Porch Group Media

SEPTEMBER 12, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

First-Mover Advantage 52

First-Mover Advantage Buy ROAS Budget Programs 52

Porch Group Media

SEPTEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Porch Group Media

SEPTEMBER 8, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

First-Mover Advantage 52

First-Mover Advantage Marketing & Strategy Marketing Strategy Work Management 52

Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Solutions to the Top 7 Challenges of Mover Marketing.

First-Mover Advantage 52

First-Mover Advantage Cost per Acquisition Allocation Work Management 52

Porch Group Media

FEBRUARY 24, 2022

This transcript has been adapted from the webinar, Why Your Brand Should Invest in New Mover Marketing. Today, we’ll be discussing why your brand should invest in new mover marketing. And folks in those industries have long been marketing to movers. And I think mover marketing is a big theme that we run into.

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Planning 52

Porch Group Media

AUGUST 23, 2022

First, the pandemic completely altered the way consumers engage and interact with brands. Additionally, the deprecation of third-party cookies and loss of third-party data has left marketers and advertisers with few alternatives and little or no first-party data (data directly from consumers who consent to sharing it) to fall back on.

Media 52

Media Advertising Agencies First-Mover Advantage ROAS 52

Choozle

APRIL 20, 2021

Before venturing into the data management platform (DMP) to sift through audiences, it is important to first identify what you want your campaign to achieve. Similar to building awareness, segments below 10MM may prove difficult to scale or too expensive to drive a positive ROAS. Sizing and audience by identifying your goals.

Segmentation 52

Segmentation Cost Per Thousand CPM First-Mover Advantage 52