KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. This is followed by content marketing (47%) and email (41%). The Growing Importance of Social Media Marketing.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. That’s why it’s so important to have a well-defined digital marketing funnel in place.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

SendX

FEBRUARY 25, 2019

One option that you may have never thought to use is email marketing automation. Understanding Email Marketing Automation – What You Need to Know Before diving into how to make the most of email automation to nurture your leads, you need to better understand what this is. The bad news is, this isn’t always a simple task.

Marketing Funnels 158

Marketing Funnels Top of Funnel Marketing Automation Services Email Marketing 158

Ahrefs

JULY 5, 2023

Rather than giving you unnecessary details, this article aims to teach you how to build a simple and effective full-funnel marketing strategy so you can target potential buyers at all stages of your customer journey. I’ll also give you … Read more ›

Marketing Funnels 99

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 99

MKT1

JUNE 5, 2023

“The marketing funnel is dead,” they say. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass. So, I still strongly recommend B2B marketing teams map their funnels. I don’t agree. 20% off for paid newsletter subscribers.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Webbiquity

NOVEMBER 11, 2021

Once you’ve reached a comfortable penetration point in your original market, it’s time to scale. B2B digital ad spending has increased steadily year after year , suggesting a thriving but crowded market. To push past the competition, it will take more than funneling more money into your marketing efforts.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Lake One

SEPTEMBER 13, 2022

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Mobile devices (yes, your smartphone) make it easier for marketers to connect instantly with their audience. Read more below to discover top full-funnel marketing strategies.

Top of Funnel 70

Top of Funnel Marketing Funnels Startups Marketing Strategy 70

Stevens & Tate

MAY 3, 2023

What makes the CDJ so different than traditional marketing funnels is that each consumer’s CDJ is unique. It doesn’t matter how effective you say it is, how clear your demonstration videos are, or what kind of accolades you’ve received. Customers are going to look up reviews first.

Marketing Funnels 96

Marketing Funnels Purchase Top of Funnel Peer-to-peer 96

Lake One

MAY 12, 2022

Welcome to the first two stages of the inbound marketing funnel – you’re not alone in this journey. Marketing gurus in this digital era use various strategies to capture their target audience’s attention. Discover more about the inbound marketing and the funnel experience below.

Inbound Marketing 83

Inbound Marketing Marketing Funnels Top of Funnel Planning 83

SocialPilot

APRIL 26, 2024

Embed this post Posting at the Best Time (for every channel) Becomes Feasible Still, there are brands, SMBs, and marketers who do not know the importance of posting their content on the right channel at the right time. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter.

Social Media 90

Social Media Effectiveness Media Top of Funnel 90

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

Top of Funnel 72

Top of Funnel Marketing Funnels Email Marketing Conversion 72

ActiveDEMAND

JANUARY 17, 2023

Funnel Builders: Unlocking the Potential for Increased ROI in Marketing. Marketing agencies are often faced with the challenge of understanding the customer journey and identifying areas where potential customers may be dropping off in the sales process. What is a Funnel Builder?

Marketing Funnels 75

Marketing Funnels Paid Search Agency Advertising Agencies Top of Funnel 75

B2B Digital Marketer

OCTOBER 27, 2022

Learn how you can plug scorecards into your marketing funnel. Marketing is filled with a sheer amount of noise. For the last decade, marketers have become expert broadcasters – from blogs, articles, podcasts, videos, social media, ads, and websites. 04:04 – Misinformation on quiz funnel marketing.

Marketing Funnels 52

Marketing Funnels Top of Funnel Digital Marketing Funnels Advertising Funnels 52

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Top of Funnel 118

Top of Funnel Newsletter Planning Peer-to-peer 118

Choozle

AUGUST 27, 2021

The marketing funnel is a modern way to visualize the process of turning brand awareness into leads and leads into converted customers. Jump to: What is a full-funnel marketing strategy? The stages of the marketing funnel. The value of full-funnel marketing. Evaluating a full-funnel campaign.

Top of Funnel 75

Top of Funnel Marketing Funnels Paid Content Work Management 75

Choozle

JANUARY 7, 2022

Full-funnel marketing campaigns consist of several different stages with each stage demanding its own marketing tactics, activities, and goals to ensure it fuels conversions in the final stage. Brand awareness goals in full-funnel marketing. When someone makes a purchase, it is never in a vacuum.

Sales Management 63

Sales Management Top of Funnel Marketing Funnels Funnel Advertising 63

Rev

MAY 31, 2023

It’s the common thread running through every marketing program and tactic. As a marketer, you likely depend on a variety of channels to generate leads, from online ads to trade shows and everything in between. The important thing is that you’re set up to nurture the leads down the funnel, regardless of where they start.

Sales Management 78

Sales Management Lead Management Lead Scoring Lead Ranking 78

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel?

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

ClearVoice

MARCH 29, 2021

What is bottom-of-funnel (BoFu) marketing? Bottom-of-funnel marketing is a strategy that aligns with the latest “decision” stage of the buyer’s journey. Funnels have become ubiquitous in a marketer’s day-to-day life. Funnels have become ubiquitous in a marketer’s day-to-day life.

Top of Funnel 98

Top of Funnel Validation Marketing Funnels Purchase 98

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Industrial Marketer

JUNE 15, 2022

Building a marketing strategy for a B2B company is a long and complex process. Having a B2B content marketing strategy is one of its constituent elements. That is an effective way for a brand to attract the target audience and make it loyal while building a sales funnel. To create an effective B2B content marketing.

Top of Funnel 116

Top of Funnel Marketing Strategy Marketing & Strategy B2B Marketing 116

Anyword

JANUARY 26, 2022

Advertising and marketing are all about conveying the story of your brand to a target customer. It’s possible to increase these conversions by implementing an effective content marketing funnel. A content marketing funnel is the best way to guide visitors towards a particular action.

Top of Funnel 40

Top of Funnel Marketing Funnels Content Marketing Funnel Advertising 40

Biznology

MAY 17, 2021

Oh, to live in the world of B2C marketing, where you can easily draw a line directly from your marketing work to the revenue generated. Sure, it’s helpful that there’s a “buy” button at the end of the marketing process much more often in B2C sales than in B2B. I’m kidding, of course. Here are a few to consider.

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

Rev

JUNE 25, 2019

Beyond the funnel content and client retention go hand in hand. You’ve made it through the marketing funnel from the first date ( top of the funnel ), to tying the knot ( bottom of the funnel ), and now you find yourself beyond the funnel. Bottom line, beyond the funnel content is all about client retention.

Top of Funnel 114

Top of Funnel Marketing Funnels Paid Search Agency Content 114

PureB2B

JANUARY 22, 2022

As a digital marketer your day is mostly comprised of two things – running marketing campaigns and balancing the analytics from said campaigns. Data enrichment has become somewhat of a buzzword in the digital space, and as it gets defined, it’s worth looking into just how it effects and molds your marketing funnel.

Top of Funnel 62

Top of Funnel Marketing Funnels Digital Marketing Funnels Demand Generation 62

Sprout Social

JUNE 29, 2020

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel.

Marketing Funnels 130

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 130

seo.co

OCTOBER 16, 2020

Marketing Funnels — Table of Contents. What is a Marketing Funnel? + The 5 Stages of the Sales Funnel. In this article, we’re going to discuss marketing funnels, what they are, how they work, and what it takes to generate content that moves people through your funnel – ultimately resulting in sales.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Valasys

APRIL 22, 2024

Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. Lead Generation Techniques Lead generation is the foundation of any effective marketing strategy. Businesses utilize targeted advertisements and engaging content to capture audience interest and nurture them through the sales funnel.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy. Why Sales Marketing Alignment Matters.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

ANNUITAS

APRIL 20, 2020

“Content is king” is a phrase that’s dominated the marketing world for years now, and for good reason. But it’s also a lot of work , and if you’re producing content without any sense of how well it is or isn’t performing relative to your demand marketing, then you’re potentially wasting a lot of time, energy, and money. Content works.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

Content Marketing Institute

NOVEMBER 22, 2021

You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Continue reading → The post How To Make Content a More Effective Part of Your Sales Funnel appeared first on Content Marketing Institute. Here are five steps to take.

Top of Funnel 141

Top of Funnel Effectiveness Marketing Funnels Content 141

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Before you start brainstorming videos, check in with your marketing basics.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Martech

MAY 4, 2022

.” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. Engaging buying committees through coordinated marketing and sales programs. Incorporate ABM into top-of-funnel channels. Action in-market accounts.

Account Based Marketing 103

Account Based Marketing ABM Webinar Metrics Effectiveness 103

Madison Logic

OCTOBER 26, 2022

The same could be said for alignment across the revenue team: marketing, sales, and often customer success. Account-based marketing (ABM) is a strategy that B2B organizations use to target high-value accounts that accelerate pipeline and revenue growth. The problem with sales and marketing team misalignment .

Top of Funnel 52

Top of Funnel Account Based Marketing Marketing Funnels ABM 52

Lattice

JULY 19, 2016

And since Q4 is historically the biggest quarter for most sales teams, now is the time for companies to identify any issues with their revenue funnel, and determine ways to fix those problems so Q4 is a runaway success, not a flop. But what happens if there are multiple issues with a company’s revenue funnel?

Top of Funnel 100

Top of Funnel Marketing Funnels Digital Marketing Funnels Funnel Advertising 100