Webbiquity

APRIL 13, 2022

Understand the context behind keywords. One key part of understanding your target audience is identifying the keywords they are most likely to use in search. The intent behind these keywords will likely differ from consumers performing similar searches. Many of the keywords you target won’t look like B2C SEO keywords.

SEO 297

SEO Marketing Websites B2B Marketing & Strategy 297

Navigate the Channel

SEPTEMBER 7, 2023

In the ever-evolving landscape of Search Engine Optimization (SEO), the question of whether keywords still hold significance is one that frequently arises. With Google’s constantly changing algorithms and the increasing importance of user experience, it’s crucial to explore the role keywords play in contemporary SEO strategies.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Spiralytics

AUGUST 31, 2023

Low-competition keywords play a crucial role in search engine optimization (SEO), as they provide an opportunity to quickly attract organic traffic by ranking on the first page. However, finding these keywords can be a challenging task for many website owners and digital marketers. What are low-competition keywords?

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. What are short tail keywords? What are short tail keywords?

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Zoominfo

MARCH 17, 2021

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. SEO builds visibility for your website and awareness for your product or service. Embrace Keyword Rankings. To solve the particular problem, you should conduct keyword research. Focus on Your Website.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. And websites use these terms by the chock-full hoping to attract some of that traffic. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

BOP Design

JULY 20, 2021

When a B2B company is devising an SEO strategy, target keywords must be the foundation. Yes, there are many components to a holistic SEO strategy like page speed, technical SEO, inbound links, and more, but if you are not targeting the right keywords, all other B2B efforts will be done in vain. Long-Tail Keywords.

Keywords 120

Keywords Intent Buy SEO 120

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Biznology

DECEMBER 10, 2012

One of the first steps of an SEO campaign is keyword research. The keywords lay the groundwork for the campaign and influence every decision that is made thereafter. Two of the most important things to pay attention to when conducting keyword research are the relevancy of the keyword and its search volume.

Long Tail Marketing 80

Long Tail Marketing Keywords SEO PPC 80

Top Rank Marketing

MARCH 25, 2024

Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics. These specialized B2B techniques will ensure you’re targeting the right keywords, attracting relevant traffic and driving valuable outcomes with your SEO content. #1. Address the full funnel with your SEO content.

Top of Funnel 129

Top of Funnel SEO Long Tail Marketing B2B 129

Webbiquity

NOVEMBER 23, 2020

Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google. Long Tail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your market space. The Dates: now through November 27 (for new users).

Marketing Automation Services 254

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 254

Marketing Insider Group

JANUARY 2, 2024

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. SEO efforts in the B2B space extend beyond mere website traffic. Content tailored for B2B audiences.

SEO 239

SEO B2B Work Management Long Tail Marketing 239

ClearVoice

SEPTEMBER 12, 2022

Fortunately, keyword benchmarking isn’t as complicated as you think, but it does require some planning, measurement, and tracking. Metrics used to benchmark keywords. Number of keywords in the top 20. How many keywords do you currently rank for? If you increase your keywords, you are doing something right.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. When verifying keyword search volume, look for terms with an average monthly search volume of 100 searches or greater. Verify search volume Start by entering your topic or keyword idea into a SEO research tool such as BrightEdge or SEMRush.

Keywords 105

Keywords Research Traffic Lead Scoring 105

ClickZ

JULY 16, 2021

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic. How Semrush’s Keyword Difficulty platform works.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

Brightedge

JANUARY 25, 2024

Here at BrightEdge, we've monitored 10,000 keywords over the last three years using our SearchIQ technology. These keywords were selected across ten different industries: banking, e-commerce, advertising, higher education, travel and hospitality, industrial machinery, insurance, manufacturing, real estate, and software.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. The information should be presented clearly, and keywords must be used naturally and strategically throughout an article or blog post. Pick the Correct Keywords.

Copywriting 336

Copywriting Rules SEO Lead Scoring 336

Huptech Web

AUGUST 11, 2023

Table Of Contents Introduction Why Are Keywords Important in SEO? Foundations of Effective Keyword Research What is Keyword Relevance? Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

seo.co

MARCH 14, 2022

Voice searches are expected to surpass text-based searches by 2020 so now is the time to optimize your website for voice searchers! If you’re interested in attracting more voice search users to your website, you can learn all there is to model your website after this trend in this ultimate guide. What is Voice Search?

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Webbiquity

AUGUST 9, 2012

Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). Looking at multiple b2b websites, in the U.S. This makes sense.

Long Tail Marketing 100

Long Tail Marketing Lead Scoring Lead Ranking Adwords 100

Launch Marketing

SEPTEMBER 13, 2023

These can be intimidating at first, but when planned and executed correctly, can yield some impressive results, such as boosting brand awareness by nearly 80% and doubling website traffic. Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

seo.co

NOVEMBER 1, 2021

Understanding keyword search volume is critical for engaging in meaningful keyword research , but many people misunderstand it. Appropriate and properly implemented keyword research is a critical component of our expert link building services. Keyword Search Volume Overview. Google Ads Keyword Planner.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Starting with high-engagement keywords will ensure your channel is set up for success. Starting with high-engagement keywords will ensure your channel is set up for success. Why Bother with YouTube Keyword Research?

Youtube 129

Youtube Keywords Research Effectiveness 129

QuanticMind

SEPTEMBER 11, 2015

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Internet searches are commonly becoming long-tail questions. And in the marketing world, this implies that mastering long-tail keyword advertising is necessary in order to capitalize on this growing trend.

Long Tail Marketing 40

Long Tail Marketing PPC Keywords Analysis 40

QuanticMind

SEPTEMBER 11, 2015

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable.

Long Tail Marketing 40

Long Tail Marketing PPC Keywords Analysis 40

BOP Design

NOVEMBER 3, 2021

Choosing the right keywords to include in your Search Engine Optimization (SEO) strategy requires combining an intimate knowledge of your industry with SEO best practices. Recently, we shared how to choose keywords with buying intent , which is critical if your purpose is to generate leads. 3. Do keyword volume/difficulty analysis.

Keywords 114

Keywords SEO Process Marketing & Strategy 114

Brightedge

NOVEMBER 30, 2021

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Where previously the authority of a topic could be determined by how many times a keyword was used on a webpage, search engines now consider the context of a keyword (i.e., The 4 Types of Search Intent.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Go Beyond SEO

MAY 8, 2024

By making your law firm’s website better, it stands out more. Determining the specific keywords relevant to your firm using tools like Google Analytics can enhance your website’s ranking. Strategically incorporating keywords throughout your website and content can improve search engine ranking.

Search Engine Marketing 60

Search Engine Marketing Search Marketing Paid Search Agency Marketing Analytics Tools 60

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. Baidu Keyword Planner.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

FunnelEnvy

FEBRUARY 5, 2024

From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. At the same time, increased use of AI in an already competitive space will likely drive up keyword and ad prices.

Paid Content 62

Paid Content PPC Traffic SEO 62

The Lead Agency

JUNE 20, 2019

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. Keywords are essential for Search Engine Optimisation. In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries. Why are Keywords Important?

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Marketing Insider Group

MAY 24, 2023

Use advanced search features to get insights into your competition, audience, and website. While regular Google searches can lead you to sites that have your search term in the URL, this trick can ensure you find sites that focus on the keyword. You’ll learn if you need to improve your content if websites in unrelated fields appear.

Search Marketing 289

Search Marketing Google Optimization Tips 289

seo.co

JANUARY 25, 2021

If you end up on the positive side of a Google update, you may very well see substantial traffic and keyword ranking gains in a very condensed period. In the case of traffic declines, you may very well see many, if not all of your most coveted keywords remain in top positions while your traffic takes a dive off a cliff. Please help.

Lead Scoring 64

Lead Scoring Lead Ranking Keywords Traffic 64

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Contently

MARCH 14, 2023

Use Google Search Console to Your Advantage Google Search Console offers insights into your website’s overall performance — from the keywords it’s ranking for to how to fix issues with performance to how it stacks up against competitors. For instance, let’s say you’re a used car dealer in New Jersey.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Stevens & Tate

DECEMBER 14, 2020

Does it seem like the number of page views on your company website just won’t increase? A simple and efficient solution to this problem is to optimize the blogs on your website. Stop wasting time waiting for users to come to by applying these website optimization techniques. Keywords are key. Spread the word.

Optimization 72

Optimization Long Tail Marketing Marketing Websites Buyer Personas 72

Conductor

AUGUST 16, 2022

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. Understanding when keyword cannibalization is an issue on your site and how to fix it is one SEO strategy that will have a significant positive impact on your organic presence. A guide to keyword cannibalization.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80