ClearVoice

JUNE 22, 2022

Without understanding search intent, it’s difficult to cash in on your SEO initiatives even if you generate heaps of organic traffic. Understanding search intent. Search intent is the reason why someone goes online to find information. Keywords have various search intents attached to them. Reduce bounce rate.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Contently

MAY 13, 2024

There’s also a growing emphasis on “ zero-party data ,” or information that customers intentionally and proactively share with brands. This might include user preferences, purchase intentions, or direct feedback, which can be used to tailor experiences and offers more effectively.

Top of Funnel 167

Top of Funnel Content Marketing Planning Work Management 167

Zoominfo

NOVEMBER 24, 2020

Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. That way, you can reach out to prospects as they are actively seeking more information about you.

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Buyer Intent 40

Buyer Intent Intent Data Top of Funnel Intent 40

Zoominfo

DECEMBER 28, 2020

Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. These digital footprints signal behaviors that can inform sales and marketing tactics. How do you access buyer intent data? You can gather buyer intent data in a couple of ways.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

NOVEMBER 24, 2020

Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. That way, you can reach out to prospects as they are actively seeking more information about you.

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

DiscoverOrg

MARCH 5, 2018

Henry : Sales intelligence is actionable information on prospects, your target accounts. Sales intelligence includes information about events, contacts, structure of a department and technology stack – data that helps sales and marketing professionals prioritize who to target, in order to do their jobs more effectively.

Purchase Intent 265

Purchase Intent Marketing Automation Services Buying Cycle Marketing Prospects 265

Aberdeen

JANUARY 31, 2019

If the market-leading intent data and insights into that data Aberdeen delivers didn’t lead to tangible performance improvements, there would be no reason to bother making sure clients knew what to make of the data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 31, 2019

If the market-leading intent data and insights into that data Aberdeen delivers didn’t lead to tangible performance improvements, there would be no reason to bother making sure clients knew what to make of the data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Martech

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. Data integrity: Reliable data sourcing and management ensure the information you’re acting on is accurate and actionable.

Enterprise Management 107

Enterprise Management Customer Satisfaction Purchase Intent Touchpoints 107

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. It provides insights into customer behaviors, interests, and purchase intentions. How can social intent data improve account-based marketing programs?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Martech

FEBRUARY 15, 2024

Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives. Curated for You’s AI-driven lifestyle commerce platform launched its Purchase Intent Email and SMS Trigger platform, which uses advanced algorithms to predict and engage customers based on their lifestyle interests and events.

Marketing AI 99

Marketing AI Enterprise Management CPC Cost Per Click 99

Zoominfo

DECEMBER 23, 2020

Gather More First-Party Contact Information with Content. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. Although notorious, this information has been valuable as usable contact data. In short — get to bad data before it gets to your database!

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Convince & Convert

APRIL 25, 2024

increase in registrations signals a clear path forward: Users are willing to invest their time and personal information for content that promises and delivers substantial value. What’s even more important in the big picture is how we got this information. Full report goes live next week. That would just be silly.

B2B 158

B2B Case Study Case Studies Content 158

Porch Group Media

MAY 30, 2019

Schedule time with one of our representatives here: [link] or click the link below for additional information. Interested in learning more about our health & fitness acquisition programs?

Acquisitions 40

Acquisitions Purchase Intent Purchase Intent Data 40

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Binary Demand

MARCH 26, 2024

Content formats with a high download rate in the immediate buying window and a low download rate for those further out in the buying journey might indicate stronger purchase intent. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This “late stage” intent data provides visibility into who is researching in your category, your specific products, your competitors, and possible alternatives.

Intent Data 100

Intent Data Purchase Intent Purchase Intent 100

Porch Group Media

JUNE 6, 2019

Schedule time with one of our representatives here: [link] or click the link below for additional information. Our experts will share the latest trends, real use cases, and practical ways to get started in acquiring new customers today. Interested in learning more about our automotive aftermarket programs?

Purchase Intent 40

Purchase Intent Class Acquisitions Webinar Metrics 40

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 87

Service Purchase Intent Landing Pages Psychographics 87

SmartBug Media

MAY 13, 2022

For example, if a prospect account searches “what is B2B marketing software,” you can infer that they have relatively low purchase intent. However, if they search “best B2B marketing software vendors,” you can infer the company has medium to high purchase intent. You can use this data to inform your lead-scoring model.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Zoominfo

NOVEMBER 24, 2020

Streaming intent data, like ZoomInfo’s new Streaming Intent tool , is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. That way, you can reach out to prospects as they are actively seeking more information about you.

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Heinz Marketing

MARCH 31, 2024

This integration ensures teams can leverage intent data within their familiar tools without disruption. Data-Driven Decision Making: Informed decision-making is crucial. Koala equips businesses with actionable insights derived from real-time intent data, enabling them to make strategic decisions backed by data rather than intuition.

Intent Signal 64

Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 64

Aberdeen

DECEMBER 17, 2019

Your customers are being overwhelmed with information, solutions, and experts everywhere they turn. Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. Intent Data.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Marketing Insider Group

NOVEMBER 22, 2021

Once you have that information, it’s time to optimize it even more. Information on this report includes how people arrive on your site, where they go from your landing page, and where the most frequent drop-off points are. Web analytics is a powerful tool that can be used to test these hypotheses and make informed, objective decisions.

Analytics 269

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 269

Top Rank Marketing

OCTOBER 17, 2023

These insights can inform who the buyer is, enabling better engagement. Registration processes can capture intent signals, offering precious nuggets of information for more tailored follow-ups. Use webinars to inform your nurture strategy, ensuring cross-functional teams are primed for success from the outset.

Webinar Metrics 135

Webinar Metrics Forrester Top of Funnel Research 135

Inbox Insight

OCTOBER 27, 2023

What is buyer intent data? When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This information helps in understanding their perceived intent or their purchasing readiness. Where to find B2B intent data?

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. This creates efficiencies and keeps morale high by informing which just-right leads to target with just-right messaging. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

FEBRUARY 15, 2023

With the average sales rep spending just one-third of their workweek actually selling, identifying buyers that have demonstrated strong purchasing intent at the right moment is a critical success factor. As a result of this shift, efficient, cost-effective prospecting has become vital.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

B2B Marketing Directions

MAY 12, 2024

The business professionals who use the NetLine platform voluntarily share information about themselves and the organizations they work for in exchange for access to the content resources available on the platform. One format that is notably absent from this list is eBooks.

Marketing AI 65

Marketing AI Research B2B Content 65

PureB2B

MAY 30, 2022

‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. Giving you an understanding of their perceived intent.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Martech

NOVEMBER 9, 2022

14% higher purchase intent. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. 57% higher brand consideration. 24% higher brand favorability. 16% higher engagement.

Advertising Channels 128

Advertising Channels B2B Marketing Planning B2B 128

Marketing Insider Group

FEBRUARY 27, 2023

Consider the best keywords based on rank, competitive gaps, purchase intent, etc. Increase Conversions Great content marketing gives your audience the chance to connect with your brand and the information they need to make an educated purchase decision. Identify the target mix of the best 50-100 keywords.

Lead Ranking 249

Lead Ranking Planning B2B Thought Leadership Lead Scoring 249

Liveintent

SEPTEMBER 8, 2022

Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. In fact, native display ad spend is projected to reach $98.59 billion in 2023. This is a great way to drive awareness and affinity.

Curation 118

Curation Relevance Advertisements Advertising 118

DAGMAR Marketing

NOVEMBER 30, 2023

For advertisers , the data received from third-party cookies are golden nuggets of information required to unlock more effective communication with potential prospects. A great example of first-party data would be a geographic location, subscription information, or feedback from surveys. Consider zero-party data.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Aberdeen

DECEMBER 17, 2019

Your customers are being overwhelmed with information, solutions, and experts everywhere they turn. Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. Intent Data.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52