article thumbnail

Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. Lisa is now Chief Marketing Officer at the Arbinger Institute. Forget outdated ‘spray and pray’ tactics, which waste marketing spend and put a cap on results.

article thumbnail

Social Media Best Practices with Your Oktopost Experts

Oktopost

If you’re generally active on social media, you’re likely familiar with network algorithms. Now, if you’re a B2B marketer in 2021, you’re probably on a constant quest to figure out how to beat the algorithm. P2P over B2B. Treating all Networks as Individuals. No two networks are the same.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Contify Deploys News Feed APIs to help Payments and Forex App Drive User Engagement; Delivers Contextual News on Niche and Unique Topics at Scale

Contify

Contify, the AI-enabled market and competitive intelligence platform, has announced today that it has successfully deployed its News Feed APIs solution to help a global fintech major drive user engagement for its payments and forex solutions app. It enables users to collect, curate, and share information across the organization.

API 52
article thumbnail

This is How Blockchain Could Change Digital Marketing Forever

Hubspot

And that’s because despite its current volatile early stages, blockchain could fundamentally change the way that several massive industries operate – including digital marketing. How could blockchain influence digital marketing? While marketers are getting results from them, there are some serious flaws in online display ads.

article thumbnail

How Can Marketers Benefit from a VPN

Martech Advisor

A lot of new marketers don't realize, but a VPN tool can be a great addition to their kit. After all, it helps marketers in plenty of ways, ranging from improving data security to understanding consumer behavior. In this post, you will learn about the different benefits of VPN for marketers. Let's find out how.

P2P 53
article thumbnail

30 B2B Social Media Tips for 2016

KoMarketing Associates

In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. How do you make better marketing decisions? Great news, right!? Think Beyond B2B. By using real data.

article thumbnail

Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

Since launching Snapchat Discover in 2015, the social platform has been exploring methods of generating ad revenue without disrupting its carefully cultivated user experience, which is its greatest point of distinction from other social networking apps. Moving Beyond the App. Image attribution: Isaiah McClean.