SnapApp

JULY 24, 2018

If you’ve read the SnapApp blog (or any marketing publication recently, for that matter) you’ve probably seen the increased importance of sales and marketing alignment. Buyers are increasingly demanding a world where marketing and sales is seamless – there is no handoff, it’s simply one engine that fuels your customer journey.

Top of Funnel 75

Top of Funnel Interactive Marketing Sales Qualified Leads Content 75

Lead Liaison

AUGUST 13, 2019

Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing. Everyone knows that digital marketing is the way to go.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

SpotMe Blog

JUNE 29, 2022

During the height of the pandemic, in-person events shifted to virtual meetings. But now, the event landscape is changing again to hybrid events. . A hybrid event is designed to blend the virtual experience with an in-person experience. What is a hybrid event? Asking questions during the event.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Webbiquity

AUGUST 18, 2020

Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Set up virtual booths with interactive features including images, brochures, data sheets and videos. Events can be free or you can sell tickets.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Successful virtual events are all about capturing the right data points.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

SnapApp

AUGUST 22, 2018

When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will describe flashy billboards, the direct mail campaigns that overflow their mailboxes, and the promotional emails that pack their personal email inbox. What is Demand Generation Marketing?

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

Martech

AUGUST 24, 2021

A new wave of caution for in-person gatherings is sweeping over marketers as the COVID-19 Delta variant is causing cases to spike, especially in areas with lower vaccination rates. Marketing professionals we surveyed this summer give it a 5 out of 10 chance, on average, that they will attend an in-person event through the end of 2021.

Personalization 123

Personalization Planning Trade Show Conference 123

SnapApp

OCTOBER 30, 2015

Trade shows are one of the best sources of leads for B2B marketers, but they can be unpredictable in terms of demonstrating ROI. As a sponsor or vendor, your contact with attendees can vary due to so many different factors - from the layout of the event to the schedule to simply the personality of the attendees. How to Connect?

Interactive Marketing 48

Interactive Marketing Conversion Event Marketing Trade Show 48

Vidyard

MARCH 31, 2020

As a marketer, I’ve seen first-hand how powerful video can be for engaging audiences. Simply put, video is the next best thing to being there in person. So it should come as no surprise that its use in business is quickly growing beyond its traditional roots in marketing and training. Marketing Teams.

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

markempa

JULY 8, 2013

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. Taking videos of Seymour interacting with attendees and posting them online.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

SnapApp

AUGUST 22, 2018

When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will describe flashy billboards, the direct mail campaigns that overflow their mailboxes, and the promotional emails that pack their personal email inbox. What is Demand Generation Marketing?

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

Marketing Insider Group

FEBRUARY 5, 2018

Rooted in event marketing, experiential marketing encompasses the traditional event concept – as well as any brand-audience interaction that fosters an experience. Think of experiential as in-person events, out of the box.

Creativity 274

Creativity Examples Network Marketing Event Marketing 274

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Influencer marketing can be viewed as a special case of partner marketing.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Bluetext

FEBRUARY 19, 2021

Large-scale, in-person events have all but vanished since the pandemic rocked our world just a year ago. It seemed that nearly all hope was lost for event marketing ? but then came virtual events. These virtual events provide hosts and attendees with opportunities that physical events simply can’t. .

Event Marketing 26

Event Marketing Advertising Agencies Work Management Advertising Mediums 26

Martech

FEBRUARY 16, 2022

Example of a Public Live event. They do this by delivering personalized content and education to their community of over a million members who use the platform to connect with friends, follow companies, and build confidence in investing. A personalized customer engagement approach. Image provided by Public.

Advertising Channels 88

Advertising Channels Personalization Multi-Channel Paid Search Agency 88

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. But for now, let’s look at five ways you can use AI to improve your next event!

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Marketing Insider Group

JULY 29, 2021

Here are the ideas we’ll cover: Interactive Presentations. Interactive Presentations. Make “wow” presentations by creating interactive slides with animations, videos , and other design elements. Make “wow” presentations by creating interactive slides with animations, videos , and other design elements. Fireside Chats.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. What’s a Virtual Marketing Event? Create an Interactive Experience.

Planning 282

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 282

Customer Experience Matrix

DECEMBER 13, 2020

That will become more important as privacy regulations become more effective at shutting off the flow of third-party personal data. but so far seem like very niche marketing tools. Marketing Technology - data will become more accessible. That marketers want to be “data-driven” is old news. events have changed forever.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Marketing Insider Group

NOVEMBER 12, 2019

Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. Emerging technology including augmented reality and AI will continue to offer more opportunities for event planning. Brands must focus on highly personalized events and forging a personal connection with attendees.

Trends 251

Trends Marketing AI Co-Registration Merchandising 251

SalesIntel

JULY 14, 2022

Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. According to data from LinkedIn , 75% of event marketers will continue to host virtual events a year from now, but 78% said they wanted in-person events to return to a primary role once it’s safe for them to do so.

Conference 52

Conference Contacts Personalization B2B 52

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Do interactive elements work?

Storytelling 218

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 218

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Lessons learned from virtual events.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

SnapApp

APRIL 23, 2014

SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. 90% of the buyer’s journey falls on the shoulders of marketers, and many marketers use events as catalysts for driving leads through the buyers journey faster.

Event Marketing 48

Event Marketing Planning Trade Show Marketing Budget Creation 48

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 89

Enterprise Management Marketing Management Fulfillment Training 89

Marketing Insider Group

APRIL 19, 2021

This is why event organizers should make networking a top priority when planning virtual events. Besides, virtual event networking also has the potential to bring more people together without the barriers of distance and travel. You can also schedule some of these professionals and sponsors as event speakers and facilitators.

Enterprise Management 336

Enterprise Management Peer-to-peer Merchandising Marketing Management 336

Marketing Insider Group

MAY 17, 2021

Content engagement – Offering event sessions that resonate with attendees to foster a sense of excitement. Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. Event Content Engagement Strategy.

Webinar Metrics 257

Webinar Metrics Organization Marketing & Strategy Merchandising 257

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Now, these personal connections are essential to modern business success.

Activities 246

Activities Brand Identity Branding Sample 246

Martech

MARCH 30, 2022

During the height of the COVID pandemic, Brooklyn-based studio Little Cinema helped Hollywood clients pivot from in-person movie premiers to virtual and hybrid events. Now, two years after the first lockdowns, they continue to push the limits of interactive engagement. We didn’t want to recreate the in-person experience.

Multi-Channel 87

Multi-Channel Paid Search Agency Advertising Mediums Broadcasting 87

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Now, these personal connections are essential to modern business success.

Activities 130

Activities Brand Identity Branding Sample 130

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Best Practices for Promoting Your Hybrid Event. What Are Hybrid Events? What’s the point?

Examples 111

Examples Enterprise Management Work Management Conference 111

Lead Liaison

JANUARY 3, 2023

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

SmartBug Media

APRIL 23, 2024

Trade shows are a pinnacle event for marketing leaders. In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. Keep in mind that incorporating interactive elements in your booth doesn’t require a high-tech plan.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Attendify

JUNE 10, 2021

The event industry has undergone radical transformation in the past ten years, as digital and mobile app platforms have made virtual events more commonplace, and have likewise taken in-person and hybrid events, and the to new heights. The reality is that the success of an event isn’t just a matter of who shows up.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68