Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space.

Storytelling 218

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 218

Adobe Experience Cloud Blog

AUGUST 31, 2011

In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. Visit us at Booth 817 or visit [link].

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases. mean, come on.

PR 120

PR Lead Generation Rules Generation 120

SpotMe Blog

JULY 25, 2021

Tips to Transition Your Events from Virtual to Hybrid. What Does a Hybrid Event Look Like? Hybrid Event Examples That Knock It Out of the Park. Why Hybrid Events Matter. Best Practices for Promoting Your Hybrid Event. What Are Hybrid Events? 2) Apple Special Events.

Examples 111

Examples Enterprise Management Work Management Conference 111

Oktopost

APRIL 6, 2023

Most of us can list off a few companies that, these days, just seem to know more than their counterparts – they have better insight, and more practice-based understanding – and most of us would rather lend those companies our business. So, what do we do with all that practice-based knowledge and insight? It’s just good business.

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

The Point

MAY 16, 2019

In a break from standard practice, Marin states that no recording of the event will be available. Too many tech companies do the opposite – i.e. tell the reader that if he/she can’t make the live event, a recording will be sent to them. Not only does this devalue the live event, it’s almost guaranteed to decrease attendance.

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

markempa

APRIL 5, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Adobe Experience Cloud Blog

JUNE 2, 2020

This isn’t their job; they are offering up their time and energy to help your event. Overcommunication with speakers is the number one rule. Ultimately, by keeping the customer top-of-mind through their speaker and attendee experience, you’ll already have a worthy virtual event. .

Marketing & Strategy 164

Marketing & Strategy Content Thought Leadership Marketo 164

The Point

JUNE 26, 2013

This is to remind you that our Webinar is taking place …” Drop the formality and treat the copy just like any other direct marketing campaign, except now the call to action isn’t “register,” it’s “attend” (or alternatively, “add this event to your calendar.”) There’s no rule that says a confirmation email has to be boring.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Vidyard

OCTOBER 10, 2018

Events Whether you’re an event sponsor or organizer, consider the opportunity to gather video reviews as a bonus to event marketing. Video reviews at events take away a potential blocker. However, just like any email marketing execution, you need a strategic approach. Don’t believe me?

Peer-to-peer 90

Peer-to-peer Terms and Conditions Outreach Guidelines 90

Adobe Experience Cloud Blog

OCTOBER 9, 2014

The Principles of Engagement Marketing: Resonating with the Nation. Both days kicked-off with a keynote about the new rules of marketing from Sanjay. During the keynote, Sanjay took attendees on a journey, describing the five new rules marketers need to leverage in order to succeed in the new world of customer empowerment.

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Lead Qualification Thought Leadership 48

SpotMe Blog

SEPTEMBER 23, 2021

Here are the most essential components of hosting a live event that keeps people healthy. First, know the rules. Especially if your event is large, you need to understand the actual rules in your area, and then over-communicate how you are complying with those standards. Know the Local, State, and Federal Regulations .

Work Management 52

Work Management Marketing Management Privacy Paid Search Agency 52

Hubspot

FEBRUARY 1, 2021

Virtual Event Marketing Tips. Getting them to be aware of the event in the first place is another (seriously, it’s hard!). This is especially difficult for digital events, which can’t rely on physical modes of marketing such as bus wrapping and event swag. Hitting Attendance Goals for Virtual Events.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

KoMarketing Associates

FEBRUARY 9, 2016

Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world. It’s a modern, convenient means to tactically support customers with practical how-to advice. Event Marketing.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Wolf argues, "The real asset for marketing managers is numbers. the ones we help generate with targeted, addressable marketing campaigns."

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Navigate the Channel

OCTOBER 12, 2022

Or, even if your trade show isn’t big and complex, Gawande points out that a rule of thumb to use with any checklist is to keep it to between five and nine items, which is the limit of working memory. Now is the time to ramp up your marketing focus for the trade show. Travel should always be included on your trade show checklist.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

SmartBug Media

JUNE 30, 2020

Get your sales team to include links to the event in their email signatures. Inbound marketing best practices are a great rule of thumb for generating interest and converting leads for a virtual event as much as a more standard campaign that you’d run on a regular basis. Launch the Event.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Adobe Experience Cloud Blog

OCTOBER 12, 2016

As a field marketer, there will be many times when you might get thrown off guard by situations beyond your control–but there are also ways that you can best deal with them and come out on top. These are my three golden rules for surviving challenging circumstances: Be prepared. Raise the Alarm. Share your stories below!

Thought Leadership 48

Thought Leadership Marketo Conference Webinar Metrics 48

Adobe Experience Cloud Blog

AUGUST 6, 2014

As a general rule of thumb, give yourself at least two months to sell the sponsorships. Typically, you’ll want your sponsorships squared away a month before the event. Event Marketing' and perfect your pitch. Use this time to iron out details, such as booth placement, instructions, and billing. Happy selling!

Advertising Agencies 48

Advertising Agencies Paid Search Agency Planning Marketing Budget Creation 48

markempa

AUGUST 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This action-oriented session will provide tips and best practices that you can put into practice immediately.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

Valasys

APRIL 10, 2020

Issac Brower, Enterprise Sales Executive at Bizzabo summarizes the importance of building a personalized account-based marketing strategy as follows: “The basic truth about marketing is that information rules. Read more on SEO Best Practices for Landing Page Optimization.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Adobe Experience Cloud Blog

JULY 15, 2011

Ann Handley is presenting, and all attendees will receive a hard copy of Ann Handley’s book, Content Rules. As mentioned before, content marketing is vital to B2B Marketing success, and event marketing is a B2B Marketing staple. Mobile Marketing: Stay Engaged Wherever You Are. – 4:30 p.m.

Jigsaw 48

Jigsaw Planning Marketing Automation Services Paid Search Agency 48

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. To turn these leads into customers, marketing and sales teams must have dedicated and collaborative lead management practices.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

MAY 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

AUGUST 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

SEPTEMBER 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. To be successful, sales and marketing efforts must be better aligned. To be successful, sales and marketing efforts must be better aligned.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

NOVEMBER 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Targeting Your B2B Lead Generation | Main | Podcast: Tradeshow and Event Marketing with Ruth Stevens » Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Okay, not really.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

AUGUST 22, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

OCTOBER 17, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. According to their study, the practice of making users register before providing them with deeper information will send sales prospects running.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. . ;) Here’s some of what they had to say: "This book will be most helpful for a reader with a keen interest in business strategy.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120