article thumbnail

Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely.

Leads360 100
article thumbnail

Lead Generation Check list – Part 7: Effective lead management

markempa

Today I’d like to discuss the aspects of an effective lead management process. I’m not sure why many organizations think it’s acceptable to only get a return on about 20% of their leads when an optimized lead management process can tremendously help to convert more of those hard earned leads in the sales pipeline.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Lead Management Best Practices: Thought Leadership with Barry Trailer

Adobe Experience Cloud Blog

How can better sales and marketing alignment improve sales performance metrics? On one hand I think the answer to this is self-evident: if better marketing means more and/or better sales leads , then sales can focus more on selling than on lead generation, which should translate into higher close rates and more sales.

article thumbnail

Top B2B Lead Generation Statistics for 2021

Zoominfo

85% of B2B marketers say lead generation is their most important content marketing goal ( source ). Outbound leads cost 39% more than inbound leads ( source ). Only 5-10% of qualified leads successfully convert for marketers ( source ). The average cost of a B2B sales lead varies by industry.

article thumbnail

15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

markempa

It’s not about more leads; it’s about doing better with the ones you already have. In this extended post, I’ll share 15 ideas on how to make your lead management more effective. Create a marketing funnel, not just a sales funnel. A further 15% were ready to become sales leads, and 7% converted into sales.

article thumbnail

Is Lead Generation Slipping Away From Marketing?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Sales and marketing operate on different frequencies. I know what you’re thinking, you’re saying to yourself, “Is he serious?”

article thumbnail

Taking away a salesperson’s excuses!

ViewPoint

I think I have heard all the excuses for not following up on sales leads. Salespeople have said to me that they will follow-up on sales leads: If there is a phone number. You can do lead gen on products that salespeople carry quotas on. If you don’t, you’ll find an excuse.". Get an email address.