SalesIntel

MAY 13, 2024

How Firmographic Data is Collected Company Websites: Gathering information from company websites, such as About Us pages, product pages, or press releases. Publicly Available Data: Extracting data from public sources like government websites, regulatory filings, or industry reports.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Zoominfo

JULY 25, 2023

Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

MAY 25, 2023

This is where intent data is becoming increasingly important in the B2B industry as buyers’ buying approach is changing. Intent data helps you start a conversation with buyers while they’re still in their decision-making process and provide the ideal materials they are looking for.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52

Heinz Marketing

OCTOBER 24, 2022

You could do things like… So, I think of 6sense as an example and how you can pull in intent data. I need something with intent signals to help me understand who to sell to. And that’s where I start to get into thinking about what does an intent signal tell us? Hand-Raiser like ours is, right?

Marketing Automation Services 43

Marketing Automation Services Intent Signal Paid Search Agency Newsletter 43

Aberdeen

MARCH 22, 2019

This week’s roundup of intent data industry news and announcements explores purchase intent in the automotive industry, Amazon making serious power moves, and the future of television ads (and how buyer intent will inevitably influence them). Amazon to Launch Ads via Mobile. Well, they can. And they will.

Buyer Intent 8

Buyer Intent Display Intent Paid Search Agency 8

Terminus

OCTOBER 29, 2021

5 Intent data. You can leverage intent data sources to identify in-the market accounts, and identify triggers for your outreach. #6 6 Press releases, news, product roadmaps, and interviews. . #4 Common connections. Talk to partners or shared connections about target accounts’ key initiatives. Ask for an intro. #5

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Directive Agency

FEBRUARY 22, 2019

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DealSignal

JANUARY 25, 2023

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the back burner because of pressing deadlines and priorities.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Engagio

JANUARY 25, 2017

1) Use Intent Data to Read Your Prospects Minds. Intent data can uncover signs that a target account is in the market right now for solutions like yours. “It It is a crucial part of effective ABM, because it is not enough to reach any person at a company, intent defines those who are influencers and decision makers.

Sales Management 48

Sales Management Account Based Marketing ABM Lead Ranking 48

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Inbox Insight

JANUARY 5, 2023

A variety of lower funnel content such as client testimonials and demos, to establish brand proposition, are key to this – enhanced through PPC ads, third party intent data and SEO optimizations. Gather buyer intelligence – identify: Customer needs – through intent intelligence and data science.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52