Martech

MAY 10, 2022

It was evident to me that we needed a better customer reviews program,” said Tonkin. “At Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

Buying Cycle 85

Buying Cycle Intent Ideal Customer Profiles Planning 85

DealSignal

AUGUST 26, 2020

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. It’s your total audience, perfected.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Inbox Insight

SEPTEMBER 10, 2021

It can provide you with the necessary audience intelligence when used in conjunction with AI and intent data, to truly tap into the minds of your buyers. This is why 58% of tech professionals intend to invest in data centre technology next year. Pain points faced by Marketing professionals.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

Anteriad

DECEMBER 14, 2022

We know that focusing on current customer health is crucial to maintaining your clients. We know that focusing on current customer health is crucial to maintaining your clients. And, in that uncertainty, marketers will want to protect existing revenue streams.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

TrustRadius Marketing

OCTOBER 3, 2022

What’s driving this growing trend is the need to understand a more holistic view of the entire buyer’s journey. Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts. This assumption doesn’t consider the unique stages of the funnel and inhibits customized messaging.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Albacross

JANUARY 12, 2023

Albacross, the leading EU-based company that provides an advanced buyer intent data platform for B2B revenue teams, announces its first integration with LinkedIn Marketing Solutions. To address the issue, marketers need a new approach based on building quality engagement with relevant audiences. About Albacross.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart , employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? What is Intent Discovery? What is Buyer-Level Intent?

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to evolve, and most buyers now make decisions without talking to a salesperson. To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent data removes the guesswork and the need for forms.

Intent Data 84

Intent Data Intent Content De-duplication 84

SalesIntel

APRIL 11, 2024

This tailored strategy boosts the possibility of conversion, transforming prospects into delighted customers. Step 1: Define Your ICP Building a solid foundation is an effective first step in generating targeted sales leads. To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP).

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

This tailored strategy boosts the possibility of conversion, transforming prospects into delighted customers. Step 1: Define Your ICP Building a solid foundation is an effective first step in generating targeted sales leads. To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP).

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

6sense

NOVEMBER 3, 2015

Last month, DemandGen CEO David Lewis hosted Scott Broomfield, CMO of Xactly and Zak Garner, Director of Customer Success at 6sense in a conversation about the realities of implementing and using predictive intelligence for B2B marketing and sales. Predictive intelligence is giving B2B companies better visibility into their buyers.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 48

6sense

MAY 10, 2017

And if you don’t get your sales and marketing teams aligned on the same accounts, you’re also hosed. But with literally thousands of companies in our CRM fitting what we thought was our “sweet spot” from a profile standpoint, we realized that to be successful, we’d need data to build the target account list for us.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

TrustRadius Marketing

OCTOBER 3, 2022

With an audience of more than 830 million members, most companies can build audiences that fit their ideal customer profile (ICP). Using LinkedIn Matched Audiences can also help you break through the noise and connect with buyers in a meaningful way. TrustRadius sends the segment data to LinkedIn.

Ideal Customer Profiles 52

Ideal Customer Profiles Linkedin Work Management Marketing Management 52

NetLine

JUNE 5, 2023

Your Buyers Are Out There With nearly 15k+ pieces of content on the platform, a given customer’s assets usually account for 0.03% of all content. For years, our clients gladly worked with us to source first-party leads that specifically engaged with their own content.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. The Content Challenge.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

Inbox Insight

JANUARY 5, 2023

Lead gen relies on your sales and marketing teams generating quality leads by identifying your ideal customers and enticing them to purchase your solution. expand reach to new markets. foster long-term customer relationships.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52