Webbiquity

JANUARY 25, 2018

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Guest post by Tifany Scifo.

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Trade Show Buy B2B Work Management 209

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. In 2017, 79% of U.S.

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Trade Show Work Management Marketing Management Business 133

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. If you’re like us, you might need to get that trade show-planning muscle built up again. Do you want to enter a new market?

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Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

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Trade Show Social Networks Social Media Advertising Agencies 206

Marketing Insider Group

OCTOBER 25, 2018

Event marketing isn’t just what happens at the event. You need a pre- and post-show plan. While the pre-event email may be a simple message to guide people to visit you, what are you doing post-event?

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Trade Show Conversion Planning Content Marketing 218

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. However, it’s a vital component of trade show success.

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Trade Show Planning Zoominfo Paid Search Agency 187

Webbiquity

APRIL 19, 2018

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. We’ve also seen some that made us cringe.

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Trade Show Buzz Work Management Impressions 186

Lead Liaison

FEBRUARY 28, 2023

How to Create a Touchless Scavenger Hunt for your Trade Show If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place. Lead liaison provides a pre-event marketing platform if you need assistance.

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Trade Show Lead Liaison Marketing Automation Services Work Management 85

Webbiquity

JULY 27, 2018

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. Consult a Full Service Exhibit Marketing Agency. Guest post by Tifany Scifo.

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Trade Show Tips Ad Building Work Management 113

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Does your team actually do that? Target them!

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Trade Show Lead Generation Sales Qualified Leads Generation 100

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt.

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Trade Show Top of Funnel Acquisitions Enterprise Management 264

Marketing Insider Group

JUNE 25, 2019

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

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Event Marketing Planning Tips Trade Show 235

Square 2 Marketing

MAY 28, 2020

How To Replace The Lead Generation You Were Expecting From Live Events. I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”. I’m not trying to scare anyone.

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Trade Show Event Marketing Conference Lead Generation 76

Webbiquity

MAY 3, 2022

” Event marketing budgets are rebounding, but still (for now) focused on virtual events. Comparing survey findings from March 2022 to July 2021, a significantly smaller percentage of B2B marketers said their event budgets were gone completely. .”

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Marketing Report Event Marketing Research Trends 336

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI.

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Event Marketing ROI Multi-Channel Advertising Agencies 273

Square 2 Marketing

APRIL 1, 2020

Now Is The Time To Rethink Your Entire Event Marketing Strategy. The companies that emerge from these uncertain times strong are those that quickly pivot their business strategy, including the marketing and sales that go with it. Most of us expected to attend at least a handful of events, trade shows and conferences this year.

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Trade Show Digital Transformation Conference Event Marketing 54

markempa

JULY 8, 2013

It combined these elements to promote the new brand at the trade show. This included: An actor in a Seymour mascot costume who worked the event by handing people who were standing in lines “Hate2Wait” buttons. These buttons directed them to the blog site where a running clock showed how much time is wasted by waiting.

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Trade Show Event Marketing Advertising Agencies Work Management 120

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. However, it’s a vital component of trade show success.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Marketing Insider Group

AUGUST 23, 2017

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher.

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Event Marketing Trade Show Forrester Conference 201

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. By the time the event rolls around, livestreaming will be second nature! At the Trade Show.

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Trade Show Social Media Social Marketing Event Marketing 90

Lead Liaison

OCTOBER 5, 2020

3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences.

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Trade Show Lead Liaison Tips Sales Qualified Leads 62

Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

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Trade Show Work Management Marketing Management Lead Liaison 73

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Social Media Plays a Key Role in B2B Event Marketing. Social media is a critical tool for your event marketing.

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Social Media Event Marketing Social Marketing Trade Show 65

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

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Trade Show Traffic Demand Creativity 100

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Before the Event.

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Trade Show Work Management Planning Paid Search Agency 96

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? Trade Show ?

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Trade Show Optimization Lead Scoring Lead Ranking 120

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Virtway Events.

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Enterprise Management Work Management Marketing Management Webinar Metrics 363

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products.

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Event Marketing Work Management Marketing Budget Marketing Management 118

Conversica

OCTOBER 30, 2019

We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers.

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Trade Show Marketing AI Enterprise Management Marketing Budget 45

Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. This is something to which countless B2B marketers can attest. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . Fortunately, there’s a way around it: virtual events. .

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Trade Show Planning Lead Gen Opt-out 71

Square 2 Marketing

JANUARY 28, 2020

Outbound Marketing Tactics Like Trade Shows Require Automation To Optimize Your Event ROI. Today there are more conferences, trade shows and live events than ever before.

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Trade Show Marketing Automation Services Marketing Automation Automation 57

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

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Event Marketing Enterprise Management Work Management Marketing & Strategy 113

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. The real value of trade show interactions.

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Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and.

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Marketing Automation Services Trade Show Advertising Agencies Verticals 245

markempa

DECEMBER 29, 2011

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Yet, they only ranked fourth in marketing effectiveness, under websites, SEOs, and emails. They need to do the same with trade shows.

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Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

KoMarketing Associates

OCTOBER 20, 2020

Direct marketing and sales (4.6), copywriting and design (4.1) and grassroots and event marketing (2.8). Grassroots and Event Marketing’ came in as the least-important marketing tactic overall, likely due to changes in the world of in-person meetings and events as a result of the coronavirus,” wrote the authors of the report.

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Social Media Tactics Customer Surveys Social Marketing 256

Lead Liaison

AUGUST 13, 2019

So your trade show was a big success! The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. Everyone knows that digital marketing is the way to go.

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Event Marketing Trade Show Paid Search Agency Lead Liaison 70