Envy

FEBRUARY 25, 2020

It wasn’t easy to figure out which type of event they came from, was it a tradeshow? A seminar?). A consistent naming convention and a clever workflow is all it takes to create a report on your event. Remember, event marketers, are people too! Well, the HubSpot Gods have smiled on us**.

Hubspot 106

Hubspot Eye-Tracking Knowledge Base Contact Marketing 106

The Point

AUGUST 23, 2016

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Sell the event, not the product. Be specific.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

Marketing Insider Group

SEPTEMBER 2, 2015

After all, when potential clients leave your seminar they will Google you or type in your URL. Perks, speaking engagements, seminars, and sponsoring events are all great offline ways you can build brand awareness and authority, but local event marketing has a twofold benefit.”. Make your clients informed.

Ad Building 100

Ad Building Brand Identity Branding Advertising Agencies 100

Hubspot

JANUARY 25, 2021

An intimate seminar or startup launch party hosted online? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts.

Event Marketing 101

Event Marketing Marketing Budget Planning Work Management 101

Only B2B

MARCH 17, 2020

Now multiply the efforts by a thousand, and you’ll get a fair understanding of what it’s like to plan a B2B event. It’s a no brainer that marketers often express their scepticism about the event marketing process as a whole. How do you get the most out of your event marketing investment?

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

Webbiquity

APRIL 18, 2019

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Advertising Agencies 171

Advertising Agencies Tips Paid Search Agency Enterprise Management 171

SpotMe Blog

JULY 25, 2021

Hybrid events can work for many types of meetings and programs, including internal and external company events. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Training seminars. Marketing and sales events. 1) Unite Your Marketing and Sales Teams.

Examples 111

Examples Enterprise Management Work Management Conference 111

The Point

MAY 10, 2011

Joining me in the discussion are three recognized experts in Webinar content, customer acquisition, and event marketing. Steve Nesich of MarketStrike has more than 20 years experience in corporate events – including conferences, seminars, Webinars, and virtual events.

Webinar Metrics 100

Webinar Metrics Emarketing Trade Show Acquisitions 100

Marketing Insider Group

JANUARY 15, 2020

Just like in marketing, event planning requires a good amount of research to choose the right speakers. Know Your Audience’s Goals, Desires, and Pain Points.

First-Mover Advantage 173

First-Mover Advantage Buzz Merchandising Planning 173

Zoominfo

JULY 15, 2019

Whether you book space for a branded booth on the trade show floor, or host a live seminar or presentation, these events boost brand authority and introduce your brand to new audiences. Plus, an industry event is the perfect setting to try out other brand activation techniques like experiential marketing and sample giveaways.

Activities 246

Activities Brand Identity Branding Sample 246

Zoominfo

OCTOBER 5, 2021

Whether you book space for a branded booth on the trade show floor, or host a live seminar or presentation, these events boost brand authority and introduce your brand to new audiences. Plus, an industry event is the perfect setting to try out other brand activation techniques like experiential marketing and sample giveaways.

Activities 130

Activities Brand Identity Branding Sample 130

Walker Sands

FEBRUARY 21, 2017

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Storytelling 40

Storytelling Marketing Event Marketing 40

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. Roadshows or 1 Day Seminars. User Group Meetings. Executive Networking Dinners. Customer Advisory Boards. Tradeshows. User Conferences.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Adobe Experience Cloud Blog

OCTOBER 5, 2017

If you do reach a live person, you’ll have an opportunity to learn more about their interests and discuss with them how they can benefit from the event. Remember, your prospects are as busy as you are, so remind them about your seminar or to visit your booth a couple of days before the event. Add Some Marketing Magic.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

markempa

DECEMBER 29, 2011

Those who attend a learning event. These events can be executive roundtables or seminars held during the trade show. These attendees generally have a deeper level of engagement than someone who stops by your booth to window shop. You can specifically target the audience and their attendance indicates significant interest.

Lead Ranking 120

Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

Bluetext

SEPTEMBER 1, 2020

In-person large events and seminars? Just two short months ago, Citrix turned to Bluetext to help bring one of their networking events into a completely virtual space. The Citrix team had one goal: create a seamless virtual experience that provided the same quality of content and connectivity as an in-person event.

Microsite 40

Microsite Advertising Mediums Display Marketing Agencies 1 40

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Check out the AMAs blogging event in Chicago on February 18th. Check out the AMAs blogging event in Chicago on February 18th.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Content Marketing Today

NOVEMBER 6, 2012

Today, Constant has a much more extensive range of content and services to help businesses grow: email marketing. event marketing. local marketing. in-person local seminars. research tools. social media campaigns. industry-specific templates.

Contact Marketing 40

Contact Marketing Contacts Work Management Marketing Management 40

markempa

FEBRUARY 7, 2006

Read More] Tracked on February 08, 2006 at 09:07 AM » Two Free Seminars from 800-CEO-READ Blog Just wanted to point you toward two free seminars that are coming up. The first is will Jill Konrath, author of Selling to Big Companies. Jack reviewed the book in last month. It will be held on Wednesday, February.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Anything Goes Marketing

DECEMBER 15, 2008

I decided to do a quick scan on Linkedin instead and found a great topic on email marketing. Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line?

RSS 100

RSS Autoresponders Newsletter Display 100

Marketing Insider Group

JANUARY 6, 2020

Held in a mountaintop resort, this unique event combines valuable seminars and events during the day with a nightly networking bonfire night. B2B Marketing EXPO – London. The B2B Marketing EXPO is one of Europe’s major B2B marketing events. January 27 – 31, Budapest, Hungary.

Conference 57

Conference Marketing AI Work Management Marketing Management 57

Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

Author: Niko Nelissen As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads , but they also allow you to capture product interests from visiting prospects. Event Marketing'

Lead Scoring 48

Lead Scoring Lead Ranking Leads Lead 48

Adobe Experience Cloud Blog

JULY 12, 2011

Every working day marketing executives need to juggle a dizzying array of programs and activities to reach target customers across a broad range of online and offline channels. From social media and other web channels, to email, direct mail, advertising, city tours, events, trade shows, webinars, and seminars.

Enterprise Management 48

Enterprise Management Work Management Marketing Budget Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 26, 2011

They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event Marketing. Think about your last trade show or live seminar. Serious props go out to a marketing team that can execute such an event.

PR 48

PR Salesforce.com Multi-Channel Planning 48

markempa

AUGUST 17, 2007

Send personalized one-to-one emails with links to: by-lined articles, blog posts, relevant third party articles, case studies, press releases, white papers, e-newsletters, event invitations, archived events, research reports, blogs, success stories, case studies, videos, podcasts, and website content. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Insider Group

SEPTEMBER 17, 2020

A virtual event is a multi-dimensional event in a virtual space that allows people to learn and interact together in ways similar to the experience of an in-person event. A webinar is an online seminar that allows one or more speakers to present over a web-based interface to a listening audience. What is a Webinar?

Webinar Metrics 349

Webinar Metrics Co-Registration Conference User-Generated Content 349

markempa

SEPTEMBER 29, 2006

Driving seminar and webinar attendance. Validating direct marketing lists. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Appending data and information. Following up on direct mail campaigns.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

OCTOBER 19, 2006

Read More] Tracked on October 20, 2006 at 06:34 PM » Who is responsible for lead generation - Marketing or Sales? from cadenceblog One of my main responsibilities in the past few years was to increase marketing activities. My company wanted to focus mainly on business seminars to improve customer relationships.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

Lead Liaison

NOVEMBER 2, 2018

Marketing events are a great way to engage in one-to-one contact. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Perhaps you are trying to decide if your business should invest in event marketing.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

markempa

MARCH 30, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Launch Marketing

MAY 11, 2023

3) Leverage Partners to Host a Lead-focused Event Event marketing offers a broad range of lead generation activities to explore, but for a quick ramp-up, we recommend teaming up with a partner or industry thought leader to host a webinar.

Paid Content 118

Paid Content Top of Funnel Sales Qualified Leads Webinar Metrics 118

SpotMe Blog

JUNE 28, 2023

Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. Discover how to increase customer engagement and loyalty with webinar marketing. What is webinar marketing?

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Marketing Insider Group

JANUARY 10, 2022

This is also the likely path for events as well. Meetings, seminars, expos, conferences—they’ve always been a crucial component of business life, and in-person events will almost certainly return in some form or another.

Ad Building 233

Ad Building Social Networks Social Media Network Marketing 233

Marketing Craftmanship

JULY 13, 2011

B2B Marketing Needs Impressive Stuff Like This. Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions. Smart marketers work backwards.

Work Management 100

Work Management CPA Cost per Acquisition B2B Marketing 100

markempa

JANUARY 6, 2014

But, content marketing is the entire experience of your customer across your customer-facing brand touchpoints. In that context, content marketing can include social, video, mobile, customer service, sales, event marketing and even the products and services customers buy from you.

B2B Marketing 120

B2B Marketing Content Marketing Planning Work Management 120

SpotMe Blog

SEPTEMBER 1, 2022

Event marketers use it to communicate with and track communication with event participants. . Event planning terms: D. A dashboard is the main screen users first see when they enter a hybrid or virtual event platform. An event is the gathering of people for a specific purpose. Event marketing.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

SpotMe Blog

APRIL 27, 2022

Designed to accommodate both a live studio audience and offer live-streaming capabilities, hybrid event studios allow you to reimagine the future of events for your virtual and in-person attendees. . Châteauform might be one of the most dynamic hybrid event studios one can choose when looking to a provider to be “streaming ready.” .

Marketing Management 52

Marketing Management Broadcasting Paid Search Agency Conference 52