Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Leadspace

FEBRUARY 12, 2019

That’s where intent data comes in. Intent data is among the strongest predictive indicators of propensity to purchase. When combined with the right underlying customer data and account intelligence, intent data can provide the framework needed to beat out the competition and win more, higher-value deals.

Bombora 119

Bombora Intent Data Intent Signal Marketing & Strategy 119

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

MAY 13, 2024

How Firmographic Data is Collected Company Websites: Gathering information from company websites, such as About Us pages, product pages, or press releases. Buyer Intent Data Buyer intent data reveals the signals or indicators that potential customers are actively researching or intending to make a purchase.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

DealSignal

AUGUST 30, 2021

As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities. You can also invest in automation tools that help you discover new, hot leads based on intent. You can even target accounts based on intent topics that you choose.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Digilant

JUNE 27, 2023

Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. For example, in the lead-up to the Women’s Euros in 2022, search interest for the “sportswear” category was up 35% compared to the year average.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. For example, in the lead-up to the Women’s Euros in 2022, search interest for the “sportswear” category was up 35% compared to the year average.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Heinz Marketing

OCTOBER 24, 2022

You could do things like… So, I think of 6sense as an example and how you can pull in intent data. If I know that Matt has a high intent to buy, he’s on the website, he’s paying a lot of attention, he’s highly engaged, shouldn’t I surface that? Hand-Raiser like ours is, right? He’s like, “No.

Marketing Automation Services 43

Marketing Automation Services Intent Signal Paid Search Agency Newsletter 43

Madison Logic

JANUARY 13, 2022

This multi-channel digital approach has proved crucial to driving growth at leading organizations around the world. “Today’s most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Inbox Insight

JANUARY 15, 2019

Draw on your research findings of them, how they present themselves and any press you can find. These include real-time digital body language signifiers such as: Intent signals. The more detail you can capture the better. Then, like you have for your own business, run a SWOT analysis for each of your competitors. Preferences.

Planning 73

Planning Demand Generation Marketing Plans Research 73

Aberdeen

MARCH 22, 2019

This week’s roundup of intent data industry news and announcements explores purchase intent in the automotive industry, Amazon making serious power moves, and the future of television ads (and how buyer intent will inevitably influence them). Amazon to Launch Ads via Mobile. Well, they can. And they will.

Buyer Intent 8

Buyer Intent Display Intent Paid Search Agency 8

Inbox Insight

JANUARY 15, 2019

Draw on your research findings of them, how they present themselves and any press you can find. These include real-time digital body language signifiers such as: Intent signals. The more detail you can capture the better. Then, like you have for your own business, run a SWOT analysis for each of your competitors. Preferences.

Planning 49

Planning Demand Generation Marketing Plans Research 49

DotDigital

APRIL 30, 2021

By all accounts now is no time to be resting on our laurels, the latest Engagement Cloud release is hot off the press and brings all our customers new ways to uncover meaningful, profitable opportunities as they arise. . The post Raise the bar with customer intent appeared first on dotdigital blog. Uncover emerging opportunities. .

Intent 94

Intent Ideal Customer Profiles Intent Signal SMS 94

SalesIntel

MAY 25, 2023

This is where intent data is becoming increasingly important in the B2B industry as buyers’ buying approach is changing. Intent data helps you start a conversation with buyers while they’re still in their decision-making process and provide the ideal materials they are looking for.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52

Leadspace

JUNE 21, 2017

Many others may not pay it serious attention at all, not believing that such an “outlandish” technology could ever really apply to them and their very ordinary, yet no less pressing, needs. After all, what possible application could an army of autonomous droids have to a mid-market sized company selling IT solutions?

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. New Customers: Using “Search” as Buyer Intent Signal. One of the primary principles of PPC strategy is serving text ads in search engines to users with buying intent.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Terminus

OCTOBER 29, 2021

5 Intent data. You can leverage intent data sources to identify in-the market accounts, and identify triggers for your outreach. #6 6 Press releases, news, product roadmaps, and interviews. Content download is not a signal of buying intent. . #4 Common connections. Ask for an intro. #5

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

DealSignal

JANUARY 25, 2023

As important as data hygiene is, it’s a task that gets pushed to the back burner because of pressing deadlines and priorities. You can also invest in automation tools that help you discover new, hot leads based on intent. You can even target accounts based on the intent topics that you choose.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Conductor

JANUARY 21, 2021

From social intent signals, to audience demographics, to topic sentiment analysis, to intent from search engines around the globe, Explorer remains the largest and most advanced solution out there. Content Guidance. We’ve taken the guesswork out of content creation with the release of Content Guidance. Digital Presence.

Lead Scoring 52

Lead Scoring Lead Ranking Enterprise Management Work Management 52

SnapApp

AUGUST 13, 2019

In fact, it might even be a stretch to consider someone who registers for your webinar, a “lead,” until you know more about that person and their intent to purchase your product or service. But in reality, that inbound request could be a customer looking for product support, or someone reaching out with a press inquiry.

Top of Funnel 61

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 61

Engagio

JANUARY 25, 2017

1) Use Intent Data to Read Your Prospects Minds. Intent data can uncover signs that a target account is in the market right now for solutions like yours. “It It is a crucial part of effective ABM, because it is not enough to reach any person at a company, intent defines those who are influencers and decision makers. – J.J.

Sales Management 48

Sales Management Account Based Marketing ABM Lead Ranking 48

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Inbox Insight

JANUARY 5, 2023

A variety of lower funnel content such as client testimonials and demos, to establish brand proposition, are key to this – enhanced through PPC ads, third party intent data and SEO optimizations. Gather buyer intelligence – identify: Customer needs – through intent intelligence and data science. Search intent.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Heinz Marketing

DECEMBER 14, 2020

We press on and we are glad you’re here. And so that produces both good information for the buyers and really strong intent signals for the sellers of software. Matt: Because my regular mic is not working, so I’m using my webcam mic. I’m way over explaining this. Thanks everyone for joining us.

Sales Management 131

Sales Management Top of Funnel Work Management Peer-to-peer 131