ICP Marketing: The Precursor to Customer-Led Marketing Strategy
Directive Agency
FEBRUARY 4, 2022
If you consider yourself a modern SaaS marketer with your salt, then it’s safe to assume you’ve heard the term ICP marketing before. But in an industry as jargon-and-acronym-heavy as SaaS marketing, it’s easy to hear about a term without truly grasping it. The Precursor To Customer-Led Marketing.
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