Digital B2B Marketing

APRIL 28, 2011

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. THECOOLIST : Facebook is completely dominate. Actually getting this information isn’t just a quick research run. Mashable : Twitter is huge, LinkedIn isn’t even included.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Biznology

APRIL 22, 2013

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data.

Advertising Benchmark 121

Advertising Benchmark Social Media Media Work Management 121

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important.

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Social Media 93

Social Media Media Lead Scoring Lead Ranking 93

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 billion users , making it the top social media platform for the total number of active users. In the world of social networking sites, Instagram is still relatively new in age.

Facebook 100

Facebook Marketing & Strategy Social Networks Best Practices 100

Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and let’s continue stitching it all together. Facebook bans researchers looking into the misinformation problem . I mean the topics and themes we cover every week.

Facebook 112

Facebook Ad Exchange Advertising Agencies Mobile Advertising 112

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Especially as powerhouse networks become increasingly oversaturated.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Sprout Social

JULY 13, 2022

Managing a social presence across U.S. and European markets is a unique challenge for U.S-based based marketers. To put it simply, social media in Europe is way different from social media in the U.S. To help, we gathered all the information you need to get up to speed on the state of social media in Europe.

Social Media 99

Social Media Stats Webinar Metrics Media 99

Marketing Insider Group

AUGUST 2, 2012

Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts.

Social Networks 100

Social Networks Business Network Marketing Youtube 100

Marketing Insider Group

MARCH 28, 2019

B2B marketers are using video more and more. Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites. So while an informative, entertaining […]. So while an informative, entertaining […].

Social Marketing 265

Social Marketing B2B Marketing Video Marketing B2B 265

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Webbiquity

AUGUST 3, 2021

45% search for brand information on social media, and the same percentage use voice search. Average daily time spent using social media increased by 25% from 2015 to 2020. Globally, Facebook is the most widely used social network (no surprise), followed by YouTube, WhatsApp (seriously?), Stay tuned.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Types of social media.

Social Media 145

Social Media Social Marketing Media Curation 145

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. You can view the full case study here for more information. When you think of TikTok, what’s the first thing that comes to mind?

Barriers 127

Barriers Brand Identity Branding Content 127

Webbiquity

NOVEMBER 2, 2021

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Guest post by Erik Bergman.

Social Media 325

Social Media Tips Media Network Marketing 325

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Crimson Marketing

JANUARY 21, 2014

Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. They share informative content via social networks as well as by email. Boomerangs: These sharers share information to get a reaction and to feel validated. adults aged 18-34 than any cable network.

Cable 100

Cable Social Networks Privacy Validation 100

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Hubspot

DECEMBER 10, 2020

Luckily, tech giants like Facebook are actively launching tools that aim to help smaller brands convert social media followers into customers. One of the Facebook corporation's newest ecommerce tools is called Facebook Shops. According to Facebook , setting up a Shop is simple and can be done on a desktop.

Facebook 101

Facebook Brand Identity Branding eCommerce 101

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. There are more than 1.86

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Adobe Experience Cloud Blog

MAY 26, 2017

Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. What does that mean for a social media marketer?

Facebook 134

Facebook Organization Thought Leadership Distribution 134

Convince & Convert

OCTOBER 23, 2013

This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved. So maybe Facebook has it all wrong?

Facebook 139

Facebook Social Networks Case Studies Social Media 139

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. For some, the social network might not be the right fit, but for millions of others, it’s a must. What Is Facebook ROI? Facebook Ads. More than 1.71

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

Sprout Social

JUNE 16, 2020

As a brand or business, building credibility with your online audience should be part of your overall marketing strategy. That’s where Facebook verification enters the picture, with a blue checkmark giving a clear distinction between an authentic Page and a Page created by fans or imposters. Who can get verified on Facebook?

Facebook 115

Facebook Profiling Paid Search Agency Contact Marketing 115

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all. Facebook has ad breaks currently in beta testing for select users.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Martech

OCTOBER 20, 2023

He created and sold one of the first social networks and developed an early digital out-of-home platform for movie theaters. Along the way he’s been advising executives at major enterprises and agencies while teaching marketers of the future at New York University. Q: How did you get into marketing and technology?

Paid Search Agency 117

Paid Search Agency Advertising Agencies Enterprise Management Work Management 117

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media 109

Social Media Template Work Management Marketing Management 109

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. billion active social media users On average, people have 5.54

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Convince & Convert

NOVEMBER 5, 2014

Or maybe it’s Facebook? Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). But the big move to watch is Facebook’s new Atlas technology that creates a display advertising network across the Web, using Facebook IDs instead of cookies to track users and target ads.

Paid Content 133

Paid Content Doubleclick Facebook Google 133

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Note and move on.

Facebook 90

Facebook Work Management Ad Frequency Marketing Management 90

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. We all know how important it is for businesses to work out their marketing strategies to grow their business online. Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52