Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Customer Referrals. Inbound marketing is slightly more complex than outbound prospecting.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Engagio

JANUARY 14, 2021

These two realities are making it so much harder and making it take longer ( Sales cycles are 22 percent longer , in fact, according to SiriusDecisions) to hit our goals. Additionally, many Sales reps replace strategy for the volume game—they do a maximum amount of outreach in the least amount of time.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Examples of outbound prospecting include email outreach, social selling , and cold calling.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Oktopost

NOVEMBER 18, 2020

Knowing the obstacles will help sales leaders plan in advance and find solutions to resolve the top challenges that their sales teams will be facing in 2021. One of the biggest challenges sales reps have always faced and will continue to face is lack of insight on their business prospects which affects their outreach process.

Social Media 90

Social Media Top of Funnel Lead Ranking Lead Scoring 90

Zoominfo

NOVEMBER 9, 2020

Ultimately, the absence of proper guidelines for engaging leads and prospects makes it difficult, if not impossible, to clearly understand the levers that determine what turns them into actual paying customers. For most organizations, the problems behind launching a sales funnel are central to data management. Awareness Stage.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246