Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.
Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.
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NuSpark Consulting
JANUARY 21, 2019
The anecdotal evidence that breaking the rules sometimes pays off comes from the world of email marketing. Because people don’t like being sold to, an email-nurturing best practice is to prioritize educational emails over sales messages. I know, “marketing best practices aren’t always best” sounds contradictory.
DealSignal
OCTOBER 4, 2021
Without getting too into the weeds, demand generation is essentially an umbrella term that covers a full range of marketing activities and initiatives that touch every aspect of the buyer’s journey—from initial interest to purchase to customer upselling and retention. Plus, sales will love you for it! Let’s get started.
DealSignal
OCTOBER 4, 2021
Without getting too into the weeds, demand generation is essentially an umbrella term that covers a full range of marketing activities and initiatives that touch every aspect of the buyer’s journey—from initial interest to purchase to customer upselling and retention. Plus, sales will love you for it! Let’s get started.
Hubspot
NOVEMBER 30, 2015
Recently, I’ve come across a question with increasing frequency, that may not be as significant, but is probably even more important if you’re looking to embark upon a journey of accelerated sales growth. There are several advantages of an effective CRM system with the primary purposes being: Building sales efficiency.
Terminus
OCTOBER 29, 2021
A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat.
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