likes your Instagram photo has every 5 minutes? Do you remove vowels from words in your Tweets? Have you checked in at your local Starbucks more than anyone else? Your answers to these questions will determine whether or not you have an unhealthy relationship with social media. The infographic below is based on a fantastic blog post from best-selling author and Ogilvy marketing expert Rohit Bhargava titled 10 Signs You May Have an Unhealthy Relationsh
Adobe Experience Cloud Blog
OCTOBER 4, 2012
by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.
Adobe Experience Cloud Blog
JULY 31, 2012
by Jason Miller It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Adobe Experience Cloud Blog
JULY 24, 2012
by Jason Miller A study at The British Institute of Psychiatry showed that checking your email while performing another creative task decreases your IQ in the moment by 10 points. That is the equivalent of not sleeping for 36 hours. This mundane task is just one of many everyday work habits that may be standing in the way of your company’s efforts to boost productivity and increase sales.
Adobe Experience Cloud Blog
JULY 17, 2012
by Jason Miller Instagram is on the bullet train for total photo-marketing domination, and with its user base expanding faster than the universe, it provides a cornucopia of opportunity for B2B marketing. Its simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy.
Adobe Experience Cloud Blog
JUNE 26, 2012
by Jason Miller The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer , it’s important to think about how you utilize colors and what the colors you choose say about your business.
Expert insights. Personalized for you.
219 
Let's personalize your content