SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. Strengthen your business and stay in contact with your clients by upping your email game. Emails go directly to someone’s inbox.

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SendX

JUNE 23, 2021

Due to spam being a severe economic and social burden in Canada and throughout the world, many organizations are finding it necessary to use spam control technologies. Unsolicited email and unsolicited text messages and software can all be considered forms of spam. What is CASL? A significant impact has been made.

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Litmus

NOVEMBER 27, 2023

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam.

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Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

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ClickZ

JANUARY 5, 2021

30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Based on insight from several of our in-house experts at Validity, below are our top five predictions for email marketing in 2021. Here’s how these trends will impact marketers in 2021.

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Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

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DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. This article aims to dissect the implications of these changes on your professional endeavors.

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Martech

MARCH 17, 2022

During a time of crisis, organizations want to get messages about public safety out to their entire email list, which frequently overwhelms spam filters. Inboxes are also loaded up with phishing scams and malware from bad actors in these critical times. Get the daily newsletter digital marketers rely on. Why we care.

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Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

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Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Content Creator(s).

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Email Campaigns Campaigns Deliverability Allocation 269

Litmus

JULY 15, 2022

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. But did you know 16% of all emails never make it into the inbox ? What is Litmus Spam Testing? You’ve hit a spam trap.

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ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

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Goolara

FEBRUARY 14, 2023

Another year has come and gone and another batch of email gaffes and oddities. I suspect that this is due to two things: The people who are creating the emails have either done it for a while now and aren’t making the mistakes they used to, and the new creators have learned from the mistakes of the past.

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SalesIntel

JANUARY 8, 2024

New regulations from Gmail and Yahoo aim to simplify the process of avoiding unwanted emails. These guidelines mandate bulk email senders to incorporate an unsubscribe feature in all their messages. These guidelines are aimed at ensuring a more secure and user-friendly email experience for recipients.

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Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email volume.

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Litmus

JANUARY 8, 2021

Creating an email can take a lot of work. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. Here’s what spam filters actually look at.

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Hubspot

NOVEMBER 5, 2021

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. This is called email authentication and it’s essential for your business.

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Sharpspring

JUNE 10, 2020

Whether you are completely new to email marketing or have been a marketing guru since laptops weighed as much as an average toddler, it never hurts to take time for a little refresher course! Get ready to learn how to easily set up a successful email marketing strategy with SharpSpring in the following simple steps.

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DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and prospects. Suppose you do not have your email authentication standards in your automation platform set up correctly. What is DMARC?

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Litmus

NOVEMBER 17, 2021

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What spam filters look for. How Litmus Spam Testing works. What do spam filters look for? Spam trigger words. Authentication.

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TrustRadius Marketing

FEBRUARY 3, 2020

According to a survey performed by Adobe , consumers spend an average of 5 hours a day checking both work and personal email. Respondents to the survey also said that they would rather receive marketing via email than by direct mail or other channels. Avoid Spam Filters. Never embed forms in emails. Get Personal.

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Martech Advisor

APRIL 7, 2020

It takes a considerable amount of time, effort, and resources to build relationships with your customers based on trust, but that confidence is always under attack from cybercriminals, writes, Emily Andrews, Marketing Communications Specialist, RecordsFinde. Learn more: Think Like a Virus: B2B Marketing Strategy in the WFH World.

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DotDigital

AUGUST 17, 2021

One of the most common questions we get asked is why is my email in the spam folder. We do understand the confusion and frustration that comes with this issue, and whilst we are unable to provide an exact reason why we can definitely assist in trying to narrow down the possible cause. billion emails on that day alone.

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Martech Advisor

NOVEMBER 21, 2019

Email marketing can be a tough nut to crack. It’s not the creation and sending out of the emails themselves that are problematic, but rather ensuring that they've been opened and read. Ten years ago, spam filters were based on simple codes. Modern spam filters can understand the overall context of a message.

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ConvertKit

OCTOBER 11, 2021

While some of us might be able to pull off last minute holiday shopping and gift wrapping, your email plans require more advanced planning. Email volume increases greatly in November and December, and not all of the volume comes from good emails. Make sure your emails stand out and are easily picked out from the crowd.

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Hubspot

JUNE 28, 2021

There are a few things in life that can earn you that "official" status. But a custom email domain? Let's talk about the benefits of getting a custom email domain and how to get one. Personalized email domains can be used for both your employees and the departments in your company. Well, that's peak official.

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Adobe Experience Cloud Blog

JULY 22, 2016

Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Yet, out of all marketers, only 40% are using transactional emails. The Components of a Transactional Email.

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eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Before you know it, you’ll be speaking like an Email Pro. This week, we’ll cover A through D. DEFINITION.

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eDataSource

MARCH 12, 2019

You spend countless marketing dollars promoting your brand. But how much are you investing in protecting your brand from criminals and spammers who are targeting your customers with fake and malicious emails that appear to come from your brand? Millions more go towards legal protections through trademarks, copyrights and patents.

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eDataSource

MARCH 20, 2019

Email is still the top producing digital revenue channel. It’s also the primary attack vector criminals and spammers use to target your audience with malicious and fake emails claiming to be from your brand. When users engage with these emails, not only are they harmed, but your brand’s reputation is harmed as well.

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Belkins

MARCH 5, 2020

Spammers are getting more and more devious in their attempts to smuggle their emails through the defense systems of your Gmail inbox. Luckily, so does the Gmail spam filter. Email service providers are responsible for tons of private data, including business correspondence, reports, financial information. What is spam to you?

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Content Marketing Institute

JUNE 28, 2018

A few weeks ago, your inbox was probably stuffed with GDPR emails. These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. One email I received included a call to action with these options: Stay subscribed.

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Goolara

MARCH 11, 2020

Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam. A few years down the road, we can see that the angst of many marketers was unfounded.

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Belkins

NOVEMBER 18, 2019

Those who say that getting thousands of negative responses to your B2B emails is the worst thing ever have never faced the horror that is receiving no responses at all. You send email after email, watching them disappear into the void without being opened — and have no clue what’s happening or what to do.

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Belkins

NOVEMBER 29, 2019

Visibility is a constant priority for email marketers, especially for email marketers who specialize in sending B2B emails. Businesses send around 300,000,000 emails each day , so it’s important to distinguish yourself from your competition and put yourself in front of your recipients before other companies do.

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Belkins

NOVEMBER 29, 2019

Visibility is a constant priority for email marketers, especially for email marketers who specialize in sending B2B emails. This mission requires two things: optimized email templates and an understanding of how email service providers work. Often considered a 2.0

Domain 52

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Belkins

NOVEMBER 28, 2019

Visibility is a constant priority for email marketers, especially for email marketers who specialize in sending B2B emails. This mission requires two things: optimized email templates and an understanding of how email service providers work. Often considered a 2.0

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