article thumbnail

Demand Generation vs. Lead Generation: Key Differences, Strategies, and More

DealSignal

If you’re new to B2B intent data , it is essentially a collected set of signals that indicate a user’s interest and intent to buy a product or solution. These intent signals can be actions like number of page clicks, the time spent on a given web page, and more. Demand gen tactics.

article thumbnail

7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. With DealSignal, you can define your target buyer personas and intent topics that you want to be monitored.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

There’s such a thing as content fatigue, and you don’t want to inundate your leads with communication solely from one channel. With this in mind, you’ll want to consider purchasing a reputable third-party data platform—one with access to quality B2B intent data and the capability to identify intent-based leads.

article thumbnail

B2B Lead Generation

Inbox Insight

The reality is not all leads are good leads – some have a higher potential deal value than others, some are already researching your products, while others have no interest in buying. Effective lead gen campaigns then go on to nurture and build on this engagement. Score and nurture leads.

article thumbnail

How to Eliminate Waste in Your B2B Lead Generation Efforts

NetLine

Naturally, the quality and quantity of lead information is limited by the quality of the source. Measuring Lead Gen Success. To determine whether a lead is good for your business, each submission should be scored. Beyond scoring, how you quantify the full value of a lead needs to be measured appropriately.