Webbiquity
JANUARY 21, 2020
Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Advanced Phishing Techniques. You may think you know what a phishing email looks like, and it’s true that some are easy to spot. Guest post by Ludovic Rembert.
Martech Advisor
NOVEMBER 25, 2019
Email marketing is an important tool to attract holiday shoppers with exciting deals. But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday?
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Webbiquity
MARCH 7, 2023
Consider, for example, the programmers of ransomware, or the writers of phishing emails: they are corrupt, awful people. Trust takes time to build and only an instant to destroy. Because you are doing most or all of your work out of the direct site of clients, maintaining the highest ethical standards is absolutely essential.
Litmus
FEBRUARY 7, 2023
This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Brand Indicators for Message Identification (BIMI), where you see a verified brand’s logo next to their email in your inbox, is about building and reinforcing trust with our subscribers.
Martech Advisor
DECEMBER 13, 2019
Abhishek Talreja, Founder of Prolific Content Marketing, figures out how marketing leaders can take charge and allay all types of customer fears about the safety of their private information. Customer data is the pivot for most marketing campaigns and strategies. Sounds simple but it isn’t. Auditing and Advocacy.
Single Grain
DECEMBER 18, 2023
There are plenty of great applications of AI in marketing, but we have to maintain caution with how much of it we use given its potential to be used maliciously. For marketers and brands, it’s crucial to safeguard customer data for two reasons. To gain their trust, you must emphasize your commitment to data security.
ClearVoice
SEPTEMBER 28, 2020
While we all have metrics to keep track of, using tracking links in your content or pitches is a huge breach of trust and ethics. You’re telling your customers that your bottom line is more important than their trust. Why are content marketers using these links? 3 reasons never to include tracking code. It just looks bad.
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