Litmus

AUGUST 31, 2023

Either way, top off your lattes (seasonal or otherwise) and pull up a chair—it’s time for the latest installment of your favorite email reads roundup. Let’s hop in and check out all the latest and greatest headlines in email in August 2023! Email Client Market Share News headlines Check your send domains!

Email Marketing 83

Email Marketing Phishing Domain Amazon 83

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. What happened in September? Well, a lot.

Marketing AI 82

Marketing AI Email Marketing Phishing Ideal Customer Profiles 82

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. Strengthen your business and stay in contact with your clients by upping your email game. Emails go directly to someone’s inbox.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Litmus

APRIL 25, 2023

Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in April 2023. Cofense releases Protect+ email security for mid-market organizations. And we’re back!

Email Marketing 88

Email Marketing Ideal Customer Profiles Phishing SMS 88

Litmus

MARCH 29, 2023

It’s everyone’s favorite time of the month—time for This Month in Email! In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in March 2023. Will this change how marketers think about the platform?

Email Marketing 86

Email Marketing Phishing CAN-SPAM Buzz 86

Martech Advisor

NOVEMBER 25, 2019

Email marketing is an important tool to attract holiday shoppers with exciting deals. But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday?

Phishing 69

Phishing Brand Identity Branding Privacy Policies 69

Webbiquity

JANUARY 21, 2020

Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Advanced Phishing Techniques. You may think you know what a phishing email looks like, and it’s true that some are easy to spot. Guest post by Ludovic Rembert. Just be careful.

Small Business Marketing 275

Small Business Marketing Phishing Budget Programs Tips 275

ClickZ

JANUARY 5, 2021

30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Based on insight from several of our in-house experts at Validity, below are our top five predictions for email marketing in 2021. Here’s how these trends will impact marketers in 2021.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

Act-On

NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. Looking for more foundational information on email deliverability? Looking for more foundational information on email deliverability?

Deliverability 167

Deliverability Phishing Guidelines CAN-SPAM 167

Litmus

FEBRUARY 15, 2021

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. Not only will this help your visibility, but BIMI is designed to prevent fraudulent emails and aid deliverability, too. Sounds good, huh? What is BIMI? Source: Yahoo!

Email Marketing 129

Email Marketing Deliverability Planning Paid Search Agency 129

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022.

Email Marketing 91

Email Marketing Design Trends Work Management 91

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Deliverability 111

Deliverability Work Management Marketing Management Marketing AI 111

Martech

MAY 30, 2024

“I use a warm-up tool, but my emails still end up in spam. This is a common struggle new clients bring to our demos, and here’s the truth: warm-up tools are great for beginners but are ineffective at improving email deliverability. Let’s be clear: email warm-up tools have their place. Did I choose the wrong tools?”

Deliverability 93

Deliverability Outreach CAN-SPAM Domain 93

Benchmark Email

FEBRUARY 19, 2024

Email has become a critical communication tool for individuals and organizations alike. However, as email usage has grown, so too has the sophistication of threats targeting email security, including spam, phishing, and other types of email fraud.

Deliverability 97

Deliverability Phishing Advertising Benchmark Organization 97

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? What factors affect email deliverability? What is Litmus Spam Testing?

CAN-SPAM 111

CAN-SPAM Deliverability Phishing Domain 111

Zoominfo

FEBRUARY 15, 2024

When markets are turbulent, marketers can get desperate. At the same time, industry leaders are guiding us away from mass blasts and toward personalized emails supported by sophisticated data and buying signals. As a go-to-market professional, you’ll need to ensure your team is ready to handle the serious business implications.

CAN-SPAM 130

CAN-SPAM Phishing Domain Guidelines 130

Salesforce Marketing Cloud

DECEMBER 5, 2023

In fact, the three primary ways in which cybercriminals can access an organization are stolen credentials, phishing, and exploitation of vulnerabilities. Protect your brand reputation and customer trust in the market. While threats can indeed stem from cunning con artists, they also come from inadvertent employee errors.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

SendX

JUNE 23, 2021

Unsolicited email and unsolicited text messages and software can all be considered forms of spam. CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Less spam emails are being sent to Canadians today. An email advertisement or coupon that promotes a sale is a CEM.

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

Litmus

NOVEMBER 27, 2023

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam.

Deliverability 95

Deliverability Rules CAN-SPAM Phishing 95

Webbiquity

MARCH 7, 2023

(Consider, for example, the programmers of ransomware, or the writers of phishing emails: they are corrupt, awful people. Was that a quarter hour or a half hour you just spent responding to a detailed email? But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing.

Consulting 348

Consulting Marketing AI Paid Search Agency Ad Building 348

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. Phishing Attacks. Phishing Attacks. The goal of a phishing attack is to extract the username and password of your social media account using a fake link, containing malware. Quick Links: 6 Common Social Media Security Risks.

Social Media 125

Social Media Phishing Marketing Management Media 125

Litmus

MARCH 7, 2019

The typical email marketing campaign includes a lot of information. With so much data floating around a campaign, why would email marketers send even more? And, as more inbox providers move to support structured data, it’s one way that email marketers can drive higher engagement in their campaigns.

Email Marketing 76

Email Marketing Paid Search Agency Phishing Email Campaigns 76

Martech

MARCH 17, 2022

During a time of crisis, organizations want to get messages about public safety out to their entire email list, which frequently overwhelms spam filters. Inboxes are also loaded up with phishing scams and malware from bad actors in these critical times. Get the daily newsletter digital marketers rely on. Why we care.

Validation 107

Validation Phishing Paid Search Agency CAN-SPAM 107

Litmus

MARCH 6, 2019

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. Not only will this help your visibility, but BIMI is designed to prevent fraudulent emails and aide deliverability, too. Successful Email Marketing is Built on Trust.

Email Marketing 79

Email Marketing Deliverability Paid Search Agency Phishing 79

Content Standard

SEPTEMBER 25, 2017

Security threats, data breaches, and other sophisticated phishing and malware attacks have been making headlines on a near-constant basis for much of the past calendar year. The impact of these attacks, and the fear they create, has made a tangible imprint in recent email marketing trends. Overall, CTRs dropped by 1.8

Phishing 50

Phishing Email Marketing ROI Trends 50

Valasys

JUNE 6, 2023

Whether it be through malware, phishing, or straight-up hacking, these digital bandits can wreak havoc on both individuals and businesses. Be Aware of Phishing Scams These scams are a common way for hackers to gain access to personal information and data.

Phishing 52

Phishing Marketing Automation Services Training Marketing Automation 52

Martech

AUGUST 31, 2022

In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing is the future of email marketing. 3 emails, 3 problems. Email 1: Cardly.

Personalization 103

Personalization Phishing Work Management Customer Satisfaction 103

ATAK Interactive

JUNE 9, 2017

Usually, these are machines running Windows – since it’s the most popular operating system, and many users don’t keep their computer security and operating systems up to date, making that computer the most likely candidate to be subjected to a phishing attack. Fake URLs in an email. Misleading URLs in an email. Fake login pages.

Small Business Marketing 126

Small Business Marketing Phishing Business Work Management 126

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

Outreach 107

Outreach Effectiveness CAN-SPAM Domain 107

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Content Creator(s).

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. The introduction of these new policies carries the potential to fundamentally alter your strategies for customer outreach, significantly impacting the visibility of your emails and advertisements.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Sharpspring

JUNE 10, 2020

Whether you are completely new to email marketing or have been a marketing guru since laptops weighed as much as an average toddler, it never hurts to take time for a little refresher course! Get ready to learn how to easily set up a successful email marketing strategy with SharpSpring in the following simple steps.

Email Marketing 52

Email Marketing CAN-SPAM Phishing Paid Search Agency 52

Hubspot

NOVEMBER 5, 2021

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. This is called email authentication and it’s essential for your business.

Phishing 71

Phishing Digital Asset Management Domain CAN-SPAM 71

Excelsior Research

NOVEMBER 29, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Data breaches and personal information disposal lead to spear phishing and spoofing activities. Phishing is the major setback that a company and its employees face.

Demand Generation Agencies 52

Demand Generation Agencies Phishing Privacy Policies Terms and Conditions 52

Martech Advisor

APRIL 7, 2020

It takes a considerable amount of time, effort, and resources to build relationships with your customers based on trust, but that confidence is always under attack from cybercriminals, writes, Emily Andrews, Marketing Communications Specialist, RecordsFinde. Learn more: Think Like a Virus: B2B Marketing Strategy in the WFH World.

Phishing 66

Phishing Brand Identity Branding Domain 66

SendGrid

JULY 11, 2022

We all know the benefits of email, but we should also be aware of the risks. The biggest risks include bad actors who try to take advantage of the potential vulnerabilities of email systems to infiltrate them with phishing attacks, malware, ransomware, and more.

Phishing 83

Phishing Deliverability Email Marketing Practices 83

Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

Deliverability 107

Deliverability Optimization CAN-SPAM Domain 107