Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. The most powerful force created by social networks is the “Power of 130.”

Twitter 50

Twitter Linkedin Facebook Social Networks 50

B2B Marketing Traction

JULY 11, 2011

Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? Watch this 5 minute video to learn how you can set up social media to communicate to your customers and prospects very efficiently. You can also view the presentation slides on Slideshare.

Twitter 100

Twitter Facebook B2B Privacy 100

Buzz Marketing for Technology

JUNE 27, 2008

The Networking for Success Project. A W.TEC project, teaching Nigerian women to use Web 2.0 Some Thoughts About Effective Networking Online. I’m very honored to be spending the week with you and having a conversation about effective networking online.  Invest Time in Your Network. Social Network.

Web 2.0 100

Web 2.0 Effectiveness Wiki Budget Programs 100

Marketing Insider Group

OCTOBER 27, 2011

Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 If you don’t know Kleiner Perkins, they’ve invested in some companies you may have heard of…like Facebook, Twitter, Spotify, LegalZoom and Groupon. For an overview of some of the larger themes from the Web 2.0

Web 2.0 100

Web 2.0 Trends Mobile Advertising Paid Search Agency 100

Marketing Insider Group

AUGUST 5, 2010

Americans spend a ton of time on social networks and the growth is a bit startling. First, let’s review some of the findings from the Nielsen study released on August 2, 2010: Americans spend nearly a quarter of their time on social networks, up 43% from just last year. Social media is being hyped for good reason.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Welcome to Work Literacys Web 2.0 Welcome to Work Literacy's Web 2.0 Sponsored by Work Literacy and the eLearning Guild, from September 29 through November 7, 2008, this network will be THE place for you to learn about Web 2.0 and how social media tools can be used by learning professionals.

Ning 100

Ning Web 2.0 RSS Wiki 100

Buzz Marketing for Technology

OCTOBER 16, 2008

The problem with web 2.0 tools is that they might be too "informal" for societies in which learning is expected to take place in a formal structure. On the other hand, it allows for person reflection and opinions which social bookmarking limits. So it is with social networking spaces. Posted by V Yonkers.

Web 2.0 100

Web 2.0 Ning Social Networks Blogger 100

Anything Goes Marketing

SEPTEMBER 16, 2007

They are helpful as they provide useful information. Consider creating a widget that will include your logo, a link to your website and provides useful information (see point #1) that will demonstrate your knowledge on a particular subject. The new craze is using widgets with social media sites such as Facebook and MySpace.

Web 2.0 100

Web 2.0 Wikipedia Social Networks Tagging 100

Buzz Marketing for Technology

JUNE 27, 2008

Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Our new KM Edge groups on LinkedIn and Facebook. Comments (0). Comments (1).

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buzz Marketing for Technology

JULY 16, 2008

utilizzo di Social network o di altri servizi offerti dal Web. Information Creation tools : Youtube, SlideShare, Flickr. Social Networks (33). Web Tools For Learners. Scioglilingua Facebook. Gina Minks si chiede che cosa succede se, dopo aver predisposto un intero apparato per lâ??apprendimento

Wiki 100

Wiki Web 2.0 RSS Social Networks 100

Buzz Marketing for Technology

OCTOBER 4, 2008

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. As long as we persist in seeing Web 2.0

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

NOVEMBER 10, 2008

At the beginning of the program they were breaking ground – now it's seems like a “sea of Pink” – So welcome to Web 2.0 it's no longer about pushing information out – it's about consumers generating conversations. Over the last 13 years they raised $75M for breast cancer research.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Buzz Marketing for Technology

JULY 28, 2008

HTML-Tags: On June 25th, AppGap contributor Jenny Ambrozek and others came together for a great discussion of how businesses large and small are experimenting with Facebook groups and other social networking tactics to grow awareness, build buzz, gain insights and increase sales. Enterprise 2.0 Enterprise 2.0.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JUNE 27, 2008

Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication. and give them the information that is most useful to them, then follow up to ensure that your message wont be forgotten.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Online social networks, such as Ning , Twitter , and even Facebook , provide teachers with a way to meet colleagues from around the world and around the country. Preparing students to navigate and sift through an excess of information. Students need to be given opportunities to share information with a larger audience.

Education 100

Education Screencast Ning Web 2.0 100

WebMarketCentral

DECEMBER 20, 2007

Following up on its first study on the value of Web 2.0 social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Provide multiple ways to access relevant information with minimal clicks.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM).

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. IM is much more difficult to control ( in terms of information flow and when it is used, not to mention possible viruses).

Wiki 100

Wiki Web 2.0 Work Management Class 100

Smashmouth Marketing

MAY 1, 2009

Today, salespeople break the ice by reciting what they've read on the customer's wall on Facebook. Just last month I received an IM message on Facebook about a business opportunity. I think social networking is a misnomer, it's Networking 2.0. I think social networking is a misnomer, it's Networking 2.0.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Online Marketing Institute

MARCH 13, 2011

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. “How do you leverage otherwise anonymous traffic?&# Together, this offers clues about what the visitor might be interested in buying.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Buzz Marketing for Technology

SEPTEMBER 22, 2008

® Introduce Web 2.0 ® information sharing communication (pod and vodcasting, technologies such as cell visual information phones, pdas, software, blogs, video conferencing) pageflakes, social ï? ® networking (facebook, bookmarking) LinkedIn, Ning). ® Information filtering when reading and writing ï?®

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Buzz Marketing for Technology

OCTOBER 16, 2008

A comment Ewa left on my blog and my response, has left me wondering how we can assess worker learning over a period of time, both through formal learning and informal learning. Social Networks and Personal Learning: Fiinding th. New type of communication with facebook? Influencing others to enter Web 2.0.

Web 2.0 100

Web 2.0 Work Management Wiki Marketing Management 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. Be Interesting in Your Social Networks.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. Be Interesting in Your Social Networks.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Smashmouth Marketing

MAY 3, 2009

Today, salespeople break the ice by reciting what they've read on the customer's wall on Facebook. Just last month I received an IM message on Facebook about a business opportunity. I think social networking is a misnomer, it's Networking 2.0. I think social networking is a misnomer, it's Networking 2.0.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60