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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. They built the content.

SEO 217
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SEO Isn’t Mystical

SugarCRM

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP).

SEO 50
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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

That seriously limits your keyword targeting opportunities compared to SEO. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. To see what keywords you’re already ranking well for, you can use SEMRush. Quick results.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

That seriously limits your keyword targeting opportunities compared to SEO. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. To see what keywords you’re already ranking well for, you can use SEMRush. Quick results.

SEM 40
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. ” I buy this theory.

SERP 40
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. ” I buy this theory.

SERP 40
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Glossary: 24 SEO Terms Marketers Should Know

Hubspot

A link from another site will improve your SEO, especially if that site has a high PageRank. Keyword - A word that a user enters in search. Each web page should be optimized with the goal of drawing in visitors who have searched specific keywords. Long tail keyword - An uncommon or rarely used keyword.