Unbounce
SEPTEMBER 16, 2021
As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?
Unbounce
MARCH 1, 2022
It’s also a very useful marketing tool that allows you to gauge the interest in and popularity of your content. This information helps you decide which pages they find relevant and others maybe not so much. Click tracking is a metric that tracks the number of clicks that happen on your landing pages, apps, and emails.
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KoMarketing Associates
OCTOBER 8, 2019
There’s been a competition going on between PPC and SEO for quite some time. And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. Landing pages are the perfect tool to do it. But the landing pages are key.
Launch Marketing
SEPTEMBER 13, 2023
One powerful approach to do so is through top-notch pay-per-click (PPC) campaigns. However, if your PPC campaigns are not translating into conversions, you might be missing out on some key tactics. However, if your PPC campaigns are not translating into conversions, you might be missing out on some key tactics.
FunnelEnvy
FEBRUARY 19, 2024
High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.
Unbounce
FEBRUARY 11, 2021
A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it.
Unbounce
MARCH 10, 2022
As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. Tools for Improving Your PPC Workflow. Even better? AdEspresso. QuickMail.
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