SendX

MARCH 6, 2024

Is your email click-through rate (CTR) as good as it should be? Establishing solid CTR benchmarks can help you determine whether your email campaigns are driving the engagement that you want.

CTR 299

CTR Advertising Benchmark Email Marketing Click Rate 299

SendX

DECEMBER 7, 2023

Step right up to learn how to hit the jackpot with your casino email marketing strategy! With more than 50% of players returning to casinos because of being emailed about promotions, it's a sure bet for engaging with your audience.

Email Marketing 287

Email Marketing Marketing & Strategy Marketing Strategy Email Campaigns 287

KoMarketing Associates

MARCH 6, 2020

Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%).

Email Campaigns 276

Email Campaigns Email Marketing Campaigns Open Rate 276

KoMarketing Associates

JANUARY 6, 2022

Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. of respondents said they use three or more personalized elements per email. Only 23.8%

Marketing Report 223

Marketing Report Email Marketing Email Campaigns Campaigns 223

Benchmark Email

MARCH 20, 2024

In the digital age, email marketing has become a crucial tool in cultivating these relationships. However, it is not just any email blast that will do; it requires… The post Building Stronger Distributor Relationships with Targeted Email Campaigns appeared first on Benchmark Email.

Email Campaigns 98

Email Campaigns Campaigns Ad Building Blast Campaigns 98

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit?

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Benchmark Email

JULY 3, 2023

Email marketing has been a powerful tool for marketers for decades, but what makes some campaigns more successful than others? The answer lies in the psychology behind email marketing and how human behavior impacts email campaigns.

Email Campaigns 66

Email Campaigns Email Marketing Campaigns Advertising Benchmark 66

Walker Sands

JULY 17, 2023

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Crafting a successful email campaign is a surefire strategy to hit those KPIs and convert curious visitors into satisfied customers. What do you hope to accomplish?

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Lake B2B

MARCH 3, 2022

Are you curious when is the best time is to send your marketing emails? Many business owners and marketers have wondered about the best time to send out their campaigns to get the bang for their buck. The post Decode the Best Time to Send Out Your Marketing Email Campaigns appeared first on Blog.

Email Campaigns 98

Email Campaigns Email Marketing Campaigns Best Practices 98

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. What is a B2B email campaign?

Email Campaigns 110

Email Campaigns Campaigns Ideal Customer Profiles B2B 110

Benchmark Email

FEBRUARY 13, 2024

Welcome to the intriguing world of nostalgia in marketing, where the past is not just remembered but celebrated and leveraged. In the rapidly evolving landscape of digital communication, tapping into the warm, reminiscent feelings of yesteryears can transform your email campaigns from mundane to memorable.

Email Campaigns 59

Email Campaigns Campaigns Advertising Benchmark Email Marketing 59

Webbiquity

MAY 4, 2020

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business?

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Email Marketing 129

Email Marketing Marketing AI Enterprise Management Work Management 129

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Embed dynamic content to make your emails stickier.

Email Marketing 130

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 130

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Marketing Budget Paid Search Agency 272

Martech

OCTOBER 21, 2022

For years, core metrics like email open rates were a staple in nearly every email marketing program. Read it to understand: Why marketers are changing how they measure email effectiveness How to calculate and track meaningful email metrics Which email metrics resonate with different audiences and why.

Email Campaigns 98

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 98

Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Email Marketing To Protect Against Spam. Email Automation.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

Martech

MARCH 20, 2024

Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. We’ve all been there.

Deliverability 108

Deliverability Email Marketing Open Rate Marketing & Strategy 108

DotDigital

MAY 6, 2021

Ecommerce marketing success is not a mystery. Marketing automation and ecommerce store platforms collect data about browsing behaviors that ensure you can send targeted and relevant communications when the time is right. . Customer intent for ecommerce marketing. 5 ecommerce campaigns to drive conversions and sales .

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

SmartBug Media

APRIL 7, 2023

The best way to communicate with existing and potential customers is through email campaigns. In this article, you’ll learn about how to gear your products to the season and make them known through a variety of email campaigns. Your email campaigns can’t only push sales and product drops.

Email Campaigns 97

Email Campaigns Campaigns Bundling SMS 97

Benchmark Email

OCTOBER 10, 2022

Therefore, retailers and marketers will continue to scramble to attract customers and get high conversions in this most lucrative time of the… The post Holiday Email Campaigns: The Concise Guide You Can Bookmark appeared first on Benchmark Email.

Email Campaigns 122

Email Campaigns Campaigns Advertising Benchmark Email Marketing 122

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 94

Email Marketing Marketing Automation Services Work Management Planning 94

Martech

OCTOBER 5, 2021

Mailchimp, the marketing platform which serves primarily small businesses, has announced new functionality to help optimize email campaigns. Content is king, as the saying goes, and no less so for SMBs competing in the digital experience economy where email remains an important channel. Image courtesy Mailchimp.

Email Campaigns 109

Email Campaigns Optimization Campaigns Paid Search Agency 109

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What takes email marketers from good to great? Strategic thinking is essential to email success.

Email Marketing 92

Email Marketing Effectiveness Work Management Planning 92

Marketing Insider Group

JULY 10, 2017

If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. Blogs may generate leads […].

Email Campaigns 271

Email Campaigns Campaigns Facebook Email Marketing 271

Fount Media

JANUARY 4, 2023

Data appending is a powerful tool to enhance customer profiles and add an extra layer of marketing to email campaigns. The post Data Appending – Adding An Extra Layer Of Marketing To Your Email Campaign appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Email Campaigns 52

Email Campaigns Paid Search Agency Email Marketing Campaigns 52

Lake B2B

DECEMBER 3, 2021

This time of year, everyone is thinking about the holiday email marketing strategy and how to get into the spirit. For marketers, this means that it’s prime time to take advantage of all these warm-and-fuzzy feelings with some great B2B email campaigns. Disruptive changes have prompted a shift in […].

Email Campaigns 119

Email Campaigns Campaigns B2B B2B Marketing 119

Fount Media

DECEMBER 18, 2022

Email marketing is a great way to connect with your customers and keep them updated on your latest products, services, and promotions. But sometimes, email marketing can feel stale and boring. If you want to add a little fun and interactivity to your email marketing campaigns, consider using a data-appending.

Email Campaigns 52

Email Campaigns Interactive Marketing Email Marketing Campaigns 52

Litmus

MARCH 6, 2024

Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event.

Email Marketing 113

Email Marketing Planning Design Mobile Marketing 113

SendGrid

AUGUST 6, 2023

If you’re regularly monitoring your email open rates and other engagement metrics, you may notice that a segment of your email list never even opens your emails. The following post includes tips that will help you pull together a re-engagement email campaign quickly, effectively, and gracefully.

Email Campaigns 86

Email Campaigns Effectiveness Campaigns Open Rate 86

Benchmark Email

NOVEMBER 21, 2023

With the holidays fast approaching, are your Black Friday email campaigns optimized and ready to go? Maybe you’ve already got the emails written. But how good are your Black Friday email subject lines? Plus, you’ve already gathered the full list of subscribers to send them to.

Email Campaigns 105

Email Campaigns Campaigns Advertising Benchmark Optimization 105

SmartBug Media

APRIL 7, 2022

When most brands think of an email campaign, the first things that come to mind are newsletters and sales promotions. Although these are important items in a brand’s marketing efforts, sticking to these two types of emails is going to exhaust the audience and dissolve your contact list. Creating a Campaign in Klaviyo.

Email Campaigns 105

Email Campaigns Practices Campaigns SMS 105