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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

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Ethical data management is a win for marketers

Martech

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. Ethical data use goes beyond legal data use. Establish your own data ethics principles. Senate in July. “The

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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

For instance, a clothing company that promotes sustainable practices and donates a portion of its profits to environmental causes not only appeals to eco-conscious consumers but also demonstrates a genuine commitment to a better world. Brands should be transparent about their practices, values, and any challenges they may face.

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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world. Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications.

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Email Debrief: Marketing and Design Trends

Litmus

While relevance will be a moving target that is always worth our energy to try and hit, the practice of personalization overall reflects the evergreen human need to feel seen and known. There are ethical concerns. The more you follow accessibility best practices when coding, the more usable your email is going to be.

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9 ESG Factors to Rethink the Way You Do Business

Televerde

Social impact is how a business cares for the people it impacts, including employee safety and care, human rights, labor standards, customer care, and privacy protection. Your values are a list of ethical standards your business strives to meet in its operations and interactions. Image from CFA Institute. Image from HubSpot.

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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). New Consumer Rights and PII Concepts.

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